Nicole Pruess Email and Phone Number
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Nicole Pruess is a Privacy and Identity Expert and Brand Safety Expert at U of Digital. She possess expertise in online advertising, ad serving, mobile advertising, digital media, digital strategy and 30 more skills. Colleagues describe her as "I've had the pleasure to work under Nicole's leadership through different roles she held at Criteo. She continues to be a mentor for me and has been nothing but crucial in my professional development. Nicole is truly one of the most knowledgeable AdTech experts I've met, and, among other things, I admire her integrity, her holistic approach and her capacity to stay level-headed in critical situations. She is also a strategic thinker and develops a clear and cohesive vision that her team will execute successfully under her leadership. The best illustration would be how she launched and developed a brand new discipline at Criteo, Supply Quality and Brand Safety, that has now become a pivotal function for our company. Finally, it is simply a pleasure to work with Nicole, she creates a fun, genuine and dynamic atmosphere around her and I feel honored I had the chance to work under her leadership." and "Nicole is one of my "go-to" people for insight into publisher needs and honest, accurate feedback on product features. She is very dedicated and clients love her. Highly recommended."
U Of Digital
View- Website:
- uof.digital
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- 49
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Privacy And Identity Expert And Brand Safety ExpertU Of DigitalLondon, Gb -
Privacy & Identity Expert And Brand Safety ExpertU Of Digital Jan 2023 - PresentLondon, UkFreelance member of the U of Digital Expert Network, educating sales teams on the changing landscape of digital advertising. Focus on identity solutions, the deprecation of third party cookies and the impact of privacy regulations on addressable media. -
MentorBird Incubator Feb 2021 - PresentZagreb, CroatiaSupporting the Bird Incubator applicants and partners with business advice and guidance. -
Customer Engagement LeadLiveramp Dec 2023 - May 2024London, England, United KingdomEnsuring quality content, cohesive communications and concrete outputs in LiveRamp's Customer Engagement Programs (ex. Customer Advisory Board). -
Gm, Privacy Solutions EmeaThe Trade Desk May 2022 - Dec 2022London, England, United KingdomLead go-to-market planning for the launch of EUID, The Trade Desk's authenticated ID advertising solution in EuropeHelped craft the strategy and external communications for the launch stage of EUID Delivered sales training and information sessions to ensure a consistent narrative was adopted across the commercial organisationAddressed the legal requirements specific to the EU (GDPR) to ensure EUID and all partnerships met or exceeded regulatory requirements -
Vp, Global Supply Quality And Brand SafetyCriteo Feb 2017 - Nov 2020London, United KingdomDeveloped the first unified Supply Quality and Brand Safety program at Criteo, creating processes and policies to ensure that all supply sources complied with Criteo’s advertising guidelines.Liaised between commercial and product teams to champion advertiser clients’ brand suitability needs and commercialise new solutions and processes while preserving maximum display opportunities for the Criteo business units.Assessed third party ad verification vendor offerings and managed vendor relationships to supplement in-house supply quality and brand safety products and measures.Developed internal and external training programs and approved communications to present industry trends in brand safety and Criteo’s supply quality efforts and planned initiatives. -
Global Managing Director, Publisher MarketplaceCriteo Feb 2016 - Feb 2017London, United KingdomManaged a team of 70+ business development executives that sourced direct mid-market supply relationships.Liaised with product teams to help steer mid-market sales strategy and product development, based on evolving industry trends and advertiser needs.Oversaw a book of business of 1500 mid-market direct supply partners. -
Platform Product Sales Specialist, NaceGoogle Aug 2014 - Jul 2015London, United KingdomProvided expert guidance for both internal Google teams and external clients about display online advertising concepts, trends and market landscape.Collaborated with Product Managers and Engineers to develop DFP product vision and drive strategic product initiatives relevant to the NACE region.Conducted training on new and existing platform features to empower sales teams in selling innovative publisher ad server technology solutions based on the DFP product suite.Contributed to driving new business across NACE by supporting RFI responses, presenting current and roadmap features to prospects, and devising bespoke solutions for strategic prospects.Represented NACE sales priorities and resolved product launch blockers in the global product commercialisation process. -
Strategic Partner Lead, Publishers (Maternity Cover)Google Feb 2014 - Aug 2014London, United KingdomOwned the commercial relationship with several of Google’s largest UK publisher clients including BBC Worldwide and FT.com.Served as primary point of contact to C-level client stakeholders and liaised with senior level executive contacts across the Google organisation to promote client engagement and strengthen inter-company relationships.Drove adoption and usage of Google's DoubleClick for Publishers core platform & AdX monetisation solution to maximise revenues and achieve quarter sales goals.Created quarterly strategic account plans for each client, identifying growth opportunities, action plans and revenue forecasts. -
