Nick Rend Email & Phone Number

Charlotte, Nc, Us

Daytona Beach, Florida, Us

Daytona Beach, Florida, Us

Credits:• NASCAR x Real Racing 3 (2023)• NASCAR x Hutch Mobile Game (in dev)• NASCAR Arcade Rush - Executive Producer• Meta’s Horizon World, XStadium (2023)• NASCAR x Rocket League (Season 3)• NASCAR Speed Hub on Roblox • NASCAR x Jailbreak on Roblox (Collab, 2023)• NASCAR x Gen.G (Collab)• eNASCAR College iRacing Series (Season 2)• NASCAR x Real Racing (2023)• eNASCAR Coca-Cola iRacing Series (Season 14)• NASCAR’s Twitch Channel (Launch)• Meta’s Horizon World, XStadium (2022)• NASCAR x Rocket League (Season 2)• eNASCAR Coca-Cola iRacing Series (Season 13)• NASCAR x Real Racing 3 (2022)• eNASCAR College iRacing Series (Season 1)• NASCAR x FaZe Clan (Collab)• NASCAR x Hoonigan (Collab)• NASCAR x Zed Run• eNASCAR Coca-Cola iRacing Series (Season 12)• NASCAR x Jailbreak on Roblox (Collab, 2021)• NASCAR x Real Racing 3 (2021)• NASCAR x F1 Rocket League• NASCAR Official Discord Server (Launch)Speaking Engagements:• SEG3 – Keynote Speaker – London (2023)• NASCAR Tech Summit – Keynote Speaker – Daytona Beach (2023)• NASCAR Fuel for Business – Moderator – San Francisco (2023)• Web3 Summit – Keynote Speaker – London (2022)• Roblox Developers Conference – Sports League Panelist – San Francisco (2022)• Metaverse Expert Panelist – SBJ’s Brand Innovation Summit – Chicago (2022)• Advisory Board Panelist (NFTs) – NBC Comcast Boomtown Accelerators – Virtual (2022)• Association of National Advertisers Brands in the Metaverse – Keynote Speaker – Virtual (2022)• NASCAR Fuel for Business – Keynote Speaker/Panelist – Virtual (2021)

Provide strategy development, market research, product development, marketing guidance, and networking assistance from early and mid-stage startups, to global sports organizations and tech companies.

Amsterdam, North Holland, Nl

Dual-role included expanding institutional knowledge of the sports, media, and licensing businesses to fuel the global data analytics scale-up while contributing to the development and leadership of a sports-intelligence start-up led by sister co. Sports Business Journal in Charlotte, NC.• Leveraged sports league pedigree to assist with various consulting projects with top sports leagues and global brands. • Typical projects for major North American sports leagues included analysis to support large investment decisions, strategy development, and business development.• Restructured, expanded, and improved current data product to service new use cases and maximize commercialization opportunities of market intelligence solutions.• Devised staffing strategy and led recruiting efforts to place key management team hires on time and within budget.I enjoyed my time with Newzoo and highly recommend it as a place of employment.

Daytona Beach, Florida, Us

Leverage emerging technologies to attain strategic growth and fan development objectives. Kickstart esports initiatives with the development and launch of new brand identity, eNASCAR. Oversee and maintain strategic alliances with top-tier partners. • Launched unique youth-focused driver-development initiatives.• Doubled engagement KPIs with ages 13-16 from 46 different states and 16 different countries by developing esports to recruit and develop young aspiring race car drivers. • Championed NASCAR’s international expansion efforts with new gaming-first strategy by leveraging popular racing games to hyper-target casual consumers.Credits:• eNASCAR Peak Antifreeze iRacing Series (Season 9)• eNASCAR Ignite Series (Youth Racing Series)• Real Racing 3, Electronic Arts• NASCAR Heat Mobile• NASCAR Heat 3, 704 Games• NASCAR Heat 2 2018 DLC, 704 Games• NASCAR Rush (mobile), 704 Games• Monster Energy Supercross (Daytona International Speedway), Milestone

