Senior Product Marketing Manager
CurrentResponsible for writing MRD's and PRD's for new product development, forecasting, marketing trends, marketing plans and Web content for base product lines including Optical accessories, Media Conversion, Network Adapter Cards and Switches. The PMM role at Allied Telesis includes both product marketing and product management. I work closely with customers and sales to define new products, write PRD's/MRD's. Once finalized, I work with design teams, factories and OEM's in the design and… Show more Responsible for writing MRD's and PRD's for new product development, forecasting, marketing trends, marketing plans and Web content for base product lines including Optical accessories, Media Conversion, Network Adapter Cards and Switches. The PMM role at Allied Telesis includes both product marketing and product management. I work closely with customers and sales to define new products, write PRD's/MRD's. Once finalized, I work with design teams, factories and OEM's in the design and specification process, including timelines, software/hardware upgrades, project status reports and timely completion. Once the product is ready for launch, I implement a launch plan and take products through the complete launch process including the go-to-market strategy. A complete job description is available upon request.Accomplishments / Job Functions:Developed training programs and marketing plans for our own internal sales team and for our distribution partners. Developed / executed product launch plan resulting in 20% growth year-over-year.Provide or define launch deliverables for new products including required inventory levels, trainings, sales collateral, press release content, internal announcements, and introductory promotions Approved/Declined Software and Hardware ECO/ECR's using Agile.Business Strategy and Drive for Results: Define go-to-market strategies and drive the prioritized set of marketing activities for our audience.Cross-team Leadership and Collaboration: Work collaboratively and effectively with internal organizations to ensure effective delivery of value propositions.Responsible for multiple successful product launches and developments each quarter. Show less
