- Lead global customer engagement and retention marketing programs across Elsevier research products for our academic and government customers.

- Developed and managed global customer engagement and retention marketing programs across Elsevier research products for our academic and government customers.- Worked across product, sales, and marketing groups to create story-telling metrics and data visualizations, as well as adoption toolkits to ensure high usage and awareness of product post-sale.- Interacted directly with buyers to garner feedback and gauge effectiveness of retention programs.

- Developed and executed successful print to electronic book migration marketing campaigns.- Managed global marketing campaign messaging, updated campaign strategies based on results.- Devised and executed community/social marketing-based initiatives, and promotional plans to drive meaningful web traffic to company sites.- Planned and executed product placement at tradeshows; created posters, presentations and collateral for display.- Managed content on both internal departmental and external informational websites; managed global monthly customer newsletter.- Created product specific training videos, webinars, and presentations.

- Developed and aligned marketing content on company homepage and 27 individual journal sites. - Created web content and print media for Cell Press-sponsored scientific meetings and specific products. - Monitored and reported on website consumer usage trends. - Developed and implemented online registration process for Cell Press-sponsored meetings. - Produced consistent messaging for Cell Press and external sponsor advertisements. - Designed, tested, and deployed e-marketing announcements for products, meetings, and sales opportunities. - Created online reader surveys; collected, analyzed, and reported results. - Managed creation and placement of print and online advertisements. - Designed and ordered marketing giveaways; negotiated best prices with vendor.

- Assisted Press Officer with press inquiries and press announcements.- Maintained embargoed articles on website for journalists to access ahead of publication.- Acted as liaison between press office and journalists.- Served as interim Press Officer throughout applicant search.- Processed invoices and maintained record of yearly budget.

- Maintained manuscript database for influential research journals.- Served as liaison between scientific editors and field scientists.