Nicholas Rezabek

Nicholas Rezabek Email and Phone Number

AVP, Creative Director - American Global Brands @ L'Oréal
New York, NY, US
Nicholas Rezabek's Location
New York City Metropolitan Area, United States, United States
Nicholas Rezabek's Contact Details

Nicholas Rezabek personal email

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About Nicholas Rezabek

I like to make things. Big things. Small things. Nerdy things. ✨Magical things✨. I'm a dangerously-curious, hands-on, tech-savvy creative, tailor-made for elevating brands and cultivating brand affinity by architecting holistic, customer-centric brand ecosystems via integrated marketing campaigns, building insight-driven products, creating wonder-inducing experiences, and crafting guest-enveloping brand stories. With over 19 years as a wonder-centric idea machine, I have engineered my career to leave no creative stone unturned, bringing to life exceptional work with esteemed brands such as Target, IBM, Arc'teryx, Canon, Ford, GE, Citibank, Microsoft, and Levi's, resulting in 70+ awards for outstanding creative that always plays at the intersection of culture, design, innovation, and technology.As a thoroughbred systems thinker and proactive player-coach, I constantly bounce between BIG picture and pixel perfect — believing every brief holds the potential for the extraordinary and a new opportunity to foster brand love affairs. I pride myself on blending an unfathomable imagination, a thrill of wonder, the joy of making, exceptional craft, and a giant heart to every challenge that comes across my plate — uniformly applying prodigious expertise in Strategy, Design, Branding, Digital, Innovation, Experiential, UX, Film, Emerging Technologies, Advertising, Marketing, and Gaming* to build extraordinary worlds for guests and clients to engage with and immerse themselves in. * Yes, I do it all, and I love it! ☺️

