Building end-to-end experiences that support seamless customer acquisition.Managing a team of paid and owned media specialists to drive customer acquisition. Covering all paid channels & organic strategies; social & SEO, as well as on-site CRO.

Working for Pierian in the role of global ad-tech and DMP lead for clients such as Vodafone; managing adoption of data-driven marketing solutions with Pierian partners including Adobe, Google, and Amazon

Teavaro provides a solution to manage and track customers through the digital marketing landscape, across devices and different media, to engage them with personalised interactions and improve their experience of their brand. By providing the control and security to share customer data with digital partners, customers can be tracked and targeted across owned and paid digital media, improving marketing optimisation, digital reach and data value.

Seconded to Vodafone Group Services to deliver on the data driven marketing project across all markets, leveraging the MarTech stack to drive efficiencies in personalisation.

• Responsible for the DMP and Trading Desk operations • Working with a team of data analysts looking to monetise digital audiences both for brands on O&O media as well as running our own performance campaigns both on and offsite• Introduce data enabling technologies to help enrich the current data offering 
• Implementing market-leading mobile location technology which enables targeting to users within their physical context 
and mapped to online behaviours

- Activate and optimise digital performance campaigns- Comprehensive understanding of the Programmatic landscape including supply and sell side technologies- Building strong relationships with trading desks, direct advertisers, technology vendors and data partners, whilst acting as their primary point of contact on an every day basis.- Utilising Google AdX, AppNexus, and Pubmatic to activate optimise and troubleshoot programmatic advertising campaigns whilst proactively seeking and… Show more - Activate and optimise digital performance campaigns- Comprehensive understanding of the Programmatic landscape including supply and sell side technologies- Building strong relationships with trading desks, direct advertisers, technology vendors and data partners, whilst acting as their primary point of contact on an every day basis.- Utilising Google AdX, AppNexus, and Pubmatic to activate optimise and troubleshoot programmatic advertising campaigns whilst proactively seeking and setting up new business opportunities- Data management and audience segmentation, communicating business intelligence with senior leadership to make informed decisions-Providing actionable insights to assist our clients buying more efficiently across our portfolio. Show less

- Programmatic Performance Trading- Business Intelligence- Private Market Place Creation- Lead-Generation