Nicole Recker Crim Email & Phone Number

United States

Texas, United States

Lead more than 150 active partnerships throughout the central US region as well as a team of expert Partner Success Managers with the goal of supporting our partners as they innovate and optimize public transit through Via's TransitTech platform and operations. Actively build and sustain trusted relationships with partners, and provide strategic guidance.

Responsible for the strategy and oversight of the agency’s bus and Mobility as a Service (MaaS) operations, marketing, communications, media relations, community outreach, office facilities, and administration. Developed service delivery models and the strategic communications campaigns to support agency-wide services. Provided innovative strategies.

Lewisville, Texas

Developed and implemented strategic plans and budgetary requirements for the agency's marketing, communications, social media, community relations, customer service, and public participation divisions. Directed brand campaigns, key messaging and community involvement. Managed marketing and communications efforts for new targeted services within the.

dallas/fort Worth Area

Developed strategic marketing plans, business plans and budgets for Greyhound US, Greyhound Canada, Greyhound Express (US & CA), Greyhound Connect, Greyhound Lucky Streak, Greyhound Package Express (US & CA), BoltBus and YO! Bus. Managed all brand management, program execution, campaign development and implementation, creative approval, digital marketing.

Developed and executed core service line marketing and PR campaigns. Managed brand standards, campaign development, digital marketing initiatives, and community engagement. Lead Greyhound's brand redesign, including the fleet's interior and livery design.

Managed and implemented a re-branding campaign for the City. Responsible for all creative development, implementation and activities to support the re-branding efforts. Developed and managed marketing/brand campaigns, advertisement placements, advertisement creative, website development, and collateral. Planned events as necessary to support above.

Worked with various Dallas/Fort Worth businesses to increase their marketing and communications strategies and build brand awareness. Created and managed marketing and communication plans, developed budgets, wrote articles and press releases, coordinated various types of events, fostered vendor relationships, facilitated brainstorming meetings, and managed.

Managed marketing needs for more than 40 hospital service lines; including development of marketing plans, strategic plans and annual budgets. Created and managed all marketing materials. Managed internal/external communication and all logo usage. Developed and planned all hospital events. Created new and revamped dated departmental brochures. Developed.

Wrote press releases and faculty biographies for departmental, University and national award nominations. Coordinated events, prepared university memos, edited documents, created databases, and completed various office managerial duties. Managed a staff of eight student workers, including scheduling and training.

Ba, Journalism

Activities and Societies: Public Relations Student Society of America, Fish Camp, Chi Omega

Master'S Degree, Ma - Marketing