Nicholas Rezabek's Current Company Details
L'Oréal

L'Oréal

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AVP, Creative Director - American Global Brands
New York, NY, US
Website:
loreal.com
Employees:
88577
Nicholas Rezabek Work Experience Details
  • L'Oréal
    Avp, Creative Director - American Global Brands
    L'Oréal
    New York, Ny, Us
  • L'Oréal
    Avp, Creative Director - American Global Brands
    L'Oréal Jun 2024 - Present
    Paris, Fr
  • The Bubble Process
    Principal / Founder
    The Bubble Process Feb 2006 - Present
    Us
    I am a founding member of an award-winning, two-person illustration and design firm. A creative outlet of sorts, our after-hours D2C company specializes in hand-drawn, limited edition silk-screen concert posters for bands like Neil Young, My Morning Jacket, Yo La Tengo, The Pixies, Calexico, Vampire Weekend and many, many more.Over an 18 year period, our work has won multiple awards from AIGA and American Illustration, graced the pages of The New York Times, Communication Arts, Print, and IDN Magazines, has been shown in traveling museum exhibitions, and can found on the walls of the musically keen all across the globe.AWARDS:2018 - American Illustration 37 • [Winner] - Illustration Annual (x2)2013 - AIGA • [Winner] - Design • [Winner] - Design• [Winner] - Design2012 - Communication Arts • [Winner] - Advertising Annual2011 - ADDY Awards • [Best of Show] - Series Participant• [Gold] - Series Participant• [Silver] - Collateral Material - Poster• [Silver] - Elements of Advertising - Poster2007 - Print Magazine • [Winner] - Regional Design Annual
  • Publicis Media
    Svp, Creative Director - Design & Innovation / Ux / Xd / Xr / Web3
    Publicis Media May 2023 - Feb 2024
    London, England, Gb
    As a Creative and Strategic leader at PMCI / LionVault, I've been instrumental in driving transformative campaigns and pioneering initiatives across the realms of advertising, gaming, content, and entertainment. My expertise lies in leading end-to-end creative ideation and experiences on emerging platforms, including Web3, NFT loyalty tokens, Metaverse, Roblox, Fortnite, and immersive technologies like Augmented, Virtual, and Mixed reality.✨ STANDOUT ACHIEVEMENTS ✨➡️ Orchestrated a strategic shift into owned IP with the creation of Canon's upcoming travel show "Now Boarding: Argentina." The pilot episode featuring actress Lily Collins was produced in collaboration with 101 Studios, and shot entirely using Canon’s cinematic and professional equipment.➡️ Directed comprehensive B2B, and B2C marketing initiatives, QA processes for the Kokomo by Canon VR app while fostering brand affinity within the VR enthusiast through the successful launch of Canon’s inaugural Discord server.➡️ Pioneered a new business case for AMLOS collaborative technology in partnership Australia-based luggage company July, centered around next-gen, remote focus groups.➡️ Conceptualized and executed a remarkable 12,000 sq ft innovation showcase at CES 2024 - attracting over 1K+ daily participants, highlighting Canon Innovations: AMLOS, Free Viewpoint, Kokomo by Canon VR App, M-Real Mixed Reality prototypes, and next-gen 3D Imaging Technology. Heralded as a top 20 CES booth by Exhibitor Magazine. ➡️ Provided thought leadership with best-in-class design, innovation and technology perspectives for client and external facing industry trend reports.🏢 PRIMARY CLIENT AND PRODUCTS 🏢Canon USA+ AMLOS - Hybrid Collaboration Software+ Free Viewpoint System - Volumetric Capture+ Kokomo by Canon - Immersive VR Calling App+ Canon CES Experience
  • Two Things
    Head Of Design & Innovation
    Two Things Nov 2022 - Mar 2023
    New York, Ny, Us
    As the Head of Design & Innovation at Two Things, I played a pivotal role as a co-leader in steering strategic and creative initiatives, focusing on design, innovation and new business opportunities while spearheading projects for our flagship client, Arc’teryx. A player-coach in a true start-up environment, my efforts were dedicated to propelling company growth through our primary core of just “two things” — strategy + creative, holistically creating and ideating for clients at pivotal points of inflection across all mediums — physical, digital, environmental, experiential, VR/AR, Metaverse, Machine Learning, AI and beyond. ✨ STANDOUT ACHIEVEMENT ✨➡️ Built the strategic, creative, and innovation foundation for first global campaign for Arc’teryx — No Wasted Days — currently in 7 markets, earning 16.5M+ media impressions, culminating at the 2024 Paris Olympics.🏢 PRIMARY CLIENT 🏢Arc'teryx
  • Publicis
    Creative Director - Design & Innovation / Ux / Xd / Campaigns
    Publicis Jun 2018 - Nov 2022
    New York, New York, Us
    As a hands-on CD, my primary role was divided equally between Strategy, Creative, Design, Marketing, Campaign, ATL / BTL work streams and Digital, UX, XD, and Innovation efforts. I orchestrated exceptional creative endeavors across D2C, B2B, rewards, email, cause work, and fintech. I was honored to lead multiple creative and UX teams through strategy, ideation, design, development, and deployment phases, resulting in 30+ awards. ✨ STANDOUT ACHIEVEMENTS ✨➡️ Earned 6B+ media impressions, 75K+ sign-ups with the launch of 2 national Citi Custom Cash Card campaigns, featuring Dan Levy and Rashida Jones, across 10 films, OOH, and digital➡️ Launched the “Now that you see me” campaign, empowering 30K+ transgender and non-binary individuals to use their preferred name on their Citi cards without a legal name change. ➡️ Achieved 75% increase in awareness for Citi Entertainment's live concert offering with product conception, UX, and marketing for Citi’s first voice skill on Google and Alexa enabled devices.➡️ Partnered with Citi's ThankYou Rewards to implement user-centric personalization, machine learning, ADA, style guides, documentation, user journeys, and pain-point alleviation.➡️ Oversaw global brand identity alignment, brand guidelines, and 360° Advertising for Citigold.➡️ Organized innovation workshops, oversaw ADA compliancy, implemented best practices, and introduced new programs to increase team product proficiency and digital knowledge to better align with client and deliverable hand-offs. 🏢 PRIMARY CLIENT & PRODUCTS 🏢Citibank+ Citigold+ Citi Entertainment+ Citi Cards+ Citi Foundation+ ThankYou Rewards+ Citi Global Fraud Protection+ Citi Fintech+ Canvas by Citi✨ FEATURED AWARDS ✨2021 - Shorty • [Winner] - Best LGBTQ Community Engagement • [Winner] - Best Use of Branded Content • [Winner] - Best use of Short Form Video2021 - Muse • [Platinum] x4• [Gold] x22021 - Financial Communications Society• [Best of Show] x1• [Gold] x5
