Marketing Director, Creative
Phoenix, Az - Biltmore Corporate Center
Develop strategy and execution of all marketing, and creative direction for NB|AZ advertising and corporate communications, overseeing a multi-million dollar budget and 10-member team. Direct brand management, corporate positioning, public and media relations, product launches, advertising, sales and direct marketing campaigns, events, contests, content marketing, vendor selection and relationships, sales and marketing collateral.• Managed a diverse team in a deadline driven environment by identifying and streamlining processes and cross-functional teams that maximize individual strengths, resulting in better time management, communication and team work.• Designed award-winning creative and result-oriented strategies to meet corporate objectives.• Developed concept and launched corporate communication Elevate AZ Magazine, a print publication with distribution of 25,000 copies. Later analyzed and redesigned magazine format to reduce printing costs by 45%.• Launched Arizona Business Today, a content marketing tactic that showcases the success of clients and their testimonials through the utilization of print (Arizona Republic), television (NBC, Channel 12) and interactive (AZCentral.com) communications channels.