Lead Content Strategist
Current• Digital Audits: Responsible for providing strategic direction to clients as it relates to website, social media marketing and content creation in addition to strategic and tactical development, coordination, and execution of digital campaigns.• Content Plans: Along with developing and enhancing the content planning program plans and digital media audits, presents the programs to clients and with educates them on the daily execution of the programs. • Digital Ads: All-inclusive manager for multiple accounts. Creates, oversees, and optimizes social ads on Facebook, Instagram, Twitter, Snapchat, TikTok, YouTube, LinkedIn, and Pinterest, as well as programmatic, ConnectedTV, and display ads.• SEM: Develops strategy and manages search engine marketing for all organization accounts using platforms such as Google Ads.• Conversion Campaign Specialist: Company lead for digital conversion campaigns, such as purchase, sign-ups, room reservations, and more.• Coaching: Additional client communication involves consulting, ranging from overall strategy to social media community management techniques. • Website Development & Management: Develops supporting materials for and manages the organizationʼs website, which includes enhancing landing pages and posting content on the website.• Branding: Coordinates company brand marketing, tradeshow set up, displays and booth promotions for designated events.• Digital Frontlines: Advances new methods based on the latest technologies in order to maximize the organization's efficiency, such as new reporting techniques, tracking methods, and analytical documents.• Establish Regulations: Creates company-wide practices to streamline and increase cohesion.• Market Research: Uses data, digital tools, and reports to identify most valuable consumers.