• Engaged clients in food, education, and medical device industries from consulting project proposal through delivery.• Led product development workshops to identify personas and related opportunities, define offerings, and assess market fit.• Advised clients on external data monetization strategy, including assessment of product offerings, delivery methods, pricing, and risk considerations.• Developed and socialized enterprise-wide data management and analytics strategy for technology leaders.• Defined operating model for newly established BI and Analytics units, including team structure, use case discovery, project prioritization, content management, Agile delivery workflow, and technology implementation.• Analyzed product data and defined performance metrics to identify sources of connection failures for medical device client.

Hiked 2,194.3 miles from Georgia to Maine. The adventure of a lifetime!

• Managed a team of analysts focused on marketing, sales, admissions, and enrollment (retention/churn) research.• Directly supported executives, leadership, and operational teams responsible for a portfolio of graduate and professional programs representing ~25,000 enrolled students and ~$400M in annual revenue.• Oversaw the initial design and ongoing development of a comprehensive self-service Tableau reporting environment serving more than 400 users across the University and Office of the Chancellor. • Led the University's annual enrollment planning process, collaborating with leadership from nine colleges and seven global campuses to set short- and long-term headcount targets in support of University-wide revenue goals.• Developed models for predicting outcomes across the student lifecycle. Examples include marketing attribution, admissions and yield forecasts, enrollment and retention forecasts, revenue modeling, and Covid-19 initiatives.• Built, maintained, and automated ETL for standard reporting data sets from disparate sources (e.g., Salesforce, Banner Student ODS) using SQL, Alteryx, and Tableau Server.• Worked with multiple stakeholders and IT teams to articulate data definitions, reconcile discrepancies, and ensure efficient flow of information across marketing, sales, admissions, and student information systems. • Served on committees to inform University-wide technology purchases (Tableau, Tableau Prep, Alteryx).• Organized Tableau training series emphasizing business concepts, key metrics, and dashboard navigation for internal clients. Built analytics capacity and promoted data literacy through staff training, skills development, and user group presentations.

• Executed annual program of online and offline global consumer research including 153,500 Benchmark and recontact survey completes in 20+ countries across North America, Latin America, Europe, and Asia Pacific regions.• Managed vendor relationships through all phases of research process: pricing, study design, survey programming, translation, testing, fieldwork, and data cleaning.• Designed and optimized questionnaires, balancing innovative content with trendable results, global consistency with localization, and input from multiple stakeholders.• Maintained survey methodology and weighting targets based on appropriate regional metrics• Cleaned SPSS data files to ensure quality analysis, including large-scale data merges and creation of custom variables and segmentations.• Developed and implemented data standards for Forrester's global Customer Experience Index (CX Index) surveys, aligning questionnaires and datasets globally for custom software integration.• Streamlined four regional Benchmark surveys into a single global project, resulting in ongoing efficiencies in both project management and data analysis.• Oversaw three-tiered system of recontact surveys, creating deeper insights into consumer behavior. • Advised internal teams on best practices for working with data and nuances of global methodology.

• Managed relationships with 20+ media and telecom clients with annual bookings over $760,000.• Analyzed global survey data to identify technology adoption trends and inform strategic decisions.• Proactively engaged and educated clients on product offerings.• Served as liaison to technology team in development of custom Data Explorer on-demand tool.

• Used enrollment data to research, develop, and implement recruitment strategy in line with University budget, goals, and priorities for select markets.• Increased freshman applications and enrollment from recruitment territory by 41% and 46%.• Planned and executed recruitment travel and events. • Evaluated applications for freshman and transfer admission.

• Counseled diverse student populations through application and admission process. • Conducted daily group information sessions for visiting students, parents, and guidance counselors.• Recruited, selected, trained, and supervised 80+ student volunteers in class hosting and tour guide programs.