Global Agency Business ManagerGoogle Aug 2012 - Feb 2014London, United KingdomThe Global Agency Team drives Google's strategy, relationship and revenue with the world’s largest media & advertising agencies.Owned the relationships and associated revenue targets with Aegis global holding company and their operating companies. Drove agency engagement across media and platform products, to accelerate client success and Google revenues through product adoption and digital capability development.Delivered periodic business reviews to key agency stakeholders, including c-level executive, to illuminate and drive new business opportunities across all Aegis markets and agency accounts.Worked with regional and local Google teams to formulate and drive strategic global partnership initiatives across Aegis agency portfolio, and share global best practices. -
Director, Platform Partnerships, EmeaAdmeld (Now Google) Feb 2011 - Aug 2012Drove the adoption of RTB across the Admeld platform in EMEA.Promoted the development of Private Exchanges across EMEA, and launched the first UK Private Exchange.Worked with all stakeholders across the RTB ecosystem (DSPs, Data Providers, Media Owners) to ensure programmatic direct deals are successfully transacted.Provided thought leadership and strategy development for EMEA publishers around RTB sales engagement and inventory management.Source new demand and grow spend from current partners in EMEA. Provide integration support for new demand partners and bidders. -
Vp, International, Product And Platform ServicesAdify Apr 2010 - Oct 2010(Adify International offices closed in October 2010)Worked with the regional Business Development leaders and Account Managers to track international product requirements, including localisation features such language, currency and payment processes, to ensure they are slotted on the product roadmap. Sat on the Executive Product Council to help drive strategic platform developments and represented the platform feature requirements and business needs of Non-US clients.Collaborated with Business Development leaders in JAPAC, EMEA and UK to share product information and issues, and provided strategic support for regional clients.Assessed 3rd party technologies to determine the technical feasibility and benefits of integrating with the Adify platform. -
Emea Product Specialist, Doubleclick Network BuilderGoogle Mar 2008 - Mar 2010Designed the services strategy for Doubleclick Network Builder, focusing on scalability, documentation and product feature requirements.Conducted market research with top EMEA networks to ensure local business models were represented while developing product features.Work with internal services teams, engineering, product management and clients to drive and validate the product strategy for DoubleClick Network Builder. -
Senior Consultant, Publisher ProductsDoubleclick - Part Of The Google Group Of Companies Aug 2005 - May 2008Local Subject Matter Expert in the commercialization and EMEA launch of the DART Sales Manager workflow management product.Worked closely with Sales to provide technical expertise and product demonstrations in order to close key new business accounts.Executed complex implementations and consulting projects for DoubleClick DART for Publishers and Sales Manager products in EMEA.Participated in quarterly product updates as the EMEA Services representative, leading teammates in training and testing of new product features.
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Director Of Ad OperationsMtv Networks Apr 2004 - Jun 2005Oversaw all post-sale implementation of advertising and campaign delivery for 12 network sites, including MTV, VH1, Nick and NickJr, targeting more than $70 million in annual revenue and 1.5 billion ad impressions per month.Managed a staff of six traffickers.Acted as main point of contact for escalation issues between ad traffic team and sales/clients.Managed relationships with key vendors including DoubleClick, Eyeblaster, Pointroll and Solbright.Collaborated with the Inventory Manager to validate inventory projections and assess new sales opportunities. -
Ad Operations DirectorMail.Com/Net2Phone/Exact Advertising 1999 - 2003Worked with SVP of Sales to identify revenue objectives and maximize profit across the Mail.com network.Established ad trafficking procedures and policies for a network of 100+ partner sites.Managed two direct reports and assisted in managing five Client Service Managers.Consulted international affiliate sites on sales strategies and provided technical training in preparation for launch.Executed and analyzed email-marketing campaigns, promotional and opt-in programs to proprietary users. -
Online Account ExecutiveMac Publishing Llc Apr 1998 - Sep 1998Coordinated, trafficked and maintained all online advertising materials for three online publications.Played key role in transition from AdKnowledge to DoubleClick ad management systems.Provided both client services and trafficking to all online advertiser accounts.
Nicole Pruess Skills
Nicole Pruess Education Details
Frequently Asked Questions about Nicole Pruess
What company does Nicole Pruess work for?
Nicole Pruess works for U Of Digital
What is Nicole Pruess's role at the current company?
Nicole Pruess's current role is Privacy and Identity Expert and Brand Safety Expert.
What is Nicole Pruess's email address?
Nicole Pruess's email address is np****@****ail.com
What is Nicole Pruess's direct phone number?
Nicole Pruess's direct phone number is +185799*****
What schools did Nicole Pruess attend?
Nicole Pruess attended Georgetown University, University Of Bristol.
What skills is Nicole Pruess known for?
Nicole Pruess has skills like Online Advertising, Ad Serving, Mobile Advertising, Digital Media, Digital Strategy, Display Advertising, Digital Marketing, Doubleclick, Strategy, Email Marketing, Product Management, Advertising.
Who are Nicole Pruess's colleagues?
Nicole Pruess's colleagues are Emma Ross, Brad Stuart.
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Nicole Pruess
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