Natalia Rivera De Lima Email & Phone Number

Spain

• Leading cross-disciplinary teams for customer facing squads (App & Web), focusing on auser-centric approach. Responsible for product vision, overall strategy, building and execution ofthe roadmap and setting KPIs for.
• Led the design & development of innovative features, including upon delivery digital payments, which led to a 17% decrease in cash payments and an autonomy client rate increase of 11%.
• Revamped and relaunched website as a new acquisition channel, improving our WAU by 20% andour sales by 3%.
• Conducted Growth experiments, increasing user activation by 57% within first week afteronboarding.
• Relied on low-code solutions to test new services for our clients, as machine rentals and a POS.
• Led team through recent company pivot to marketplace, redefining product strategy and shiftingto new vision, succesfully launching new model in less than a month.

• Creating Visual Identity & launching campaigns for new verticals in the app such as Live Events, Orange sessions, RappiTalks and RappiBets.
• Developing and executing multiple regional campaigns aimed to create awareness of new features and experiences available, inclusive of visual design, digital copywriting, metric reporting and project management.
• Analyzed data to develop a winning strategy and campaign for RappiBets during the Champions League, which exceeded campaign benchmarks by 30%, including more than 2K new users registered during the weekend.
• Led the concept, design & execution campaign for Morat, surpassing results of previous live events with more than 60,000 tickets sold and generating 10X more GMV.
• Collaborated with the UX design for Live Shopping feature in the App, and developed pitches to sell this feature to clients such as Inditex, Nike, Juan Valdés & PepsiCo.
• Involved in the Corporate Social Responsibility Committee, leading Donations initiatives for Colombia, working side by side with non-profits to collect funding through the app. Also, organized multiple events for women.

Bogotá D.C. Area, Colombia

• Part of the regional creative powerhouse team that lowers production costs, improves performance results and consolidates the brand as a whole in the different countries.
• Developed Key Visuals and unique branded looks for both online & offline media.
• Collaborated in the development of “Big Idea”, including concept development and strategy, for initiatives led by both local and regional brand managers.
• Collaborated with Design Director to develop new branding identity for RappiPay, including the regional launching campaign for the RappiCard (Credit Card).
• Shaped creative strategy and key visuals to pitch brands like Hasbro and Miniso to partner with Rappi as one of their digital sales channels.
• As part of the User Acquisition Growth Team, leveraged media and graphic design expertise to develop engaging marketing and promotional campaigns, increasing our monthly growth from 20% to +30%.

NY - Colombia

• Self-taught UX/UI designer and, unknowingly at the time, my initiation into product management.Worked directly with clients and engineers to create tailored-made designs and strategic planning to improve their Brand.
• Managed client relationship, spearheaded design and managed project team, scope, schedule and budget for clients like Desora (Spun out of Harvard smart bbq start-up), Imprint (Printing & signage company in Puerto Rico).
• Led the design and three engineers to build a gamified WebApp for Playgarden Prep, a preschool in New York, allowing parents and caretakers to easily navigate Playgarden Prep's curriculum from home, which allowed them.
• Streamlined schedule by defining and keeping track of daily goals and distributed tasks among team members, improving our feature turnaround times by 40%.
• Designed logos for clients like ClickBuild (a real state software start up) and Give.4life (a hospital led non-profit project).

New York, NY

• Defining the direction of growth and financial structuring of the company, including strategic lines of business and its activities.
• Managing partners and sponsors, gaining media partnerships with Art Fairs such as Frieze LA and other brands and galleries, successfully covering issue 002 and issue 003 printing expenses.
• In charge of managing resource allocation and company logistic operations such as printing and shipping, saving 15% compared to previous issue expenses.
• Wrote articles and assisted Editor in curation and edition of the second issue of the magazine.
• Feasibility studies for limited edition merchandise projects in collaboration with artists, partnering with Pájara Pinta Backpacks to create fanny packs, being released for Arco in Madrid. Also partnered with CB Hoyo.
• In collaboration with Edith, successfully landed media partnerships with Frieze Art Fair (LA) & Zona Maco (CDMX) and increased magazine's exposure with target audience.

New York, NY

• Worked in a multi-disciplinary team developing conceptual ideas into fully realized set designs for TV and live shows, working for clients like Viacom, ESPN, Comedy Central, MTV and Food Network.
• Conducted venue surveys and drafted existing conditions accelerating design process for the team, including theatre for Next Food Network Star Season Finale.
• Designed and modeled 3D prototype of intervention in Viacom’s Hollywood Lobby, now built.
• Designed branded graphics for MTV’s summer beach house including various banners, t-shirts and booths.

New York, NY

New York, NY

• Developed and redlined Construction Document Sets for a retail project in Chelsea and a restaurant local at JFK, customized for each job type, thus making bidding process more efficient and reducing confusion on job.
• Conducted site surveys, drafted existing conditions (2D and 3D), and conducted Zoning/Code analyses to gather all information and limitations of the project, streamlining design process.
• Drafted and designed construction details, solving construction problems as they emerged on-site.

New York, NY

• Drafted interior elevations, furniture and ceiling plans on Schematic Design and Design Development phases of high-end residential projects: a house in South Hampton and two interior design apartment projects.
• Researched materials, ordered samples and put together sketches/renderings that allowed client to better visualize options presented.

Cali, Colombia

• Assisted an architect on managing a hospital construction project (Clinica Amiga Comfandi – Phase 1C) by supervising the 10 workers on-site.
• Prepared administration documents such as work delivery/reception acts stating specific activities of the construction and created, so clients could understand cost-breakdown of activities and visualize exactly what.
• Developed the construction schedule for activities, cost break-downs and updates of budget management, using Microsoft Project, making it more efficient for everyone to track the process without having to be on-site.

Cali, Colombia

Certificate In Advanced Business, Focus On Entrepreneurship & Strategy

Bachelor Of Architecture (B.Arch.), Architecture

Activities and Societies: Co-Founder & President LASA Pratt Dean's list: FA 12, SP 13, FA 13, SP 14, FA 14, FA 15, SP 16, FA 16. Pratt.

International Baccalaureate Diploma

Top 10 of Graduating Class.