  • Collins:
    Creative Director
    Collins: Jul 2015 - Jun 2018
    New York, Ny, Us
    As a Creative Director at COLLINS, I led dynamic design initiatives for renowned brands, championing purposeful design thinking to craft seamless customer experiences across diverse mediums and touchpoints. ✨ STANDOUT ACHIEVEMENTS ✨➡️  Engineered the design, development and deployment of Target’s physical retail experience, in-store strategy, brand guidelines and scalable signage system — encompassing over 60K signage elements, across 1,800 Target stores.➡️  Established name, strategy and brand identity for 2 owned brands for Target — Joylab and A New Day.➡️  Defined the strategic vision for Ford’s Cities of Tomorrow — the operating system of the autonomous automobile era, showcased at the Detroit Red Wings Stadium for the North American International Auto Show (NAIAS).🏢 SELECT CLIENTS 🏢• Target• Microsoft• Ford• Nickelodeon• Foursquare• StaplesFEATURED:- 2017 - Working Not Working - Top 50 Companies Creatives Would Kill to Work For - 2017 - Forbes - Next Best Thing List
  • Ogilvy & Mather
    Associate Creative Director
    Ogilvy & Mather Dec 2013 - Jun 2015
    New York, Ny, Us
    As an CD at Ogilvy, I led innovative projects for IBM, covering UX, UI, IA, digital, and experiential domains, contributing to Watson ideation, Cloud Computing, brand platform development, and strategic marketing campaigns. Throughout my tenure, I collaborated with talented, cross-functional teams, earning 35+ awards for our groundbreaking work.✨ STANDOUT ACHIEVEMENTS ✨➡️ Generated 400+ hrs of music by turning US Open tennis data into music with James Murphy from LCD Soundsystem utilizing IBM Cloud. Resulting in 25+ awards, a bespoke remix album review by Pitchfork, and earning press accolades from Wired to Rolling Stone magazine. ➡️ Hijacked the Master's golf tournament with the "Made with IBM" campaign — a 64 story, "Smarter Planet" upgrade. ➡️ Launched historic Apple + IBM, iOS for Business partnership, supporting 100+ industry specific IBM business applications, with a scalable, digital ecosystem across the IBM and Apple web properties.➡️ Deployed a mobile, Twitter-based, pop-up, transit system for IBM at Mobile World Congress. 🏢 PRIMARY CLIENT & PRODUCTS 🏢IBM+ IBM Watson+ IBM Cloud+ Apple + IBM - iOS for Enterprise🏅 FEATURED AWARDS 🏅2015 - D&AD• [Graphite] - Digital Brand Expression • [Graphite] - Digital Design 2015 - Cannes• [Shortlist] - Corporate Image & Communication • [Shortlist] - Digital Design: Website 2015 - Webby • [Honoree] - Best Use of Animation (x2) • [Honoree] - Best Visual Design Aesthetic (x2) • [Honoree] - Best Use of Data Driven Media • [Honoree] - Best Visual Design, Function • [Honoree] - Best Use of Data Driven Media • [Honoree] - Business Products & Services • [Nominee] - Social and Content Marketing | Sports • [Nominee] - Mobile Sites & Apps | Sports • [Nominee] - Technical Achievement 2015 - The One Club• [Silver] - Sound Design • [Bronze] - Motion Graphics2014 - The FWA - Site of the Day
  • Sapientnitro
    Senior Art Director
    Sapientnitro Apr 2013 - Dec 2013
    Boston, Ma, Us
    As a Senior Art Director, I delivered creative conception and execution across global pitches, experience design, brand activations, UX, UI, and IA for a range of brands and briefs. ✨ STANDOUT ACHIEVEMENT ✨➡️ Completed a 100% digital UX/UI overhaul and responsive integration for Godiva Chocolate’s e-commerce web experience.➡️ Conceptualized digital, product, experiential, web and global new business opportunities across all channels.🏢 SELECT CLIENTS 🏢• Godiva Chocolate• Estée Lauder• Mastercard• Verizon
  • Sub Rosa
    Art Director
    Sub Rosa May 2011 - Apr 2013
    New York, Ny, Us
    As an Art Director at Sub Rosa, I was responsible for redefining how brands are experienced through conceptually focused activations that challenge convention. Leveraging emerging technology, we aimed to make cool brands even cooler by dreaming wildly about how brands show up and are remembered. My role focused on the entire creative gamut, including experience design, digital design, UX, UI, product design, branding, innovation ideation and conception, brand and marketing strategy.✨ STANDOUT ACHIEVEMENTS ✨➡️ Designed Target’s inaugural SXSW pop-up installation — a hackable, NCF enabled 8-bit arcade, earning 17.5M media impressions, and celebrated by CEO Jeff Jones on Mashable.➡️ Executed the 140th Anniversary of Levi’s 501 jean's global style event in Toronto, Brooklyn, San Paulo, and San Francisco, laying the groundwork for the iconic Levi’s Tailor Shop.➡️ Deployed 2 pop-up experiences for Target and GE at the London Olympics. ➡️ Launched and sustained the now global, maker-movement pop-up GE Garages activation.SELECT CLIENTS:• Levi's• Target• GE / GE Garages• Kate Spade Saturday• L.L. Bean Signature🏅 FEATURED AWARDS 🏅- 2013 - AIGA [Winner] - Certificate of Excellence / GE Garages- 2012 - AdAge [Silver] - Small Agency of the Year- 2012 - IDEA [Bronze] - International Design Excellence Award / GE For Women by Women
  • Aol
    Senior Designer / Art Director -- Creative Marketing & Advertising
    Aol Dec 2009 - May 2011
    New York, Ny, Us
  • Guitar World Magazine
    Associate Art Director
    Guitar World Magazine Oct 2008 - Dec 2009
    London, England, Gb
  • Cosmopolitan Magazine
    Senior Designer
    Cosmopolitan Magazine Oct 2006 - Oct 2008
    Us
  • Wine Spectator Magazine
    Assistant Art Director
    Wine Spectator Magazine Feb 2004 - Oct 2006
    AWARDS:- 2007 - Society of Publication Design [Merit] - 42nd Design Annual- 2005 - Ozzie Award [Finalist] - 2005 - Ozzie Award [Finalist]
  • Office Of Paul Sahre
    Graphic Design Intern
    Office Of Paul Sahre May 2003 - Aug 2003

