Natalia Young Email & Phone Number

Houston, Tx, Us

• Develop innovative, strategic plans for leveraging social media to encourage content consumption, build brand awareness, drive traffic to the organization’s web sites, and foster successful online conversations with patients and their families• Provide direction, strategy and implementation of all paid social media campaigns for Texas Children’s Hospital and its marketing service lines• Develop content strategies for over 15 hospital location, pediatric and urgent care clinic social media pages• Brainstorm and execute breakthrough social media campaigns to highlight awareness months such as American Heart Month, Childhood Cancer Awareness Month, among a full-calendar list of health awareness dates• Implement brand storytelling through patient family testimonials to highlight their journeys, challenges and celebrations• Support digital communications throughout the COVID-19 pandemic • Create weekly reports showcasing brand’s performance of KPIs and provide recommendations for improvement• Work closely with web content, marketing and public relations teams to ensure cross-functional synergy of digital and traditional communication channels

Houston, Tx, Us

• Proactively managed social media communities across 27 brands• Monitored conversations across social media channels and address important mentions, comments, reviews andcomplaints in real-time• Created monthly reports showcasing brand’s performance of KPI’s and provide recommendations for improvement• Conducted social media listening to provide the team with insights and reccomendations• Discovered trending topics, community needs, and interests of target audience across social media

Nuevo Vallarta, Mx

• Controlled an annual budget of $90,000 for social media marketing campaigns• Increased the social media follower base by 6,783% (Instagram) and 844% (Facebook) through the development and promotion of authentic content, paid media, and Digital Influencer partnerships• Lead and coordinated, alongside Hakkasan Group, the social media campaign for the OMNIA Grand Opening at Vidanta• Planned & coordinated special Cirque du Soleil events, such as anniversary event, Premios Platino, & awards• Managed communications & organized agendas with Digital Influencers to increase visibility of Vidanta Resorts• Implemented social media marketing campaigns that involved paid media, influencer partnerships and emails, with the objective of meeting KPl’s, including brand awareness, follower increase, reach and engagement• Created daily, high-quality media content that reflected the company’s brand and style guide• Planned, organized, and directed photography sessions to create monthly content• Worked hand in hand with the Public Relations team to leverage all information being shared to the public• Engaged with clients and coordinated customer service concerns• Pursued trending topics across social media and employed ones that reflect the company’s image

Nuevo Vallarta, Mx

• Defined project schedules and deliverables while allocating resources and monitoring progress.• Aligned project objectives with company goals, and made sure project team was clear on objectives.• Managed coworker's schedules to meet project deadlines. • Ensured that all projects are delivered on-time, within scope and within budget.• Managed communication with third parties/vendors for the flawless execution of projects.

Nuevo Vallarta, Mx

• Analyzed marketing campaigns and translated qualitative data into recommendations and plans for email campaigns, social media, and social advertising campaigns. • Planned and created marketing campaigns based on our member demographics. • Created PowerBI reports to support campaign recommendations.

Houston, Texas, Us

• Used Quickbooks to perform accounts payable functions for restaurant expenses• Managed vendor accounts, payroll functions, and month end closing• Prepared bank account and credit card reconciliations

San Antonio, Tx, Us

• Provided excellent customer service in a fast paced environment to students, staff, faculty and guests • Channeled information regarding technology failure to appropriate personnel to resolve issues within the same day • Assisted students as they encountered technical difficulties with the lab equipment and software

• Selected from a pool of students to Participate in the SSAPI, a policy institute that represents an opportunity for parties to come together and discuss different approaches to the development of the local economy, community ties and a stronger civil society.

Mclean, Virginia, Us

• Intern to consulting firm providing customized market intelligence to large multinational and private equity clients across global emerging markets; primary focus Asia and Latin America, although firm’s clients extend to over 50 countries• Tracked and analyzed competitor performance for 5 clients targeting entry in new markets; advised clients regarding market opportunities and recommended action plans; analyzed financial data and used Excel to build models to identify potential competitive issues and report market performance• Managed and updated data in firm’s website in support of company’s new branding campaign

Bachelor Of Science (Bs), International Business And Chinese

Study Abroad, International Business Program, International Business