What I Do:As the Director of Growth and Monetisation at Readdle, I lead targeted initiatives across 60+ markets and 30 languages, with a clear focus on enhancing the global presence and financial performance of PDF Expert. My commitment lies in meticulously designing and implementing customer-centric strategies that not only drive revenue but also cultivate lasting value and impactful growth for both our users and the organisation.My role involves empowering Readdle's PDF Expert Digital Experience team to excel. As the Director of Growth and Monetisation I lead a global team of experts and together, we enhance PDF Experts understanding of customer needs, behaviours, motivations, and expectations. This entails data-driven modelling to craft engaging, consistent, and controlled experiences across marketing channels, fostering a culture of ongoing innovation and collaboration.My career journey began as a digital marketer in the retail sector, working with renowned brands like PC World and B&Q. I further honed my expertise through specialised roles at BT, Iron Mountain and Adobe prior to joining Readdle PDF Expert.What Drives Me:My passion is people. As an innate problem solver, I derive fulfilment from facilitating success for individuals, teams, and organisations. Witnessing the remarkable achievements possible through motivation and effective leadership is a constant source of inspiration. My passion extends to guiding struggling organisations through transformative digital journeys, reshaping operational and management strategies. Contributing to Readdle PDF Expert's shift towards a fully subscription-based model and embracing a Digital-first approach fills me with immense pride, as we collectively pave the way for a digitally empowered future.My Areas of Expertise:DIGITAL MARKETING & ECOMMERCE----------------------------------------------------Web Analytics (Adobe and Google), Website Marketing and Optimisation, eCommerce Management, Search Marketing (SEM/PPC), Search Engine Optimisation (SEO), Social Media Marketing, Demand Generation, Landing Page Optimisation, Web Content Management, Conversion Rate Optimisation (CRO), Tag Management Strategy, Analytics Implementation Strategy, DoubleClick, Audience Management and Segmentation. A/B Testing, PersonalisationCREATIVE & TECHNICAL----------------------------------------------------Adobe Marketing Cloud / Experience Cloud, Adobe Analytics, Adobe Audience Manager, Adobe Target, Photoshop, HTML, Technical SEO.
Listed skills include Digital Marketing, Digital Strategy, Seo, Web Analytics, and 23 others.