I'm obsessed with creating The New, be it product, service, brand or business. I'm a veteran innovator, having partnered with some of the world’s most powerful brands & scrappy upstarts on their hairiest innovation challenges. My career pivots on a belief: Analytical strategies don’t mean a thing without a compelling idea to excite – yet blue-sky concepts die in a filing cabinet if they don’t align with commercial realities or enjoy the executional know-how to get it done. Innovation survives the pressure cooker of development and commercialization then thrives in the market when Strategy, Design, Brand and Execution braid perfectly. Prior to joining LPK in 2016, I served as Co-Head of Idea Couture’s New York office, as Innovation Director at Fahrenheit 212 (NYC) and Industrial Designer at Essential (Boston).