Neal Gorman Email & Phone Number

NRG Communications provides external and internal communication services nationally and globally. Specialties include executive communication, crisis management, social & digital media, community engagement, government relations, public affairs, M&A and change management. Current clients include financial institutions, global health technology companies (and some startups), national pharmacy/retail chains, law firms, esports, and credit unions. NRG Communications also has extensive experience in Diversity, Equity, Inclusion, and Justice (DEIJ) initiatives.

Brooklyn, New York, Us

-Lead specialized team of PR pros, and outside PR agency, charged with rapidly building new corporate image among complex internal and external stakeholders through local and national news media, and employing best practices in HR/internal communications-Create and launch multi-stage strategies to introduce new leaders, foster change management, thought leadership, and organizational transformation-Support and guide development and engagement of new physician and patient audiences-Develop comprehensive messaging roadmaps to serve as connective tissue for internal and external conversations, significantly reshaping executive communication, corporate culture, public opinion, and building an entirely new academic brand identity-Maintain digital content strategies creating a robust editorial calendar and lead all media and public facing communications

-Lutheran HealthCare was a comprehensive system including a full-service academic teaching hospital, the Lutheran Family Health Centers (one of the largest Federally Qualified Health Center networks in the nation), senior housing communities, a skilled nursing facility, home care services, and a managed care insurance program. I worked for the Presidents of each of these organizations before and after a successful merger with New York University.-Coordinated integrated marketing, communication, government, and community messaging plans to successfully help right-size health care in Brooklyn-Developed strategic PR and crisis communication plans and served as corporate spokesperson for the health system which included a full service teaching hospital, an ambulatory network, senior housing, a skilled nursing facility, home care services, and a managed care insurance program-Lead all audience engagement and social media efforts that included Facebook, LinkedIn, Twitter, blogger outreach, and more (one of the first hospitals in the country to employ a full continuum of social media)-Drove collaborative 360° communication initiatives, using write once/publish everywhere efficiency, with relentless focus on metrics and PR measurement-Created award winning annual reports, annual videos, and co-managed yearly $1+ million plus fundraiser serving as primary liaison with A-list celebrities, showrunners, musicians, producers, and directors

Washington, Dc, Us

My responsibilities as chairman (one of the youngest ever) centered on leading and elevating the American Red Cross in stature, visibility, and philanthropy in Brooklyn (the busiest and most diverse region in the city and country for the Red Cross). I worked in partnership with the American Red Cross in Greater New York staff, Brooklyn-based volunteers, and trustees setting board and executive committee expectations, recruitment, and development goals. I routinely represented the American Red Cross at fundraising events, in the media, in strategic and financial planning, and community emergencies.

Brooklyn, New York, Us

-Lutheran Medical Center was an academic teaching hospital in Brooklyn that grew into a "system" called Lutheran HealthCare. I played a vital role in guiding the rebranding, public relations, and marketing efforts surrounding the change-Coordinated publicity efforts in national and local news media, including multilingual news (Spanish, Chinese, Russian, Yiddish, Arabic) to increase medical center profile and attract top level staff-Regularly consulted with CEO, trustees, senior medical staff, and center of excellence chairpersons to create high level white papers, fact sheets, and government testimonies (Medicaid, Medicare, health reform, health technology, EMR, fiduciary responsibilities, liability, etc.)-Organized press efforts with outside government and corporate agencies such as HRSA, WHO, Greater New York Hospital Association, Healthcare Association of New York State, biotech sector, and national associations dealing with stroke, heart, cancer, organ donation, and the reshaping of health policy-Garnered national consumer press and health care industry recognition for the medical center's comprehensive cultural competence program which laid the groundwork for today's Diversity, Equity, and Inclusion (DEI) initiatives

Washington, Dc, Us

-Provided media and PR leadership and direction to the American Red Cross response to September 11 attacks including special assignments in New York City and Washington-Executed disaster and rapid response crisis communication, served as lead media spokesperson appearing on major networks and regularly responding, on the ground within a few hours, to ensure community/media awareness-Trained and prepared senior management and volunteer staff for on-camera interviews in Buffalo, Rochester, and SyracuseCreated consistent image, brand positioning and awareness among key stakeholders

Washington, Dc, Us

-Served as media spokesperson and directed all public relations, media, and digital initiatives for the program in Buffalo and West Seneca-Developed marketing, web, and email strategies to build awareness, membership and funding-Coordinated high profile galas and special events featuring Bill Clinton, Al Gore, Hillary Clinton, syndicated artist Tom Toles, sports celebrities and more-Organized and garnered "live" local and national press at one of the City of Buffalo's first ever Martin Luther King, Jr., events. A series of diversity quilts unveiled at the Buffalo Bills stadium are still located today at the NYS capitol complex in Albany, NY-I addressed congress on behalf of the AmeriCorps and attended the Olympic games representing New York State's AmeriCorps team-Assisted in organizing educational events and tutoring workshops at local schools

Ba, Communication, Public Relations And Advertising

Public Relations, Marketing, And Cultural Studies

Communication, Marketing, British Culture, And Literature