Nicole Pruess

Nicole Pruess Email and Phone Number

Privacy and Identity Expert and Brand Safety Expert @ U of Digital
London, GB
Nicole Pruess's Location
London, England, United Kingdom, United Kingdom
Nicole Pruess's Contact Details
About Nicole Pruess

Nicole Pruess is a Privacy and Identity Expert and Brand Safety Expert at U of Digital. She possess expertise in online advertising, ad serving, mobile advertising, digital media, digital strategy and 30 more skills. Colleagues describe her as "I've had the pleasure to work under Nicole's leadership through different roles she held at Criteo. She continues to be a mentor for me and has been nothing but crucial in my professional development. Nicole is truly one of the most knowledgeable AdTech experts I've met, and, among other things, I admire her integrity, her holistic approach and her capacity to stay level-headed in critical situations. She is also a strategic thinker and develops a clear and cohesive vision that her team will execute successfully under her leadership. The best illustration would be how she launched and developed a brand new discipline at Criteo, Supply Quality and Brand Safety, that has now become a pivotal function for our company. Finally, it is simply a pleasure to work with Nicole, she creates a fun, genuine and dynamic atmosphere around her and I feel honored I had the chance to work under her leadership." and "Nicole is one of my "go-to" people for insight into publisher needs and honest, accurate feedback on product features. She is very dedicated and clients love her. Highly recommended."

Nicole Pruess's Current Company Details
U of Digital

U Of Digital

View
Privacy and Identity Expert and Brand Safety Expert
London, GB
Website:
uof.digital
Employees:
49
Nicole Pruess Work Experience Details
  • U Of Digital
    Privacy And Identity Expert And Brand Safety Expert
    U Of Digital
    London, Gb
  • U Of Digital
    Privacy & Identity Expert And Brand Safety Expert
    U Of Digital Jan 2023 - Present
    London, Uk
    Freelance member of the U of Digital Expert Network, educating sales teams on the changing landscape of digital advertising. Focus on identity solutions, the deprecation of third party cookies and the impact of privacy regulations on addressable media.
  • Bird Incubator
    Mentor
    Bird Incubator Feb 2021 - Present
    Zagreb, Croatia
    Supporting the Bird Incubator applicants and partners with business advice and guidance.
  • Liveramp
    Customer Engagement Lead
    Liveramp Dec 2023 - May 2024
    London, England, United Kingdom
    Ensuring quality content, cohesive communications and concrete outputs in LiveRamp's Customer Engagement Programs (ex. Customer Advisory Board).
  • The Trade Desk
    Gm, Privacy Solutions Emea
    The Trade Desk May 2022 - Dec 2022
    London, England, United Kingdom
    Lead go-to-market planning for the launch of EUID, The Trade Desk's authenticated ID advertising solution in EuropeHelped craft the strategy and external communications for the launch stage of EUID Delivered sales training and information sessions to ensure a consistent narrative was adopted across the commercial organisationAddressed the legal requirements specific to the EU (GDPR) to ensure EUID and all partnerships met or exceeded regulatory requirements
  • Criteo
    Vp, Global Supply Quality And Brand Safety
    Criteo Feb 2017 - Nov 2020
    London, United Kingdom
    Developed the first unified Supply Quality and Brand Safety program at Criteo, creating processes and policies to ensure that all supply sources complied with Criteo’s advertising guidelines.Liaised between commercial and product teams to champion advertiser clients’ brand suitability needs and commercialise new solutions and processes while preserving maximum display opportunities for the Criteo business units.Assessed third party ad verification vendor offerings and managed vendor relationships to supplement in-house supply quality and brand safety products and measures.Developed internal and external training programs and approved communications to present industry trends in brand safety and Criteo’s supply quality efforts and planned initiatives.
  • Criteo
    Global Managing Director, Publisher Marketplace
    Criteo Feb 2016 - Feb 2017
    London, United Kingdom
    Managed a team of 70+ business development executives that sourced direct mid-market supply relationships.Liaised with product teams to help steer mid-market sales strategy and product development, based on evolving industry trends and advertiser needs.Oversaw a book of business of 1500 mid-market direct supply partners.
  • Google
    Platform Product Sales Specialist, Nace
    Google Aug 2014 - Jul 2015
    London, United Kingdom
    Provided expert guidance for both internal Google teams and external clients about display online advertising concepts, trends and market landscape.Collaborated with Product Managers and Engineers to develop DFP product vision and drive strategic product initiatives relevant to the NACE region.Conducted training on new and existing platform features to empower sales teams in selling innovative publisher ad server technology solutions based on the DFP product suite.Contributed to driving new business across NACE by supporting RFI responses, presenting current and roadmap features to prospects, and devising bespoke solutions for strategic prospects.Represented NACE sales priorities and resolved product launch blockers in the global product commercialisation process.
  • Google
    Strategic Partner Lead, Publishers (Maternity Cover)
    Google Feb 2014 - Aug 2014
    London, United Kingdom
    Owned the commercial relationship with several of Google’s largest UK publisher clients including BBC Worldwide and FT.com.Served as primary point of contact to C-level client stakeholders and liaised with senior level executive contacts across the Google organisation to promote client engagement and strengthen inter-company relationships.Drove adoption and usage of Google's DoubleClick for Publishers core platform & AdX monetisation solution to maximise revenues and achieve quarter sales goals.Created quarterly strategic account plans for each client, identifying growth opportunities, action plans and revenue forecasts.
  • Google
    Global Agency Business Manager
    Google Aug 2012 - Feb 2014
    London, United Kingdom
    The Global Agency Team drives Google's strategy, relationship and revenue with the world’s largest media & advertising agencies.Owned the relationships and associated revenue targets with Aegis global holding company and their operating companies. Drove agency engagement across media and platform products, to accelerate client success and Google revenues through product adoption and digital capability development.Delivered periodic business reviews to key agency stakeholders, including c-level executive, to illuminate and drive new business opportunities across all Aegis markets and agency accounts.Worked with regional and local Google teams to formulate and drive strategic global partnership initiatives across Aegis agency portfolio, and share global best practices.
  • Admeld (Now Google)
    Director, Platform Partnerships, Emea
    Admeld (Now Google) Feb 2011 - Aug 2012
    Drove the adoption of RTB across the Admeld platform in EMEA.Promoted the development of Private Exchanges across EMEA, and launched the first UK Private Exchange.Worked with all stakeholders across the RTB ecosystem (DSPs, Data Providers, Media Owners) to ensure programmatic direct deals are successfully transacted.Provided thought leadership and strategy development for EMEA publishers around RTB sales engagement and inventory management.Source new demand and grow spend from current partners in EMEA. Provide integration support for new demand partners and bidders.
  • Adify
    Vp, International, Product And Platform Services
    Adify Apr 2010 - Oct 2010
    (Adify International offices closed in October 2010)Worked with the regional Business Development leaders and Account Managers to track international product requirements, including localisation features such language, currency and payment processes, to ensure they are slotted on the product roadmap. Sat on the Executive Product Council to help drive strategic platform developments and represented the platform feature requirements and business needs of Non-US clients.Collaborated with Business Development leaders in JAPAC, EMEA and UK to share product information and issues, and provided strategic support for regional clients.Assessed 3rd party technologies to determine the technical feasibility and benefits of integrating with the Adify platform.
  • Google
    Emea Product Specialist, Doubleclick Network Builder
    Google Mar 2008 - Mar 2010
    Designed the services strategy for Doubleclick Network Builder, focusing on scalability, documentation and product feature requirements.Conducted market research with top EMEA networks to ensure local business models were represented while developing product features.Work with internal services teams, engineering, product management and clients to drive and validate the product strategy for DoubleClick Network Builder.
  • Doubleclick - Part Of The Google Group Of Companies
    Senior Consultant, Publisher Products
    Doubleclick - Part Of The Google Group Of Companies Aug 2005 - May 2008
    Local Subject Matter Expert in the commercialization and EMEA launch of the DART Sales Manager workflow management product.Worked closely with Sales to provide technical expertise and product demonstrations in order to close key new business accounts.Executed complex implementations and consulting projects for DoubleClick DART for Publishers and Sales Manager products in EMEA.Participated in quarterly product updates as the EMEA Services representative, leading teammates in training and testing of new product features.
  • Mtv Networks
    Director Of Ad Operations
    Mtv Networks Apr 2004 - Jun 2005
    Oversaw all post-sale implementation of advertising and campaign delivery for 12 network sites, including MTV, VH1, Nick and NickJr, targeting more than $70 million in annual revenue and 1.5 billion ad impressions per month.Managed a staff of six traffickers.Acted as main point of contact for escalation issues between ad traffic team and sales/clients.Managed relationships with key vendors including DoubleClick, Eyeblaster, Pointroll and Solbright.Collaborated with the Inventory Manager to validate inventory projections and assess new sales opportunities.
  • Mail.Com/Net2Phone/Exact Advertising
    Ad Operations Director
    Mail.Com/Net2Phone/Exact Advertising 1999 - 2003
    Worked with SVP of Sales to identify revenue objectives and maximize profit across the Mail.com network.Established ad trafficking procedures and policies for a network of 100+ partner sites.Managed two direct reports and assisted in managing five Client Service Managers.Consulted international affiliate sites on sales strategies and provided technical training in preparation for launch.Executed and analyzed email-marketing campaigns, promotional and opt-in programs to proprietary users.
  • Mac Publishing Llc
    Online Account Executive
    Mac Publishing Llc Apr 1998 - Sep 1998
    Coordinated, trafficked and maintained all online advertising materials for three online publications.Played key role in transition from AdKnowledge to DoubleClick ad management systems.Provided both client services and trafficking to all online advertiser accounts.

