Nick Thomas

Nick Thomas Email and Phone Number

Partner and Chief Strategy Officer @ lution
Melbourne, VIC, AU
Nick Thomas's Location
Melbourne, Victoria, Australia, Australia
Nick Thomas's Contact Details

Nick Thomas personal email

n/a

Nick Thomas phone numbers

About Nick Thomas

Strategic commercial leader and CMO with over 20 years experience leading teams and functions for some of the biggest consumer brands in the world’s most competitive markets.Signature strength is in forming and leading high performing and highly engaged teams to deliver fast impact and proven growth in business performance.Influential communicator, with ability to inspire and motivate people. Empowering leader with consistent track record for challenging convention to find better ways. Brings a global perspective having worked across wagering, telco, banking, tech, leisure and consumer services in Australia and UK.---------------------KEY BUSINESS ACHIEVEMENTS:1. P&L and Business Unit leadership; led UK telco O2’s highest net customer growth for 5 years.2. Transformed Telstra’s NBN strategy to grow Telstra new market share by 30% in 12 months.3. Turned around membership growth at RACV, whilst reducing marketing spend by $7m yoy.4. Track record of launching industry-first product and marketing initiatives in telco and banking.5. Consistently built world-class marketing and P&L teams across diverse cultures.LEADERSHIP STRENGTHS:- Inspiring and motivating- Strategic innovator- Influential communicator- Empowering and down to earth- Engaging and team focusedKNOWN AND RESPECTED FOR:- People leadership- Commercially astute leader- Balancing creativity and data- Energy and spirit- Building relationshipsIn early 2019, I held a short spell as Managing Director of Ampersand International Melbourne (AIM); a specialist Executive, Search & Advisory firm, until significant changes to the ownership and entity structure were enforced by the AIM entity going into voluntary administration. Despite that, Ampersand International continues to operate for its clients and candidates across all its existing geographies, including Melbourne.

