Rob Kohn Email & Phone Number

New York, Ny, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Reston, Va, Us

Portland, Or, Us

New York, New York, Us

Guide the strategy and product requirements of Rovi's back office systems and tools. Drive evolution of those tools to support external customers.

Review Ad Operation systems, workflow, practices.

Help clients understand media industry practices as well as review and analyze business practices, workflow, and in-house and vendor-based systems.

Billericay, Gb

Consulting on various aspects of the US media industry.

New York, Ny, Us

Analyze existing workflow and CRM systems.

Designed and launched iDesk, the industry's first global ad server-neutral interactive planning and buying system designed for advertising agencies. Helped build iDesk product and QA teams and mentored senior team members in advertising-specific business practices. Provided vision for short-, medium-, and long-term features and direction of the product worldwide; met regularly with clients to review online advertising practices and needs; coordinated senior business and technical team members in the US and Europe; initiated and ran weekly meetings between Product and business team to help "bridge the understanding gap."Spearheaded iDesk Publisher Task Force, an initiative to meet with publishers to discuss their practices and needs in order to develop further understanding of the interactive ecosystem and provide insight and recommendations to senior management.

As senior technical and business lead in charge of all aspects of EDI, served as Datatech's representative on all industry-wide e-business initiatives from 2001 - 2007 and major contributor in design of new, XML-based, open standard, EDI formats for all aspects of advertising business across media.Managed existing EDI order and invoice programs, both industry-specific, proprietary formats and ANSI X12 formats. Spearheaded communication and connectivity between Datatech clients and their vendors; provided expertise to other vendors to help them meet industry specifications and test their applications; maintained ongoing and frequent contact with key Datatech clients and their vendors.Led project to replace Gentran for translation of ANSI X12 documents at Datatech clients, reporting directly to senior management. Recommended and then steered in-house software development, at a major savings to Datatech and clients.Designed, developed and implemented Datatech’s implementation of DARE, a proprietary EDI initiative to link advertising agencies and broadcast reps, which resulted in elimination of virtually all invoice discrepancies for clients (DARE: Direct Agency-Rep Exchange)

Melbourne, Florida, Us

Senior Programmer/Analyst * Project lead on agency-side implementation of DARE * Core member of industry-wide design team * Developed and implemented agency interface to EDI system * Managed QA for both agency and rep systems * Managed maintenance and enhancement of on- and off-site communications between systems running SNA and VTAM Programmer/Analyst * Developed and implemented various on- and off-line ISAM record creation, file maintenance, and report programs across various media (Local Spot TV and Radio, Network TV, Print, Out-of-Home) as well as Production, AR/AP and check-writing programs * Analyzed enhancements based on user requirements * Trained customer support personnel in the use of new programs and systems * Trained and supervised junior programmers Junior Programmer/Analyst * Maintained existing legacy systems

Bachelor'S Degree, Mathematics And Computer Science

Education record