Craft & Logic is an AGILE development company specializing in business intelligence and strategic thinking. Our clients are from a wide array of industries, sizes, and needs. Since Craft & Logic was founded, we've uncovered $250million USD in recurring revenue opportunities for our clients, drove conversion costs down 40% on average, while increasing customer retention and efficacy of new customer acquisitions. Through various consumer psychology methodologies, the identification of bottlenecked operational procedures, user experience friction points, user interface counter-intuitiveness, and gaps in service and product offerings - Craft & Logics clients have excelled year over year.Our team specializes in data analytics, business optimization, web and native mobile application development, custom MVC frameworks, REST API development, WordPress customizations, eCommerce solutions, digital marketing campaign optimization, funnel and landing page improvement, and much, much more.

Channel partnership with Craft & Logic, Inc. RENNGA is an international innovation lab focused on the advancement of digital experiences, investments, architectures, and software solutions for large-scale corporations.Role - Lead a team of software engineers to architect, develop, test, and deploy a fully scalable web-based software platform for Idemitsu Kosan, in Tokyo Japan for both mobile and desktop clients. Project components include: design of a gamification-centric loyalty program - define and deploy user engagement data collection and display interfaces - creation of globalized data handling operational procedures, privacy policies, terms of use, and end use license agreements - education program creation to train internal employees - oversight of IT infrastructure, IT security, penetration testing, and application security - branding, product design, product strategy, and user interface design - and market/consumer analysis to reflect directly into user experience architecture that best addresses the Japanese market.

CSQ Holdings was a data analytics company with a focus on the blockchain space. We specialized in consumer sentiment and predictive analytics. The team developed SynQ (https://synq.tech), a social network that was built to help consumers in the space connect with like-minded individuals, share insights, and earn cryptocurrency from their peers.Responsibilities: Algorithm architecture, behavioral analysis, data science, trading strategy, AGILE project management, product development, UI and UX design, application and systems architecture, systems administration, network security, database architecture, front-end development, application debugging, team management, accounting/internal budget, business development, sentiment forecasting, and online marketing campaign management.

Design, develop and maintain web operations at TechZulu, Inc - http://techzulu.com. Provide branding, technical strategy, infrastructure, and architecture logistics for online streaming presentations.

Founded Digithrive, Inc as a developer/designer with partner Phelan Riessen in 2009. Digithrive, Inc grew to a team of 10 under the command of the 2013 appointed CEO, Jason Weddington. After building numerous applications on the web and mobile platforms, Digithrive disbanded and ceased operations to relaunch and rebrand under the leadership of Enrique Gutierrez with Craft & Logic, Inc - a Business Intelligence and Development Firm based in Los Angeles, CA.

Product optimization, with a focus on user flows within purchase and registration funnels. Competitive analysis for SEO, general SEO keywording and architecture, and strategy.

Created, designed and managed strategies revolving around increasing the revenue of Mahalo.com and various Q&A websites owned by Mahalo.com, Inc. Strategies increased AdSense revenues 14x in nine months. Additional Tasks included building relationships with Google AdSense, strategic content prioritization for subjects of strong monetary and traffic interest, minor SEO (select verbiage and mark-up), as well as team optimization in written content and video production.

Designed, developed, maintained and managed 42 community-centric neighborhood websites with the focus of lead generation, information and community communications.Created training processes, communication channels, and standard operating procedures for the company to use during online marketing campaigns. Worked with various outside agencies, across the United States, to unify efforts for land development projects.

Developed, managed and maintained a series of desktop applications leveraging LDAP, SQL, Exchange and third party software to automate processes, including: altering user permissions, creating network objects (groups, users, computers), pushing group policy, installing/repairing/uninstalling applications to network nodes, network node scraping for large software deploy status', and remote hard drive access.

Managed the Windows NT servers, performing routine maintenance and new installs. Aided in the network migration from legacy operating systems (Win98/ME/NT) to Server and Workstation 2000.