Nick Thomas's Current Company Details
lution

Lution

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Partner and Chief Strategy Officer
Melbourne, VIC, AU
Website:
lution.co
Employees:
15
Nick Thomas Work Experience Details
  • Lution
    Partner And Chief Strategy Officer
    Lution
    Melbourne, Vic, Au
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  • International Advertising Association - Australia Chapter
    Board Member
    International Advertising Association - Australia Chapter Mar 2024 - Present
    North Sydney, Nsw, Au
    The IAA is a unique strategic, thought leadership marketing association advocating for agencies and clients alike across 56 countries. With the most influential network of industry leaders, it leverages a broad spectrum of expertise to help brands grow, strengthen and forge new paths around the world through meaningful relationships with consumers.The IAA offers our members, and the wider industry, global thought leadership, education, professional development programs, world-class events and networking opportunities.
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  • Lution
    Partner & Chief Strategy Officer
    Lution Jul 2022 - Present
    Sydney, Nsw, Au
    As -lution, we are a marketing transformation consultancy, and Australia's leading experts on in-housing marketing capability. We help brands & businesses design, build, optimise & run their in-house agencies.Partnering with clients such as Foxtel, Youi, Honda, MYOB, Treasury Wines and Sanitarium, we review and redesign the culture, structure, processes and tools to help them enhance effectiveness, efficiency and creativity across the marketing department and broader organisation.We also have a Martech Practice, supporting client partners in sourcing and implementing the right tech to support their marketing transformation; an offshoring business providing efficient, quick turnaround offshore creative & production capability to support in-house agencies, and we run a series of capability uplift programs across areas such as generative AI, creativity and integrated planning.
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  • Nick Thomas Advisory
    Independent Consultant
    Nick Thomas Advisory Mar 2022 - Present
    Leveraging over 20 years' blue chip corporate leadership experience to provide consulting and advisory services across marketing, digital, brand and growth strategy, as well as in the field of employee experience and building team culture.
  • Betfair Australia
    Marketing & Customer Director (Chief Customer Officer)
    Betfair Australia Jan 2020 - Mar 2022
    Melbourne, Victoria, Au
    Betfair Australia is part of the world's largest betting exchange. As an online betting exchange operator, processing over 5 million transactions on average every day, they offer the ability for customers to set their own odds and effectively bet against each other, operating in a manner resembling a stock market, where customers can either back (i.e. buy) or lay (i.e. sell) an outcome on racing, sport or other events such as elections. The business is 100% owned by Crown Resorts. Reported to the CEO, with overall accountability for the customer and customer strategy, and all marketing activity, across ANZ. Led a digitally advanced and data focused function encompassing insight & analytics, brand, acquisition, proposition, CRM and customer marketing, experience strategy, content, social media, PR and an internal agency (undertaking creative, production & media buying).KEY ACHIEVEMENTS:- Created and gained Board approval to new brand and customer strategy with increased mktg investment and brand platform (which was latterly put on hold due to Crown enquiries and sale).- Redesigned marketing strategy; delivered record customer acquisition and engagement in FY21.- Launched hybrid agency model; establishing an Internal Agency, with external bespoke partners.- Overhauled customer engagement model, increasing sophistication, and reduced opex by 70%.- Kicked off and led an end to end review of customer experience, onboarding and content strategy. - Turned around Dept culture from lowest staff satisfaction to highest satisfaction in one year.
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  • Various
    Marketing, Brand & Growth Strategy Consultant (Freelance)
    Various Mar 2019 - Dec 2019
  • Racv
    Chief Marketing Officer
    Racv Jul 2017 - Aug 2018
    Melbourne, Victoria, Au
    Overall responsibility and leadership of all marketing activity across the enterprise, as well as accountability for membership strategy for the largest mutual in Victoria. Responsible for steering growth in member base, depth of member relationships and making membership more meaningful for Victorians.KEY ACHIEVEMENTS:- Redesigned marketing strategy, resulting in returning the enterprise to sustained membership growth, maintaining no.1 market share position for priority products, and reducing marketing spend by $7m yoy.- Restructured and expanded the Marketing function & remit, building a world class marketing team.- Led the launch of $200m resort at Cape Schanck.- Drove increase in member base from 2.1m to 2.2m.- Changed agency and partner model, including appointing CHE Proximity as lead creative agency
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  • Telstra
    General Manager - Consumer
    Telstra Apr 2015 - Oct 2016
    Sydney, Nsw, Au
    Relocated to Australia by Telstra to take up the role of General Manager - Consumer for the market leading telco provider, and Australia's most valuable Brand.Accountable for brand positioning activity, and all consumer advertising across the suite of Telstra products and services, leading a direct team of c.40. Member of Victoria/Tasmania State Board.Responsibilities included; consumer marketing thought leadership; communications planning and strategy; execution of customer advertising; and retail marketing, covering our in-store marketing, collateral and local marketing strategy and execution.KEY ACHIEVEMENTS: - Increased Telstra's brand consideration and value for money perception. - Led the marketing launch of Telstra Air, with the most successful marketing campaign of at least the previous 3 years.- Launched a new animated marketing creative platform,.- Led the marketing launch of both the exclusive partnership with Apple Music, and the new to market Telstra TV.- Led the strategy to increase NBN new market share by 30%; from 44% to 57% in one year.
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  • Telefónica Uk
    Head Of Digital Channel
    Telefónica Uk Feb 2013 - Apr 2014
    Reading, England, Gb
    Key member of Sales & Service Leadership Team, responsible for digital trading, marketing, merchandising, optimisation and operations and analytics functions, with a brief to accelerate O2’s Digital First strategy and increase commercial impact of the digital team, for all products and services across all websites & apps.Accountable for all digital trading performance and activity, with dotted line mgmt of UX, Change & Direct Mktg teams. Responsible for production of trading strategy, plans and propositions, fixed & mobile, with 1.5m UVs pw. Channel accounted for 20% of UK business.KEY ACHIEVEMENTS:- Grew digital channel to account for 25% of UK sales performance by volume.- Accountable for service to sales strategy, onshore & offshore, resulting in exponential growth of channel.- Joint sponsor of website redevelopment, that went on to win Best UK Website, 3 years running.
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  • Telefónica Uk
    Head Of New Customer Marketing
    Telefónica Uk Dec 2011 - Feb 2013
    Reading, England, Gb
    Following promotion to a much expanded role, I was accountable for all new customer targets within the multi-£bn Consumer P&L, with responsibility for all marketing activity across the entire range of O2 products and services to new customers, including mobile, tablets, broadband and O2 Priority propositions and services, and O2 Wifi.KEY ACHIEVEMENTS:- Delivered best year of contract customer growth for 3 year in 2012.- Added c.6 million new customers per year- Market share at number 1 or 2 throughout tenure - Launched iPhone 5 for the O2 UK business, leading team of over 200.- Led data monetisation; first in the industry to remove unlimited data and introduce data bolt-ons.- Launched first tariff in industry to reward loyalty by improving the tariff with customer longevity. - Partnered with Samsung to be telecoms sponsor of the Take That Progress Tour in 2011.- Partnered with Sony to be network partner for the then new Bond movie, Skyfall.
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  • Telefónica Uk
    Head Of Consumer Mobile Acquisition
    Telefónica Uk Jul 2010 - Nov 2011
    Reading, England, Gb
    Leading the Consumer Mobile Acquisition team, I was responsible for all acquisition strategy, proposition development, tariff development and tariff pricing, handset pricing, and broadcast marketing activity.KEY ACHIEVEMENTS:- Grew share of Android from 5th to top 2.- Led the iPhone 4S launch program.- Grew share of RIM (Blackberry) from 4th to 1st within 2 months.
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  • Ge Money
    Customer Marketing Leader
    Ge Money Apr 2009 - Jul 2010
    Norwalk, Ct, Us
    As a result of shifting lending market; I drove thought leadership around treatment of GE Money back books.- Remit covered all marketing (except research and new business acquisition); predominantly across strategic planning, customer experience, proposition development, customer communications, direct marketing and customer websites.- Providing thought leadership and marketing support to customer management, collections and customer service functions.
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  • Ge Money
    Marketing Leader; Unsecured & Customer Management
    Ge Money Jul 2008 - Mar 2009
    Norwalk, Ct, Us
    In addition to existing responsibilities, was asked to lead the Unsecured Marketing Department.- Responsible for all marketing and proposition development across our intermediated unsecured business for Home Improvement Loans and Home Ownership Loans.- Key achievements included; enhancing client segmentation model; simplifying customer journeys.Took on leadership of all GEMHL insurance marketing activity across PPI, Personal Accident and Home Insurance products.
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  • Ge Money
    B2C Marketing Leader
    Ge Money Dec 2005 - Jun 2008
    Norwalk, Ct, Us
    - Reporting to CMO; appointed with accountability for all marketing, product management and proposition development for 1st and 2nd mortgage B2C P&Ls, across all brands.- Key achievements; managing complex cross-sell, acquisition and retention programs, developing bespoke customer treatment strategies across an asset of over £10bn, launch of a bespoke pricing structure for B2C business, simplifying product ranges, launching 2 new products to market, implementing a customer on-boarding strategy and appointing a new marketing agency.- Management of data selections function.
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  • Abbey
    Head Of Product Development & Strategy; Cash Category
    Abbey Jan 2005 - Nov 2005
    Gb
    Cash Category incorporated unsecured personal loans (UPLs), banking and credit cards. Accountable for;- Delivery of revenue growth incremental to plan across the Category.- Strategic planning across the Category.- Development and delivery of new products, initiatives and processes. Whilst in role, I implemented initiatives that delivered well in excess of £15m in 2005.- All product direct response advertising within the Category; across ATL, on-line and BTL activity.
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  • Abbey
    Program Leader
    Abbey Feb 2004 - Dec 2004
    Gb
    - Accountable for, and lead the successful delivery of, a new personal loan sales system across all customer facing divisions, including implementation in the Abbey branch network for first time.- Lead cross functional business team of c. 45 FTE.- Delivered step change in distribution, and compliance with multiple regulatory drivers including ICOB, CCA, DPA, DMD and AML.- Retained responsibility for proposition development and communication across Cash Category.
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  • Abbey
    Group Marketing Manager; Cash Propositions
    Abbey Jul 2001 - Jan 2004
    Gb
    Accountable for unsecured personal loans P&L. Achievements included;- Developed portfolio from single product offering to customer and channel segmented product proposition.- Moved volume lead strategy to profit lead strategy; returned double digit PBT growth year on year.- Developed innovative proposition across all lending products; executed integrated campaign across all distribution channels.- Implemented pricing for risk and internet pricing strategies.- Introduced on-line interactive advertising strategy, growing segment by over 500%.- Launched and simplified creditor protection insurance products.- Launched strategy for growth of 'new to brand' sector, achieving 100% growth in one year.- ATL & BTL advertising.
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  • Abbey
    Business Relationship Manager; Customer Risk
    Abbey Mar 2000 - Feb 2001
    Gb
    Helped set up a newly created team. My role was that of key account manager for the Retail Marketing Department on behalf of Customer Risk Department. Achievements included:- Determining business strategies and priorities of Marketing Directors.- Operationalising those strategies through Risk teams and plans.- Facilitation of the Three Year Strategy Plan for Risk.
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  • Abbey
    Customer Performance Modelling Leader
    Abbey Jul 1996 - Feb 2000
    Gb
    I was responsible for a team of analysts providing internal consultancy, predominantly building propensity models to predict customer behaviour for marketing and operations functions.
    View

