Nicole Patzer (She/Her) Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Minnesota, United States

Golden Valley, Minnesota, United States

Madison, Wisconsin, United States

Developed and implemented the HR communication process for the department to improve how HR teams communicate to employees. With my team, we established a branded HR voice and channels to reach employees. In 2021, I sent out 71 communications. Working on the redesign and clean up of our department's intranet site and content to ensure employees can find the information they need, when they need it. The redesign has improved employee self-service for finding information in a more efficient way while incorporating a data driven approach to understanding employee needs.Developed the communication project plan for 2022 Open Enrollment. I executed tasks in a complex and dynamic year of benefit changes, while expanding my knowledge in the benefits functions and contributing to year over year improvements to the employee open enrollment process.Support the ServiceNow ticketing system called Ask HR where I respond to employee HR questions on a daily basis.

Madison, Wisconsin Area

Coordinated and managed a broad range of digital marketing campaigns that support all Healthgrades B2B products.Oversaw the development and testing on partners.healthgrades.com including a project to overhaul the website (over 70 pages). This resulted in 2x total traffic increase the first month live and a spike in organic search traffic that represents 1048% improvement year over year.Analyzed data and lessons learned to develop digital strategies to improve website conversions.Facilitated, planed, and executed over 30 webinars per year averaging a 40% attendance rate.Optimized paid advertising accounts such as Google AdWords and LinkedIn paid ads to drive website traffic.Led the creation, QA process, vendor coordination, billing, and performance analysis of third-party digital advertising and content syndication.

Mount Horeb, Wi

Drove store traffic by managing all aspects of marketing and advertising for retail stores (i.e., billboards, email, newspaper, radio, postcards, etc.).Tracked marketing initiatives and dollars through managing the marketing budget.Developed a retail foot traffic report and created a new process to track store performance and analyze trends.Improved store manager awareness of corporate marketing initiatives by centralizing relevant campaign details for individual stores and nationwide efforts.

Madison, Wisconsin Area

Primary resource and subject matter expert for a wide variety of topics across all Quality products.Operationally support all aspects of the Quality product, including account management, product marketing, and sales.Manage creation and distribution of client direct mail campaigns.Develop and pull monthly KPI reports for sales segmentation, deliverables fulfillment, and Salesforce maintenance.Utilize Excel to pull together large amounts of data for one-off research requests and reports.Ad Review process manager by facilitating processing, reporting, and tracking in Salesforce.Approve all ads that have Healthgrades Quality Awards on them ensuring they meet advertising guidelines.Manage lead generation email campaigns and report on outcomes.Use award data to create/research/approve custom messaging for hospitals.Prepare, distribute, and approve award assets and other marketing collateral for each award release.Collaborate with client to pull contact lists from their CRM database for marketing campaigns.

Minneapolis, Minnesota

Created and maintained advertising campaigns for clients.Pulled and organized print advertisements for competitor analysis.Conducted qualitative research on millennials in agriculture with the Strategy team for the publication of an article.

Morris, Minnesota

Coordinated and managed yearly scholar event for the foreign language department.Created social media and print advertising campaigns for a conference.Planned presentation schedules and conference event timeline.

Morris, Minnesota

Established relationships with clientsMembership sales and renewalsPlanned, organized and taught HIIT fitness classesNetworked with community members in order to promote the fitness center and my class

Greater Minneapolis-St. Paul Area

Maintained and organized social media websites such as Facebook, Houzz, etc.Added keywords to all photos in Houzz in order to improve search optimizationAdded photos to all social media sitesCreated plan on how to improve their website

Nantes, France

Planned, organized and taught English to four different middle school classes of thirty French students each week.