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Member of founding team of SDTH

I led the marketing team, which I reorganized with leaders across growth, cx, and customer support. I partnered with a strategists to gather insights to be leveraged by the company. This work translated into a full brand and messaging re-launch, which lead to material membership growth and enabled the company to raise additional capital at an advantageous valuation. In concert with my team, we launched various projects to grow members, increase engagement, and grow revenue. During my tenure, membership and revenue increased over 100% along with material increases in engagement across multiple metrics.

I led the launch of HUSTLE with the goal of creating a full service culturally-led creative agency; Partnered with CEO, CFO, COO to define company’s vision, business plan, growth strategy, offerings, methodologies, and operational processes. I grew revenue with acquisition of new clients including Converse, Twitter, Beats By Dre, Nike, Verizon; Managed P&L and led office staff of up to 22.I was the product owner for Catalyst, a proprietary strategic service identifying real-time cultural insights and creative opportunity briefs. Led product from hypothesis, business plan, BI, defining USP, operational process, to GTM in partnership with Beats By Dre. MVP of service was built on existing cloud based platforms, and included culture spotters in Los Angeles, New York, Tokyo, Paris, and Berlin.

I was the Managing Director of Business Operations and supported the people, process, and tools across our US network of over 1,200 staff. Served as Interim MD of HUSTLE team to help stabilize office and fortify for future growth.I was the product lead of SkillSearch, a global resource management enterprise product enabling easy cross-office work sharing. Led a team responsible for end-to-end customer experience, development, QA, integration with portfolio tool, roadmap, training documentation, pilots, training, and launch. Product was launched to 2,000 employees globally, and was fortified to be licensed out as SaaS companies within the IPG network.I was the product lead of a cloud based Employee Dashboard product, providing staff easy access to allocations, timesheets, time off requests, and employee resources. Timesheet completion rose 64% YOY within 3 months of launch.I identified and led an initiative finding opportunities for cost savings via in-network offshore development (FE, BE, Mobile, Production Design); Led implementation of people, process, and tools in Buenos Aires to drive MM in additional profit.

In this role I was the business leader of a cross functional team of 100+ FTEs developing products, services, and communications for NikeI scaled models of synchronous global delivery and oversaw inter-office collaboration and coordination across network offices in New York, Portland, LA, San Francisco, London, Shanghai, Singapore, and Buenos Aires, Sao Paulo. I was responsible for all facets of Nike Brand engagement, including overall client satisfaction, growth, quality of service, on-time/on-budget completion of agency services, and staffing.

In this role I was the business leader of a cross functional team of 100+ FTEs developing products, services, and communications for Nike Brand.I shepherded brand roll out of Nike+ loyalty programs (and Services), including integrated effort for Super Bowl 50.I shepherded the development of NET (Nike Event Tool) SaaS to streamline the creation of event pages (over 10k/y).I shepherded the customization of cloud-based social media management tool Sprinklr to fit needs of Nike business. Integration included new UI, states, processes flows, and API integrations. Customization streamlined workflow for 200+ employees WW managing all of Nike’s social channels.I was asked to consult on-site/embedded at Nike as Interim Sr Director, Women’s Training assisting in the delivery of NTC App.I was responsible for all facets of Nike Brand engagement, including overall client satisfaction, growth, quality of service, on-time/on-budget completion of agency services, production staffing.Awards:Clio Sports 2015 | Gold, DesignClio Sports 2015 | Silver, Websites

In this role I was the business leader of cross functional team of 100+ FTEs developing products, services, and communications for Nike Brand. I was the product manager for award-winning Nike SB App (iOS) built with the goal of enabling skateboarders to learn and progress in the sport. Led a team of 20 responsible for business case, end-to-end customer experience, development (FE, BE, Mobile, API), marketing automation, testing, QA, roadmap, partnerships, and launch activations. App received over 20 awards, and resulted in 300K downloads in first 3 months. App received Apple’s Editors Pick and App of the Week.I was the product manager for the brand-site launch of the award-winning Nike.com site across forty-seven countries and eight languages; increasing sales 300% since 2012 to $9 Billion; Led 3 year roadmap consisting of responsive AEM module development, site optimizations, and partner integrations to support business needs. Defined operational maintenance process, internal communications strategy, documentation, partner style guides.I led product for the Samsung Jay-Z MCHG App. Project changed the way the RIAA counts music sales. Project resulted in over 1MM downloads of Jay Z’s album within 30 days. Awards:Cannes | Bronze Mobile Lion, Mobile AppsCannes | Bronze Cyber Lion, Data VisCannes | Silver, Integration of MusicClio | Bronze, User ExperienceClio | Bronze, Mobile AppsClio | Silver, Clio Music | SilverClio Sports | BronzeClio Sports | BronzeClio Sports | BronzeOne Show | GoldOne Show | GoldOne Show | GoldArt Directors Club | SilverWebby Award | MusicWebby Award | Sports One Show | Bronze, Digital ProductAICP Next | MobileANDY | Silver, MobileEffe | Single ImpactProject Isaac | Gold, App DevelopmentProject Isaac | Gold, MobileProject Isaac | Gold, SocialSmarties | Gold, Global MobileSmarties | Gold, VideoSmarties | Gold, NA MobileIAB MIXX | Gold, Branded UtilityMobi | Winner x2LIA | Bronze