Daytona Beach, Florida, Us

Develop and lead strategic product initiatives to strengthen the bond between the sport and the fan base. Increase value and drive engagement through world class partners and best-in-class products.• Fostered alliances with agencies, licensees, studios, and official partners to locate creative and efficient ways to build, initiate, and assess new product plans that drives sales, engages customers, and maximizes brand recognition. • Solidified stakeholder alignment amidst intricate industry licensing structure as Chair of Industry Interactive Entertainment Committee. • Forged industry social media marketing strategy to push key products and earn global participation of 40M+ users and 5M+ new mobile game installs (highest level of unique player participation in game history). • Delivered new accounts for financial services partners by devising effective demand creation and digital marketing strategies. • Augmented profits and brand position through partnerships with Microsoft, Sony, Electronic Arts, and iRacing.Credits:• Forza 7, Microsoft• Real Racing 3, Electronic Arts• NASCAR Peak Antifreeze iRacing Series (Season 8)• Project Cars 2, Slightly Mad Studios• Daytona Championship USA (arcade), Sega• NASCAR Heat Mobile, 704 Games• NASCAR Heat 2, 704 Games

Daytona Beach, Florida, Us

Led licensing Account Management team for Digital, Traditional, Agency, International, Licensed-Ventures, Licensed-Premiums, Financial products, and Publishing segments. Oversaw 30+ console, mobile, social, and PC video game product launches during term. • Increased rights fees by pioneering category-specific RFP process, enabling multi-year commitments and ensuring long-term growth.• Attained significant CAGR in royalties during term by guiding assortment planning process for retail partners. • Formulated content creation strategy in which to promote licensed products throughout social media channels contributing to increased awareness, engagement and sales.• Developed new relationships with Electronic Arts (EA), Sony, Microsoft, 704 Games, Paramount, Activision, Deep Silver, and iRacing to capture significant royalties.Credits:• Forza 6, NASCAR Expansion, Microsoft• Gran Turismo, Sony PlayStation• Real Racing 3 (mobile), Electronic Arts• NASCAR iRacing Series (Seasons 2-7)• NASCAR Unleashed, Activision• NASCAR The Game: 2011, Activision• NASCAR The Game: Inside Line, Activision• NASCAR The Game 2013, Activision• NASCAR 2014, Deep Silver• NASCAR 2015, Deep Silver• NASCAR 2015 Victory Edition, DMI• NASCAR Redline (mobile), DMI• NASCAR Manager (mobile), DMI• NASCAR Heat Evolution, 704 Games• NASCAR Racing (arcade), Global VR• Daytona USA, Sega• Days of Thunder: NASCAR Edition, Paramount Games• Project Cars, Slightly Mad Studios• Daytona Rush (mobile), Invictus• Car Town Streets: Daytona Challenge, Cie Games

Daytona Beach, Florida, Us

Led team of account executives with responsibility for more than 150 licensees. • Revolutionized new licensing model that produced efficiencies, pulled in new partners, and achieved revenue targets. • Generated significant increases in royalties by restructuring interactive licensed product segment. • Introduced NASCAR's first sanctioned Esport initiative (competitive gaming) to engage and grow audience and develop future stars. • Secured long-term partnerships with Sony, Gillette, and renewed major Kellogg’s licensing partnership.Credits:• NASCAR '08, EA Sports• NASCAR '09, EA Sports• NASCAR '09 Mobile, EA Sports• NASCAR Kart Racing, Electronic Arts• NASCAR iRacing Series (Season 1)• Gran Turismo 5, Sony PlayStation

Daytona Beach, Florida, Us

Directed licensing activities for 60+ partners across consumer packaged goods, consumer electronics, hard-goods, and video games segments. • Achieved double-digit CAGR royalty revenue growth and developed significant new business. • Provisioned total expense savings of ~$40K by trailblazing NASCAR’s participation in global licensing industry’s annual premier trade event, Licensing Expo. • Partnered with DuPont during creation of anti-counterfeit enforcement program as well as developed and led marketing activation to drive consumer awareness.Credits:• NASCAR '05, EA Sports• NASCAR '06, EA Sports• NASCAR '07, EA Sports

Us

Orchestrated merchandising activities across five operating divisions and 400 stores with annual sales of $120M.

Us

Successfully completed industry renowned three-year Merchant Executive Apprentice program. Comprehensive program required completion of 18-mo. term as Assistant Buyer I, 6-mo. term as an Area Sales Manager, and 12-mo. term as Assistant Buyer II.• Increased buying responsibility from $4M to $34M in three years.• Executed merchandising initiatives for 11 departments within 80 stores.• Led team of 18 associates to highest levels of customer service in store history - zero associate turnover.