Nicole Recker Crim Email & Phone Number

United States

Texas, United States

Lead more than 150 active partnerships throughout the central US region as well as a team of expert Partner Success Managers with the goal of supporting our partners as they innovate and optimize public transit through Via's TransitTech platform and operations. Actively build and sustain trusted relationships with partners, and provide strategic guidance on operational, go-to-market, and product-related issues. Serve as a subject matter expert on Via products and capabilities. Provide data-driven and operationally savvy insight to ensure service efficiency and success. Coordinate partner renewals and identify strategic opportunities for growth. Develop and implement regional growth strategies including renewal, growth and upsell opportunities for a $130M+ book of business. Support the region's Partner Success team with dynamic strategies to meet and exceed revenue targets. Work cross-functionally with a variety of teams including marketing, finance, legal, product, policy, launch, and operations to maximize growth and retention of partners.In this role, I have proudly supported more than 40 new service launches, driven more than $30M in revenue growth, and built a team of Partner Success experts who are making a positive difference in the communities we serve.

Responsible for the strategy and oversight of the agency’s bus and Mobility as a Service (MaaS) operations, marketing, communications, media relations, community outreach, office facilities, and administration. Developed service delivery models and the strategic communications campaigns to support agency-wide services. Provided innovative strategies, growth opportunities and comprehensive programs that will benefit the communities within Denton County. Led DCTA’s partnerships with UNT, NCTC, the City of Frisco, the McKinney Urban Transit District, and the agency’s Lyft programs that can be seen throughout Denton County. Active as a member of the United Way’s Denton County Homelessness Team, a member of the Discover Denton Advisory Board and the Denton Salvation Army’s Advisory Council, and a routine speaker at the City of Denton’s Mobility Committee meetings.

Lewisville, Texas

Developed and implemented strategic plans and budgetary requirements for the agency's marketing, communications, social media, community relations, customer service, and public participation divisions. Directed brand campaigns, key messaging and community involvement. Managed marketing and communications efforts for new targeted services within the long-range service plan. Acted as the agency's official spokeswoman and community representative. Led cross-functional teams. Managed and sustained relationships with creative agencies, vendors, community organizations, and other business agencies. Served on boards and committees within the service area to represent the agency as a whole. Managed and defined roles for the Senior Public Information Coordinator, Senior Marketing Specialist, Senior Communications Specialist, Social Media Intern, Marketing Intern, two administrative assistants, and additional positions as seen fit.

Dallas/Fort Worth Area

Developed strategic marketing plans, business plans and budgets for Greyhound US, Greyhound Canada, Greyhound Express (US & CA), Greyhound Connect, Greyhound Lucky Streak, Greyhound Package Express (US & CA), BoltBus and YO! Bus. Managed all brand management, program execution, campaign development and implementation, creative approval, digital marketing initiatives, guerrilla marketing, and event planning. Coordinated and managed cross-promotional partnerships and sponsorships. Assisted with entertainment marketing and brand integration.Managed the development of new targeted services. Lead cross-functional teams. Managed and sustained relationships with creative agencies, pool partners, vendors, and other business entities. Managed and defined a role for the Senior Graphic Designer, Marketing Specialist, Marketing Coordinator, seasonal Marketing Intern, and additional positions as seen fit.

Developed and executed core service line marketing and PR campaigns. Managed brand standards, campaign development, digital marketing initiatives, and community engagement. Lead Greyhound's brand redesign, including the fleet's interior and livery design.

Managed and implemented a re-branding campaign for the City. Responsible for all creative development, implementation and activities to support the re-branding efforts. Developed and managed marketing/brand campaigns, advertisement placements, advertisement creative, website development, and collateral. Planned events as necessary to support above functions. Developed and managed City branding and special projects in correlation with the City’s revitalization efforts, operated as a design agency for City departments. Developed and executed marketing plans to increase awareness of the City. Managed brand identity, logo consistency, messaging, and all departmental marketing programs and projects.Devised and managed proactive and reactive media relations, key messaging, crisis communications, and media education of City employees. Acted as the spokesperson for the organization.Managed and defined a role for a Marketing Assistant.

Worked with various Dallas/Fort Worth businesses to increase their marketing and communications strategies and build brand awareness. Created and managed marketing and communication plans, developed budgets, wrote articles and press releases, coordinated various types of events, fostered vendor relationships, facilitated brainstorming meetings, and managed any other needs directed by an organization. Trained clients how to implement marketing and communications plans. Acted as a guest speaker for area events and conferences.Clients included, but not limited to, the Northeast Tarrant Chamber of Commerce, the HEB Chamber of Commerce, Millionaire Blueprints (national Time Warner magazine), Harris Methodist Fort Worth Hospital, and Ridgmar Mall (Fort Worth, TX).

Managed marketing needs for more than 40 hospital service lines; including development of marketing plans, strategic plans and annual budgets. Created and managed all marketing materials. Managed internal/external communication and all logo usage. Developed and planned all hospital events. Created new and revamped dated departmental brochures. Developed and authored the employee newsletter and entity portion of the system newsletter. Created, developed and managed new physician marketing. Managed and staffed marketing photo and video shoots. Coordinated ordering and distribution of promotional materials. Wrote and maintained all website copy. Coordinated chamber of commerce relations. Managed community sponsorships. Represented the hospital on various community committees and in professional organizations. Continued ongoing proactive and reactive media relations. Acted as the spokesperson for the organization. Managed vendor relations. Maintained invoice payment and managed accounting system.

Wrote press releases and faculty biographies for departmental, University and national award nominations. Coordinated events, prepared university memos, edited documents, created databases, and completed various office managerial duties. Managed a staff of eight student workers, including scheduling and training.

Ba, Journalism

Activities and Societies: Public Relations Student Society of America, Fish Camp, Chi Omega

Master'S Degree, Ma - Marketing