Nicholas Rezabek Skills

Typography Adobe Creative Suite Art Direction User Experience Publishing Creative Direction Creative Strategy Indesign Letterpress Posters Brand Development Advertising Screen Printing Illustration User Interface Design Interaction Design Art Web Design Cross Platform Development Interactive Media Social Media Advertising Branding Illustrator Digital Strategy Integrated Marketing Photoshop Digital Media Information Architecture Fluent In Indesign K4 Publishing System Pre Press And Production Illustration Assignment/ Direction Silk Screen Graphic Design Concept Development User Interface Logo Design Branding And Identity Corporate Identity Graphics Layout Visual Communication Interactive Advertising User Experience Design Experience Design Digital Marketing

Nicholas Rezabek Education Details

  • Kent State University
    Kent State University
    Visual Communication Design

Frequently Asked Questions about Nicholas Rezabek

What company does Nicholas Rezabek work for?

Nicholas Rezabek works for L'oréal

What is Nicholas Rezabek's role at the current company?

Nicholas Rezabek's current role is AVP, Creative Director - American Global Brands.

What is Nicholas Rezabek's email address?

Nicholas Rezabek's email address is ni****@****sna.com

What is Nicholas Rezabek's direct phone number?

Nicholas Rezabek's direct phone number is +164676*****

What schools did Nicholas Rezabek attend?

Nicholas Rezabek attended Kent State University.

What skills is Nicholas Rezabek known for?

Nicholas Rezabek has skills like Typography, Adobe Creative Suite, Art Direction, User Experience, Publishing, Creative Direction, Creative Strategy, Indesign, Letterpress, Posters, Brand Development, Advertising.

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