Nim Parmar - Mba

Nim Parmar - Mba Email and Phone Number

Global Director of Growth | Monetisation | Web Strategy | Digital Transformation | SaaS | Go to Market | CRO | @ Readdle
Nim Parmar - Mba's Location
London, England, United Kingdom, United Kingdom
Nim Parmar - Mba's Contact Details

Nim Parmar - Mba personal email

n/a

Nim Parmar - Mba phone numbers

About Nim Parmar - Mba

What I Do:As the Director of Growth and Monetisation at Readdle, I lead targeted initiatives across 60+ markets and 30 languages, with a clear focus on enhancing the global presence and financial performance of PDF Expert. My commitment lies in meticulously designing and implementing customer-centric strategies that not only drive revenue but also cultivate lasting value and impactful growth for both our users and the organisation.My role involves empowering Readdle's PDF Expert Digital Experience team to excel. As the Director of Growth and Monetisation I lead a global team of experts and together, we enhance PDF Experts understanding of customer needs, behaviours, motivations, and expectations. This entails data-driven modelling to craft engaging, consistent, and controlled experiences across marketing channels, fostering a culture of ongoing innovation and collaboration.My career journey began as a digital marketer in the retail sector, working with renowned brands like PC World and B&Q. I further honed my expertise through specialised roles at BT, Iron Mountain and Adobe prior to joining Readdle PDF Expert.What Drives Me:My passion is people. As an innate problem solver, I derive fulfilment from facilitating success for individuals, teams, and organisations. Witnessing the remarkable achievements possible through motivation and effective leadership is a constant source of inspiration. My passion extends to guiding struggling organisations through transformative digital journeys, reshaping operational and management strategies. Contributing to Readdle PDF Expert's shift towards a fully subscription-based model and embracing a Digital-first approach fills me with immense pride, as we collectively pave the way for a digitally empowered future.My Areas of Expertise:DIGITAL MARKETING & ECOMMERCE----------------------------------------------------Web Analytics (Adobe and Google), Website Marketing and Optimisation, eCommerce Management, Search Marketing (SEM/PPC), Search Engine Optimisation (SEO), Social Media Marketing, Demand Generation, Landing Page Optimisation, Web Content Management, Conversion Rate Optimisation (CRO), Tag Management Strategy, Analytics Implementation Strategy, DoubleClick, Audience Management and Segmentation. A/B Testing, PersonalisationCREATIVE & TECHNICAL----------------------------------------------------Adobe Marketing Cloud / Experience Cloud, Adobe Analytics, Adobe Audience Manager, Adobe Target, Photoshop, HTML, Technical SEO.

