Nicole Berry Email & Phone Number

Houston, Tx, Us

- Plan and execute internal and external company events, ensuring smooth operations and alignment with company objectives to enhance employee engagement and brand visibility.- Partner with sales teams to design and deliver tailored marketing solutions, addressing specific promotional and branding needs to support revenue growth and customer acquisition.- Manage the planning, design, and execution of trade show booths, including layout, logistics, and post-event follow-up, to maximize brand exposure and generate high-quality leads.- Work closely with the marketing team to develop and implement experiential campaigns aligned with overarching brand strategies, ensuring consistency across all marketing channels.- Enhance brand representation by creating engaging, customer-centric experiences at events, incorporating attendee feedback to refine future initiatives.- Drive business growth by identifying new event opportunities, expanding the company's presence in key markets, and strengthening partnerships through strategic marketing activities.- Collaborate with cross-functional teams to produce impactful advertising content for event promotions, including digital campaigns, social media outreach, and promotional materials.

Houston, Texas Area

Previous Roles: Marketing Specialist (06/2021 – 08/2022) | Marketing Assistant (06/2019 – 05/2021)In this position, I spearheaded the development and execution of comprehensive marketing strategies, meticulously monitoring ad utilization and ROI to ensure optimal spending effectiveness. I played a pivotal role in creating reports for analysis by marketing managers, providing valuable insights into campaign performance and areas for improvement.Conducting thorough market research and analysis was another cornerstone of my responsibilities. I identified content gaps, opportunities, and emerging trends, leveraging these insights to optimize our content strategy and drive engagement across various formats, including blog posts, videos, and infographics.Furthermore, I took proactive measures to enhance the website performance and engagement by addressing issues such as broken links and unavailable information. Leveraging tools like Google Analytics, I monitored website traffic and engagement metrics, implementing data-driven solutions to boost traction and user experience.Developing internal documentation and standard operating procedures (SOPs) were essential to maintaining brand consistency and alignment with company values and objectives. I ensured that content guidelines, standards, and procedures were standardized across the organization, facilitating seamless collaboration and execution.Selected Accomplishments:-Forged strategic partnerships with industry influencers and brands, both locally and nationally, to expand reach and enhance marketing efforts -Led multi-channel campaign planning and execution, ensuring consistency across various marketing channels and leveraging user data for targeted advertising strategies -Supervised SEO vendors and other marketing service providers, reviewing reports for accuracy and monitoring progress.

Houston, Texas, United States

In this position, I developed and implemented targeted business-to-business marketing strategies aimed at specific industries and niche markets to promote our products and services. This included actively participating in industry trade shows like the International Builders Show in Las Vegas (IBS).In my role, I crafted tailored marketing collateral and presentations designed to resonate with various partner businesses, builders, architects, and niche markets. These materials emphasized the unique value propositions of our products and showcased their practical applications in each sector.Furthermore, I took charge of managing the entire process for trade show exhibitions and events, such as IBS. This involved overseeing booth design, logistics, and post-event follow-up activities to ensure maximum brand exposure and lead generation opportunities.Selected Accomplishments:-Conducted research on advertising methods and identified new opportunities to expand market reach and engagement, adapting strategies to target various business sectors and niche markets effectively.-Increased organic, paid, and direct traffic and improved user engagement by utilizing analytics to refine SEO strategies, optimize website visibility, and drive targeted traffic to the website.-Enhanced brand visibility and drove customer engagement to produce advertising content for multiple channels, including promotional emails, social media platforms, and digital campaigns.Key Skills: Lead Generation | Conversion Optimization | Brand Management| Campaign Management | Audience Targeting | Customer relationship management (CRM) | Trend analysis

• Designed diverse print materials, including flyers and logos.• Initiated vendor bids, purchase orders, and customer quotes.• Produced creative print media and impactful presentations.• Cultivated customer relationships for high-quality finished products.• Handled multiple priorities and competing tasks effectively.• Supervised and mentored print center staff.• Operated and maintained printing equipment.• Organized and managed Print Production inventory.• Maintained detailed work records.

Bachelor'S Degree, Graphic Communications

General Studies