Nicole Pruess Skills

Online Advertising Ad Serving Mobile Advertising Digital Media Digital Strategy Display Advertising Digital Marketing Doubleclick Strategy Email Marketing Product Management Advertising Online Marketing Ad Networks Management Crm Training Google Analytics Ad Exchanges Consulting Business Development Project Management Ppc Mobile Devices Sales Operations New Business Development Google Adwords Sales Campaign Management Rich Media Rtb Ssp International Business Software Implementation Customer Relationship Management

Nicole Pruess Education Details

Frequently Asked Questions about Nicole Pruess

What company does Nicole Pruess work for?

Nicole Pruess works for U Of Digital

What is Nicole Pruess's role at the current company?

Nicole Pruess's current role is Privacy and Identity Expert and Brand Safety Expert.

What is Nicole Pruess's email address?

Nicole Pruess's email address is np****@****ail.com

What is Nicole Pruess's direct phone number?

Nicole Pruess's direct phone number is +185799*****

What schools did Nicole Pruess attend?

Nicole Pruess attended Georgetown University, University Of Bristol.

What skills is Nicole Pruess known for?

Nicole Pruess has skills like Online Advertising, Ad Serving, Mobile Advertising, Digital Media, Digital Strategy, Display Advertising, Digital Marketing, Doubleclick, Strategy, Email Marketing, Product Management, Advertising.

Who are Nicole Pruess's colleagues?

Nicole Pruess's colleagues are Emma Ross, Brad Stuart.

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