Nitin Pratap Singh Email and Phone Number

Led the revamp of UI/UX across 25+ screens, ensuring consistency & hygiene in typography, iconography, layout, and colorsSuccessfully integrated Google's Material Design principles into the Android interface, elevating the product's visual and functional appeal for a multi-gaming platform consisting of 12 real money gamesProduct Operations: Translated valuable customer feedback and business requirements into new features for each release, including seamless sharing via WhatsApp & and Telegram and user onboarding improvements.Collaboration Advancement: Implemented collaborative tools such as Figma and Notion, resulting in significant savings in tech, design, and management bandwidth while reducing feature shipment turnaround timePlay Store Launch: Orchestrated the successful launch of the DG app on the Play Store, overseeing the entire process from concept to Go-To-Market (GTM), resulting in over 50,000+ downloadsUtilized user data and insights to create cohort-specific features to ship gamified engagement features such as Milestone Based Rewards, Spin the Wheel, and monthly reward programs which led to a 22% increase in monthly retentionRetention Marketing: Conceptualized, designed, and shipped retention-specific features, optimized communication for the in-app customer journey in the form of Push-notification, In-App Messages, email, and SMS campaigns using the Clevertap toolNew Poker Product: Conceptualized, developed, and launched a new Poker product, which involved thorough competition benchmarking, market research, and designing 35+ screens and app flow. Product Lifecycle Management: Oversaw the entire product lifecycle for 4 gaming apps, from concept to launch managing multiple releases and updates.

Analyzed 1000+ qualitative user sessions on the app using the UX Cam tool to understand the user problems in navigating through the app, and suggested app debloating to prioritize discoverability. Worked on In App Search feature

Examined information layout and incorporated content structure improvements including a call-to-action button on each page (donation button) and an integrated Volunteer form to enable easier volunteer applicant tracking through a centralized databaseRe-designed the company website and enhanced creative content for better engagement, statistical data representation, and KPIs including lives touched, livelihood generated, sales volume, revenue, growth rate, conversion rateFormulated a blueprint for representing the value chain of company products and emphasizing recycled/organic environment-friendly features of products

Received Pre-Placement OfferPresented a detailed case study on Multiplayer-Online-Battle-Arena (MOBA) gaming focusing on user engagement and retention through gamificationResearched the gaming industry in depth with a special focus on the Real Money Gaming ecosystem in India

Co-founded BPEA to provide quality education to children from marginalized sections of society Organized over 25 educational, cultural, social, and environmental activities for students throughout the year Organized community consultation in 17 villages covering 1500 families to increase the visibility of BPEA Actively involved in consultations, policy decisions, future planning for smooth functioning and developmentOrganized educational and extracurricular activities, along Parent-Teacher meeting of around 180 studentsIncreased the enrollment of children from the marginalized sections of society in the Academy by 28%Recruited 6 teachers and conducted their monthly training based on feedback received from students.

Visited company sites to understand the CSR work they can undertake as per the Companies Act,2013Addressed the problems faced by the slums such as sanitation, drinking water, lack of educationInteracted with the community of rag pickers and created awareness amongst them in KapasheraConducted interactive sessions on environment and climate change