• Crafting brand concepts and visual identities that align with clients' visions, incorporating elements like hand lettering, calligraphy, icon design, and illustration.• Developing personalized content and editorial designs to enhance brand presence across digital and print media.• Combining traditional craftsmanship with modern design to deliver timeless visual solutions.• Providing specialized consultancy and art direction for strategic visual planning.• Offering comprehensive services from brand identity development to content creation, ensuring cohesive and impactful communication.• Collaborating with clients across various sectors, including ICBAS-UP, Knight Agency, Soundscapes, Aura Sonora, Oliveira Moreira Soluções, and more.Fields of Expertise:★ Visual Communication★ Brand & Visual Identity★ Visual Storytelling★ Typography & Calligraphy★ Icon & Illustration★ Digital & Print Design★ Art Direction & Consulting★ Advertising & Digital Marketing ★ Social Media & Content Creation

• Designing instructional materials and visual content for educational platforms, enhancing e-learning experiences in collaboration with institutions such as ASU Prep Digital and The Digital School from Dubai.• Working with multidisciplinary teams to develop comprehensive visual communication assets for North American brands, including Coca-Cola Consolidated, Kessler Mansion, MetroNational, and USTA.• Delivering a full spectrum of design services, including logo creation, iconography, and custom illustrations, to enhance brand communication.

• Led and managed the design department, ensuring consistent quality and innovation across all projects.• Enhanced product photography by upgrading studio equipment, leading to improved visual presentations.• Developed impactful ads for industry magazines, boosting sales significantly.• Improved digital marketing performance through effective Google Ads campaigns and SEO strategies.• Designed a new visual identity system for high-traffic email campaigns, reducing production time and improving brand consistency.• Created a unified branding system for Lumit’s packaging, ensuring a cohesive and professional appearance.

• Unpaid curricular internship during the final semester of my Bachelor's Degree in Communication Design, involving approximately 500 hours of "in-office" training. Achieved a final grade of 17 out of 20.• First experience collaborating with creative teams led by creative direction.• Created, developed, and applied visual identities and illustrations for companies and political events.• Developed website and newsletter prototypes for platforms like WordPress, using pre-selected templates.

• First long-term experience providing in-site graphic design services, developed and improved company graphic materials, including catalogs, packaging, and stationery.• Converted raster images like logos, icons, and labels into vector format.• Gained initial experience in product photography.

• Prepared graphic design materials for large-run offset printing, using industry-standard tools such as QuarkXPress, Macromedia Freehand, Illustrator, and InDesign.• Gained expertise in operating a Computer To Plate (CTP) machine and its software, Fuji Celebrant Suite.• Implemented organizational strategies for CTP plates, systematically removing them from the stacker and placing them in reused packaging. This strategy reduced production time and costs, minimized raw material waste, and improved the quality of offset printing plates by 40%.

• During the final month of my Vocational Secondary Education in Communication Design degree, completed a 64-hour on-the-job apprenticeship and received a final grade of 20 out of 20.• Gained comprehensive experience in project development and production, including conceptualizing and designing a poster for offset printing, managing color separation and photolith production (CMYK), and operating a Helderberg one-head offset large-run printer.• Acquired post-production skills, such as cutting and packaging final products, ensuring quality from start to finish.