Nick Pullano Email & Phone Number

San Luis Obispo, California, Us

Responsibilities:-Oversee all elements of organization to maximize long term shareholder value-Acquire and allocate resources for projects across organizationAccomplishments:-Became a CXL certified conversion rate optimizer and rebuilt PetDoors.com-Started selling Endura Flap products on Wayfair, Home Depot and Chewy.com-Built EnduraFlap.com from scratch into a $2M/year sales channel-Revamped our Google Ads strategy to leverage Target ROAS paired with broad match to expand our net while decreasing wasted spend dramatically allowing sales to grow despite decreasing customer acquisition costs. -Added BingAds which drives over $450k/year-Added Amazon Ads which became a major sales channel, driving over $2.8M in sales in 2021.-Added a blue-chip COO, Trevor Franchi to the team in 2017-Designed the new product Endura Flap Vinyl Sliding Glass Dog Door which would become a $1M+ product line by 2022-Replatformed PetDoors.com from Magento 1 Enterprise and EnduraFlap.com from Magento 2 Community both to Shopify-Signed a 5-year lease moving from our 10,000 sq ft facility to a 16,400 in 2019-Migrated from MultiChannel Order Manager + QuickBooks to the ERP system NetSuite which fully integrated inventory management, production and financials.-Designed a new product line, Dragon Pet Doors as a lower cost option.-Recruited blue-chip Director of Engineering, Kevin Hendrickson to the team in 2020-Created ef.partners to streamline our order processing for reseller orders -Added on an additional 10,900 sq ft in the 2021-Switched customer service to ZenDesk to gain efficiency-Had our Endura Flap frame redesigned with an automated aluminum cutting and drilling station to decrease labor costs-Increased sales 2.6x from $4.4M in 2014 to $11.3M in 2021. -While sales increased 2.6x, our margin increased 1% and our sales & marketing expense as a percent of sales decreased 8%. These all compound causing EBITDA to have increased 2.8x since 2014 as of April 2022

San Luis Obispo, California, Us

Responsibilities:-Took over all day-to-day responsibilitiesAccomplishments:-Tested selling Endura Flap products using Fulfillment by Amazon. Saw explosive growth with FBA-Added an email marketing program through Listrak that generated $250k/year in sales-Decreased web development expense by $80k/year by taking more in house and switching developers-Scrapped a remarketing campaign, saving $10k+/year-Renegotiated raw materials to decrease COGs by leveraging 2 10 Net 30 terms, free shipping thresholds and buying quantities -Sales grew by 15% from $3.9M to $4.4M-Implemented an aggressive price increase and that dramatically improved our margin that lead to a 28% increase in gross profit-Leaned out and trimmed expenses allowing them to only grow 10% despite the growth. Collectively this caused EBITDA to more than double, increasing 108%.

San Luis Obispo, California, Us

Responsibilities: -Get the company out of the loop of doom (plenty of opportunities to grow but no time or resources to get them done)Accomplishments:-Implemented live chat with Olark in Customer Service-Started collecting customer feedback-Began timing production assemblies so we could objectively make efficiency based decisions-Redesigned our highest volume aluminum extrusion to use 16% less aluminum and requoted it with a new extruder leading to a annual COG savings of 25% on that part-Abolished the piece rate system in production seeing it was doing more harm than good-Was able to right the ship and have sales increase 9% from $3.6M to $3.9M after sales decreased the previous year.-Increased production efficiency and implemented a price increase that caused gross profit increase of 17%

North Reading, Ma, Us

Responsibilities-Improve the efficiency of mechanical engineers within all eight locations by enhancing their productivity using the suite of mechanical engineering software tools availableAchievements-Implemented mechanical design process improvements for automated semiconductor test equipment-Worked with teams in five different countries-Part of a small team that deployed new CAD and PDM tool versions after first testing in staging and dev sites

El Cajon, Ca, Us

Responsibilities-Designed manufacturing process from the initial quote, through validation and production formedical device components under a ISO 9000, and ISO 13485 settingAchievements-Managed laser part production and implemented cost saving design changes-Supported manufacturing team and designed fixtures to improve quality and repeatability of various medical production parts

Responsibilities-Taught mathematics and physics at a high-performing bilingual private schoolAchievements-Spread the love of math-Added a more practical application of principles taught based on my engineering background-Handled an array of different classes to relieve scheduling bottlenecks

Us

Responsibilities-Aid time-sensitive engineering and manufacturing effortsAchievements-Designed mechanical components for R&D department for new rocket powered UAV-Designed composite part tooling for UAV’s-Performance tested engine components and nose cone crush strength

Responsibilities-Lead manufacturing team-Support product development Achievements-Decreased the time to get the Endura Flap pet doors to market by ironing out the manufacturing challenges-Developed an enhanced piece rate system to improve manufacturing efficiency