Nick Thomas Skills

Product Marketing Segmentation Direct Marketing Crm Proposition Development Customer Experience Marketing Management Mobile Devices Integrated Marketing Cross Functional Team Leadership Leadership Sales Customer Acquisition Advertising Pricing Strategy Customer Retention Brand Management Thought Leadership Marketing Strategy P&l Accountability Creativity Strategy Digital Marketing B2b Customer Relationship Management

Nick Thomas Education Details

  • University Of Brighton
    University Of Brighton
    Mathematics For Management

Frequently Asked Questions about Nick Thomas

What company does Nick Thomas work for?

Nick Thomas works for Lution

What is Nick Thomas's role at the current company?

Nick Thomas's current role is Partner and Chief Strategy Officer.

What is Nick Thomas's email address?

Nick Thomas's email address is np****@****net.com

What is Nick Thomas's direct phone number?

Nick Thomas's direct phone number is 61 3 9944*****

What schools did Nick Thomas attend?

Nick Thomas attended University Of Brighton.

What are some of Nick Thomas's interests?

Nick Thomas has interest in So Interested In Approaches To Connect, Strategy.

What skills is Nick Thomas known for?

Nick Thomas has skills like Product Marketing, Segmentation, Direct Marketing, Crm, Proposition Development, Customer Experience, Marketing Management, Mobile Devices, Integrated Marketing, Cross Functional Team Leadership, Leadership, Sales.

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