Nim Parmar - Mba's Current Company Details
Readdle

Readdle

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Global Director of Growth | Monetisation | Web Strategy | Digital Transformation | SaaS | Go to Market | CRO |
Nim Parmar - Mba Work Experience Details
  • Readdle
    Director Of Growth And Monetisation At Readdle (Pdf Expert)
    Readdle Jun 2023 - Present
    Berlin, Berlin, De
    As the Director of Growth and Monetisation at Readdle, I lead targeted initiatives across 60+ markets and 30 languages, with a clear focus on enhancing the global presence and financial performance of PDF Expert. My commitment lies in meticulously designing and implementing customer-centric strategies that not only drive revenue but also cultivate lasting value and impactful growth for both our users and the organisation.
    View
  • Adobe
    Director Of Digital Experience, Emea At Adobe (Creative Cloud)
    Adobe Jan 2018 - May 2023
    San Jose, Ca, Us
    What is the Digital Customer Experience?Customer experience has been defined as the quality of all of a consumer’s encounters with a company’s products, services, and brand. While strong customer experience has been shown to produce significant results—more customers, more sales, and more loyalty. A good customer experience strategy doesn’t equate to a good digital customer experience strategy. Too many businesses get stuck searching for, implementing and measuring the ROI of customer experience improvement initiatives, because the problems they are trying to solve require a stronger focus on digital customer experiences.Key Focus Area for this role:At Adobe I have taken ownership to deliver the digital customer experience and advocated the transformation from not just focus on ROI but to deliver personalised customers experiences with the aim to avoid frustrating customers and limiting their lifetime value. I have focused on the following to deliver an effective digital customer experience for Adobe.• Designing and digitising customer journeys (Customer-Centric Design)• To Increase the speed and agility in insight generation (Real-time insights – Using Artificial Intelligence – Adobe Sensei)• By developing agility in delivering journey transformations (Improving internal process and systems)• Making the digital journey relevant (Pooling relevant content and creating a delightful experience, A/B testing, Qualitative & Quantitative Research, UX Design
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  • Adobe
    Group Head Of Web Strategy, Testing And Optimisation, Emea At Adobe (Document Cloud)
    Adobe Mar 2014 - Dec 2017
    San Jose, Ca, Us
    Responsible for a team who drove digital transformation programs for a $2B software business across EMEA. Worked closely with Headquarters in the US and European leadership teams to formulate the digital ecosystem that supported the needs, goals, and strategy for Adobe Document Cloud (Adobe Acrobat & Adobe Sign)
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  • Iron Mountain
    Head Of Digital Marketing At Iron Mountain Europe
    Iron Mountain Mar 2012 - Jan 2014
    Boston, Massachusetts, Us
    I have managed the EMEA Digital Marketing function for Iron Mountain which has led me to deliver $2.38m in annualised revenue during the last two years. This has allowed me to speak at events on Digital Marketing. My most recent presentation at Eloqua Experience 2013 - Becoming a Multi Country Data Hero - The Iron Mountain European Experience – has highlighted my proven ability to lead and work collaboratively with international teams to deliver best in class revenue generating marketing automation program.As the Head of Digital Marketing (Europe), I have been responsible for the direction of the commercial & online marketing strategy and execution of activity. I have implemented change to ensure that commercial/return on investment (ROI) is at the centre of Iron Mountain Europe’s prime focus.Renovated channel activity, by gaining board buy in for the most digitally advanced ROI mechanism that the company has ever done, by moving Iron Mountain away from Last Click model and towards multi touch attribution. This has transformed the revenue performance of this channel and has generated a 78% increase in year on year for valid/hot leads and a 31% increase in revenue across Europe. Discover, evaluate, and implement cutting-edge marketing programs across Europe has resulted in the implementation of new multi variant testing technologies which has contributed in a 140% increase in pre-qualified lead generation across Iron Mountain European websites, this approach has contributed on the year on year revenue growth of 31% Successfully influenced the executive management team to review the current digital strategy, which looked at the current performance of the channel, organisation capabilities and the systems. This resulted in the financial backing to launch the “Digital Centre of Excellence” program for Iron Mountain Europe.
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  • Bt Conferencing
    Snr Online Marketing Manager
    Bt Conferencing Apr 2009 - Feb 2012
    London, Gb
    Appointed to deliver global awareness for BT Conferencing websites: Reporting directly to Marketing Director. I have successfully devised and launched the Global Search Engine Optimisation strategy for BT Conferencing, This has resulted in www.btconferencing.co.uk ranking number 1 for the “conferencing” search term, this has driven up website usage by 25% local and 35% globally.Developed and implemented the global website analytics strategy on time. This has led me to secure additional funds to invest in online activities and has resulted in the increase of net revenue for Conferencing UK and US.
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  • Bt Conferencing
    Online Marketing Manager
    Bt Conferencing Feb 2006 - Apr 2009
    London, Gb
    Responsible for the marketing & strategic development to increase search usage for BT Directories website. Reporting directly to Head of Marketing & Strategy. I have delivered and implemented new online marketing plan (www.btexchanges.com); which highlights the importance of Search Engine Marketing as the key focus for 2008/9I played a pivotal role in the creation and introduction of innovative products such as BT Web clicks, (BT's first Online Search Product), which has resulted in generating £1m in revenue in 2008/9.
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  • B&Q
    Online Acquisition Manager
    B&Q 2005 - 2006
    Southampton, Gb
    Online Acquisition Mananager Appointed to develop and drive online sales at B&Q using corporate strategies and implementation. Reporting directly to E-commerce DirectorAchieved 15% increase in share of business whilst total market was flat. Success driven by reinvesting budget into pay for performance advertising (up 35%) Affiliate Networks (up 20%) and Search (up 15%)
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  • Dixons Store Group (Pc World)
    Online Marketing Manager
    Dixons Store Group (Pc World) 2004 - 2005

Nim Parmar - Mba Skills

Digital Marketing Digital Strategy Seo Web Analytics Sem Online Marketing Online Lead Generation Lead Generation Salesforce.com Content Strategy Strategy Conversion Optimization Customer Acquisition Business Strategy Social Media Marketing Affiliate Marketing Ppc Multi Channel Marketing Display Advertising Google Analytics Online Tracking Web Marketing Web Commerce Paid Search Strategy Digital Acquistions Team Leadership Search Engine Optimization

Nim Parmar - Mba Education Details

  • Henley Business School
    Henley Business School
    Master Of Business Administration (M.B.A.)
  • University Of Hertfordshire
    University Of Hertfordshire
    (Joint Hons) Marketing & Business Information Systems

Frequently Asked Questions about Nim Parmar - Mba

What company does Nim Parmar - Mba work for?

Nim Parmar - Mba works for Readdle

What is Nim Parmar - Mba's role at the current company?

Nim Parmar - Mba's current role is Global Director of Growth | Monetisation | Web Strategy | Digital Transformation | SaaS | Go to Market | CRO |.

What is Nim Parmar - Mba's email address?

Nim Parmar - Mba's email address is nimesh.parmar@bt.com

What is Nim Parmar - Mba's direct phone number?

Nim Parmar - Mba's direct phone number is +1 408-536*****

What schools did Nim Parmar - Mba attend?

Nim Parmar - Mba attended Henley Business School, University Of Hertfordshire.

What skills is Nim Parmar - Mba known for?

Nim Parmar - Mba has skills like Digital Marketing, Digital Strategy, Seo, Web Analytics, Sem, Online Marketing, Online Lead Generation, Lead Generation, Salesforce.com, Content Strategy, Strategy, Conversion Optimization.

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