Nicole Reitz Email & Phone Number

Boston, MA, US

• Engaged clients in food, education, and medical device industries from consulting project proposal through delivery.
• Led product development workshops to identify personas and related opportunities, define offerings, and assess market fit.
• Advised clients on external data monetization strategy, including assessment of product offerings, delivery methods, pricing, and risk considerations.
• Developed and socialized enterprise-wide data management and analytics strategy for technology leaders.
• Defined operating model for newly established BI and Analytics units, including team structure, use case discovery, project prioritization, content management, Agile delivery workflow, and technology implementation.
• Analyzed product data and defined performance metrics to identify sources of connection failures for medical device client.

Hiked 2,194.3 miles from Georgia to Maine. The adventure of a lifetime!

Boston, MA, US

• Managed a team of analysts focused on marketing, sales, admissions, and enrollment (retention/churn) research.
• Directly supported executives, leadership, and operational teams responsible for a portfolio of graduate and professional programs representing ~25,000 enrolled students and ~$400M in annual revenue.
• Oversaw the initial design and ongoing development of a comprehensive self-service Tableau reporting environment serving more than 400 users across the University and Office of the Chancellor.
• Led the University's annual enrollment planning process, collaborating with leadership from nine colleges and seven global campuses to set short- and long-term headcount targets in support of University-wide revenue.
• Developed models for predicting outcomes across the student lifecycle. Examples include marketing attribution, admissions and yield forecasts, enrollment and retention forecasts, revenue modeling, and Covid-19.
• Built, maintained, and automated ETL for standard reporting data sets from disparate sources (e.g., Salesforce, Banner Student ODS) using SQL, Alteryx, and Tableau Server.

Cambridge, MA, US

• Executed annual program of online and offline global consumer research including 153,500 Benchmark and recontact survey completes in 20+ countries across North America, Latin America, Europe, and Asia Pacific regions.
• Managed vendor relationships through all phases of research process: pricing, study design, survey programming, translation, testing, fieldwork, and data cleaning.
• Designed and optimized questionnaires, balancing innovative content with trendable results, global consistency with localization, and input from multiple stakeholders.
• Maintained survey methodology and weighting targets based on appropriate regional metrics
• Cleaned SPSS data files to ensure quality analysis, including large-scale data merges and creation of custom variables and segmentations.
• Developed and implemented data standards for Forrester's global Customer Experience Index (CX Index) surveys, aligning questionnaires and datasets globally for custom software integration.

Cambridge, MA, US

• Managed relationships with 20+ media and telecom clients with annual bookings over $760,000.
• Analyzed global survey data to identify technology adoption trends and inform strategic decisions.
• Proactively engaged and educated clients on product offerings.
• Served as liaison to technology team in development of custom Data Explorer on-demand tool.

Boston, MA, US

• Used enrollment data to research, develop, and implement recruitment strategy in line with University budget, goals, and priorities for select markets.
• Increased freshman applications and enrollment from recruitment territory by 41% and 46%.
• Planned and executed recruitment travel and events.
• Evaluated applications for freshman and transfer admission.

Boston, MA, US

• Counseled diverse student populations through application and admission process.
• Conducted daily group information sessions for visiting students, parents, and guidance counselors.
• Recruited, selected, trained, and supervised 80+ student volunteers in class hosting and tour guide programs.

Master Of Science - Ms, Data Science

Ba, Mathematics, Spanish

Certificate, Data Science

Certificate, Data Analytics

200-Hour Yoga Teacher Certification