Nicole Pruess Email & Phone Number

London, Gb

London, Uk

Freelance member of the U of Digital Expert Network, educating sales teams on the changing landscape of digital advertising. Focus on identity solutions, the deprecation of third party cookies and the impact of privacy regulations on addressable media.

Zagreb, Croatia

Supporting the Bird Incubator applicants and partners with business advice and guidance.

London, England, United Kingdom

Ensuring quality content, cohesive communications and concrete outputs in LiveRamp's Customer Engagement Programs (ex. Customer Advisory Board).

London, England, United Kingdom

Lead go-to-market planning for the launch of EUID, The Trade Desk's authenticated ID advertising solution in EuropeHelped craft the strategy and external communications for the launch stage of EUID Delivered sales training and information sessions to ensure a consistent narrative was adopted across the commercial organisationAddressed the legal requirements specific to the EU (GDPR) to ensure EUID and all partnerships met or exceeded regulatory requirements

London, United Kingdom

Developed the first unified Supply Quality and Brand Safety program at Criteo, creating processes and policies to ensure that all supply sources complied with Criteo’s advertising guidelines.Liaised between commercial and product teams to champion advertiser clients’ brand suitability needs and commercialise new solutions and processes while preserving maximum display opportunities for the Criteo business units.Assessed third party ad verification vendor offerings and managed vendor relationships to supplement in-house supply quality and brand safety products and measures.Developed internal and external training programs and approved communications to present industry trends in brand safety and Criteo’s supply quality efforts and planned initiatives.

London, United Kingdom

Managed a team of 70+ business development executives that sourced direct mid-market supply relationships.Liaised with product teams to help steer mid-market sales strategy and product development, based on evolving industry trends and advertiser needs.Oversaw a book of business of 1500 mid-market direct supply partners.

London, United Kingdom

Provided expert guidance for both internal Google teams and external clients about display online advertising concepts, trends and market landscape.Collaborated with Product Managers and Engineers to develop DFP product vision and drive strategic product initiatives relevant to the NACE region.Conducted training on new and existing platform features to empower sales teams in selling innovative publisher ad server technology solutions based on the DFP product suite.Contributed to driving new business across NACE by supporting RFI responses, presenting current and roadmap features to prospects, and devising bespoke solutions for strategic prospects.Represented NACE sales priorities and resolved product launch blockers in the global product commercialisation process.

London, United Kingdom

Owned the commercial relationship with several of Google’s largest UK publisher clients including BBC Worldwide and FT.com.Served as primary point of contact to C-level client stakeholders and liaised with senior level executive contacts across the Google organisation to promote client engagement and strengthen inter-company relationships.Drove adoption and usage of Google's DoubleClick for Publishers core platform & AdX monetisation solution to maximise revenues and achieve quarter sales goals.Created quarterly strategic account plans for each client, identifying growth opportunities, action plans and revenue forecasts.

London, United Kingdom

The Global Agency Team drives Google's strategy, relationship and revenue with the world’s largest media & advertising agencies.Owned the relationships and associated revenue targets with Aegis global holding company and their operating companies. Drove agency engagement across media and platform products, to accelerate client success and Google revenues through product adoption and digital capability development.Delivered periodic business reviews to key agency stakeholders, including c-level executive, to illuminate and drive new business opportunities across all Aegis markets and agency accounts.Worked with regional and local Google teams to formulate and drive strategic global partnership initiatives across Aegis agency portfolio, and share global best practices.

Drove the adoption of RTB across the Admeld platform in EMEA.Promoted the development of Private Exchanges across EMEA, and launched the first UK Private Exchange.Worked with all stakeholders across the RTB ecosystem (DSPs, Data Providers, Media Owners) to ensure programmatic direct deals are successfully transacted.Provided thought leadership and strategy development for EMEA publishers around RTB sales engagement and inventory management.Source new demand and grow spend from current partners in EMEA. Provide integration support for new demand partners and bidders.

(Adify International offices closed in October 2010)Worked with the regional Business Development leaders and Account Managers to track international product requirements, including localisation features such language, currency and payment processes, to ensure they are slotted on the product roadmap. Sat on the Executive Product Council to help drive strategic platform developments and represented the platform feature requirements and business needs of Non-US clients.Collaborated with Business Development leaders in JAPAC, EMEA and UK to share product information and issues, and provided strategic support for regional clients.Assessed 3rd party technologies to determine the technical feasibility and benefits of integrating with the Adify platform.

Designed the services strategy for Doubleclick Network Builder, focusing on scalability, documentation and product feature requirements.Conducted market research with top EMEA networks to ensure local business models were represented while developing product features.Work with internal services teams, engineering, product management and clients to drive and validate the product strategy for DoubleClick Network Builder.

Local Subject Matter Expert in the commercialization and EMEA launch of the DART Sales Manager workflow management product.Worked closely with Sales to provide technical expertise and product demonstrations in order to close key new business accounts.Executed complex implementations and consulting projects for DoubleClick DART for Publishers and Sales Manager products in EMEA.Participated in quarterly product updates as the EMEA Services representative, leading teammates in training and testing of new product features.

Oversaw all post-sale implementation of advertising and campaign delivery for 12 network sites, including MTV, VH1, Nick and NickJr, targeting more than $70 million in annual revenue and 1.5 billion ad impressions per month.Managed a staff of six traffickers.Acted as main point of contact for escalation issues between ad traffic team and sales/clients.Managed relationships with key vendors including DoubleClick, Eyeblaster, Pointroll and Solbright.Collaborated with the Inventory Manager to validate inventory projections and assess new sales opportunities.

Worked with SVP of Sales to identify revenue objectives and maximize profit across the Mail.com network.Established ad trafficking procedures and policies for a network of 100+ partner sites.Managed two direct reports and assisted in managing five Client Service Managers.Consulted international affiliate sites on sales strategies and provided technical training in preparation for launch.Executed and analyzed email-marketing campaigns, promotional and opt-in programs to proprietary users.

Coordinated, trafficked and maintained all online advertising materials for three online publications.Played key role in transition from AdKnowledge to DoubleClick ad management systems.Provided both client services and trafficking to all online advertiser accounts.

Ba

Education record