Nick Graham Email and Phone Number
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Dedicated to helping organizations drive lasting change - both transforming organizations and shaping consumer/shopper behavior - through the power of AI, behavioral science and effective storytelling. Previously Global Head of Insights & Analytics for Mondelez International and Insights lead for PepsiCo's US and Global Beverages business units.Strategic business partner: over 20 years’ experience using data science & deep human insight to drive better business decisions.Change Agent: passionate about driving effective change - both transforming teams & organizations (e.g. transforming the role of insights from retrospective, siloed data to predictive, strategic advisor) and helping to unpack and shape consumer/shopper behaviorGlobal, cross-category experience: Worked extensively across Food & Beverage, Alcohol, Household & Personal Care and Healthcare. Experience working in both global & regional teamsRecognized leader in the insights & analytics industry: named as one of 4 Under 40 Emerging Leaders by American Marketing Association and as one of Insights 250 by ESOMAR; regular conference speaker (including Front End of Innovation, Insight Innovation Exchange, ESOMAR, TMRE, MRMW, CRC); judge for US Marketing Effectiveness Awards and ARF David Ogilvy Awards; author of “Creating Desirable Brands” in The Growing Business Handbook.
Vertemis
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FounderVertemis Jul 2024 - PresentHelping organisations drive effective, lasting change through a unique blend of AI, human empathy, behavioral science and powerful storytelling
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Senior Vice President, Global Head Of Insights & AnalyticsMondelēz International Mar 2021 - Jun 2024Greater Chicago Area, Il, UsLed the global consumer/shopper insights & analytics function for Mondelez International, responsible for transforming the I&A function, building best-in-class skills, tools & capabilities and supporting the development of global category & brand growth strategy. Reported to Chief Marketing & Sales Officer. Led direct team of ~45 in global I&A COE and indirectly oversaw I&A function with >320 associates -
Vice President, Insights & Analytics, Pepsico Beverages North AmericaPepsico Apr 2017 - Mar 2021Purchase, New York, UsLed consumer insights for North America Beverages business unit, tasked with overhauling our approach to planning, forecasting & tracking and embedding a culture of consumer-centricity across the business. Reported to CMO. Led team of ~60 across US, plus ~5 offshoreResponsible for trends, category forecasting, portfolio strategy, white space identification, brand strategy & planning and marketing/insights capabilities. Supported creative & innovation development end to end, from briefing to in-market tracking, evaluation & optimization -
Senior Director, Insights, Global Beverages GroupPepsico Apr 2013 - Apr 2017Purchase, New York, UsResponsible for managing global consumer insights and brand & innovation strategy for PepsiCo's global beverage brands, including Pepsi, 7Up, Mirinda/Yedigun, Mountain Dew, Aquafina and our portfolio of energy drinks & emerging brands.
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FounderThe Brand Forge Oct 2012 - Apr 2013The Brand Forge is an independent consultancy that specializes in forging connections between insight, innovation & brand strategy. Experience included:- Developing a global brand architecture for a major cereal brand- Identifying global positioning territories for a new oncology brand- Piloting a brand diagnostic session for an established personal care brand
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Managing Director, NycClear Usa Llc Oct 2011 - Oct 2012London, London, GbClear is a global brand consultancy, with expertise spanning qual/quant insight, brand & innovation strategy, ideation & concept development and identity.As head of our New York office, I was responsible for leading key client relationships, driving thought leadership in brand & innovation strategy and managing day-to-day project work.Experience included:- Identifying global innovation platforms in the juice category- Developing brand stretch opportunities for an established global food brand in Latin America- Repositioning three global oncology brands- Bringing a personal care brand's new positioning to life through innovation- Creating a long-term global innovation strategy for a major food brand- Training the global insight & marketing teams of a major CPG multinational on insightfulness -
Director, Brand Strategy & PositioningClear Usa Llc May 2009 - Oct 2011London, London, Gb
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Senior Consultant | Head Of InnovationClear Usa Llc Dec 2006 - May 2009London, London, GbClear is a global brand consultancy. We take a simple 'joined up' approach to creating more desire for brands. Our expertise spans qual/quant insight, brand & innovation strategy, ideation & concept development and identity.As a Senior Consultant (and latterly Head of Innovation) in our UK office, I was responsible for managing million-dollar, multi-market brand & innovation strategy projects and driving thought leadership around our innovation offer.Experience included:- Developing global innovation strategy for bitesize chocolate- Creating an innovation pipeline for a portfolio of premium ice cream brands- Global brand positioning for new drugs in arthritis, oncology and mental health- Developing long-term innovation ideas for dishwash detergent across UK, Germany and USA- Global portfolio strategy & brand positioning for diabetes drugs
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Project DirectorBig Green Door Jun 2005 - Dec 2006Big Green Door is a global brand & innovation consultancy, rooted in deep consumer understanding.As Project Director, I was responsible for developing and managing global brand & innovation strategy projects including: setting up & analysing qualitative research; developing strategic implications & recommendationsExperience included:- Identifying big-picture innovation opportunity areas for two CPG multinationals- Developing a global brand vision for an ice cream brand to drive positioning, communication, packaging and NPD
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Account ManagerWeber Shandwick Sep 2002 - May 2005New York, Ny, Us -
Account ExecutiveGci Moreau Et Associes Sep 2000 - Jun 2001
Nick Graham Skills
Nick Graham Education Details
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University Of OxfordModern History And French
Frequently Asked Questions about Nick Graham
What company does Nick Graham work for?
Nick Graham works for Vertemis
What is Nick Graham's role at the current company?
Nick Graham's current role is Transformational Change Agent; Ex Insights & Analytics Lead for Mondelēz International and PepsiCo.
What is Nick Graham's email address?
Nick Graham's email address is ni****@****ail.com
What is Nick Graham's direct phone number?
Nick Graham's direct phone number is +191425*****
What schools did Nick Graham attend?
Nick Graham attended University Of Oxford.
What are some of Nick Graham's interests?
Nick Graham has interest in Children, Economic Empowerment, Civil Rights And Social Action, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Nick Graham known for?
Nick Graham has skills like Criminal Law, Legal Writing, Real Estate Transactions, Courts, Leadership, Legal Research, Estate Planning, Contract Negotiation, Nonprofits, Personal Injury, Real Estate, Brand Architecture.
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