In this role I was the product lead across cross-functional team of 10-20 for Nike Football, Nike Athletic Training, and large scale cross-category commerce initiatives. I was the product manager for the awarded Nike SPARQ tool, which enabled trainers to use data and analytics to compare HS football stats to the pros. Led a team in the creation of end-to-end customer experience, development (FE, BE, Mobile, API), registration portal, SPARQ API integration, marketing automation, testing, QA, and launch activations. App connected to SPARQ API, on site event leaderboard, Nike BOOM App, Nike.com, into NCAA 12 on Playstation/xBOX.Awards:One Show 2012 | Silver, Mobile ServicesOne Show 2012 | Silver, Branded ApplicationCLIO Interactive 2012 | Gold, Tablet AppsCLIO Interactive 2012 | Bronze, Innovative mediaADC Awards 2012 | Bronze, Mobile ExperienceIDXA Award 2012 | Empowering

I was the product manager for Nike BOOM App (iOS & Android), a training enablement tool resulting in over 2MM downloads with peak of 200K MAU. Led a team of 10 responsible for end-to-end customer experience, development (iOS, JAVA), QA, roadmap, partnerships, and launch activations. Product served as a POC for motivational content and was eventually integrated into the Nike+ Running App. App was featured in the top 25 fitness apps in App Store and won multiple awards.Awards:Jay Chiat Awards 2011 | Silver, Creative TechnologiesJay Chiat Awards 2011 | Gold, Strategic Excellence

At JWT I led multiple large scale integrated digital marketing initiatives for Microsoft including Cloud, Enterprise Software (Exchange, Windows Server, SQL Server, Dynamics etc...) [People Ready, Because It's Everybody's Business, and OCC Campaigns], and Bing. I led teams on key components of campaign including ads, digital roundtables, website, and dynamic content delivery systems. I product led the development update process and digital publishing methodology for XML driven, dynamically updated online media units for Microsoft. Process cut down time from Brief to Launch, to a few hours.Awards:Cannes 2010 | *Titanium Bronze, Brand Journalism for MicrosoftANDY 2010 | Awards 2010 (Silver) for Communication for MicrosoftJay Chiat Awards 2010 | Gold for Strategic Excellence*Led project teams on key components of campaign including ads, digital roundtables, website, and dynamic content delivery systems. **Developed update process and digital publishing methodology for XML driven, dynamically updated online media units for Microsoft. Process cut down time from Brief to Launch, to a few hours.JWT New York, is owned by WPP. JWT is the largest advertising agency in the United States and the fourth-biggest in the world.

At Brickfish, a social media SaaS, I led multiple social media campaigns for Nike, Kodak, Procter & Gamble, Intuit, Samsung, Sony, QUALCOMM, The North Face, Codemasters, Saks Fifth Avenue, Diane von Furstenberg.Brickfish is a social media SaaS based in San Diego operating a proprietary UGC campaign platform. In 2007, Brickfish received $11.2MM in investment capital.

At Digitaria I led project teams on multiple products for TaylorMade Golf, adidas Golf, VIZIO, Qualcomm, and Morgans Hotels Group. Work included product recommenders, Maxfli site re-design, and all CRM and loyalty programs, employee training sites, and ecommerce sites. Digitaria is a west coast based full service digital agency with multiple fortune 500 clients.

I supported project teams on multiple initiatives for TaylorMade Golf, adidas Golf, VIZIO, Qualcomm, and Morgans Hotels Group. Work included site updates, email marketing, digital marketing, and ecommerce sites.