Designing custom digital marketing plans for small and local businesses.

Digital Marketing: Experience and proficiency in various aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and programmatic.Brand Strategy: A strong understanding of branding principles and the ability to develop and execute effective brand strategies to enhance brand positioning, awareness, and recognition.Project Management: Strong organizational and project management skills to effectively plan, prioritize, and execute multiple marketing initiatives and campaigns within set timelines and budgets.Leadership and Management: Experience in leading and managing marketing teams, providing guidance, mentorship, and support to drive team performance and professional growth.

Embedded within the YouTube marketing team. Worked collaboratively with cross-functional teams, such as sales, product, and design, and effectively communicated marketing strategies, goals, and results to stakeholders. Worked with 3rd party agencies, managers and talent on producing and launching their advertising campaigns.

As Associate Director in Media Strategy & Insights, I was embedded with the Google Nest hardware team. I lead strategic and market level insight initiatives across a stable of clients. This specific role was for driving advertising effectiveness research, managing relationships with external research agencies, and developing high quality, unique findings to inform marketing decision making. Helped Nest achieve their target ROI for the time I worked there.

Promoted to Associate Director and managed the Google Shopping marketing team. Oversaw a team of 8 direct reports. Developed business and marketing strategies to achieve the targeted ROAS for the group.

Worked on a variety of internal Google projects, the Primer app, enterprise Google analytics, Google opinion rewards, Google travel, Grow with Google, Think with Google, among others. Many times was brought onto a project as triage management, to put out fires and get things back on track.

- Consult and provide strategy for internal digital advertising for Google's Customer Marketing team, with the objective of increasing brand awareness and retention. - Consult with the YouTube advertising team in terms of B2B acquisition of new advertising accounts.

- Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met- Responsible for day-to-day management of media agency partner- Primary point of contact and subject matter expert for paid search with both internal and external partners- PPC (Paid Search) –A/B tests, Ad copy, bid strategy, landing pages, keyword refinement- Research and select keywords, ad copy testing, bid management, landing page optimization, budget management etc.- Partner with key constituents to develop, implement and monitor new campaigns and creative units- Paid Syndication – Create marketing campaigns with Taboola, Dianomi, Swoop and other content networks- Develop and test new campaigns to better target users and improve overall ROI- Analytics & Reporting – ROI, tracking users, site usage, rankings - Provide analysis of results and make continuous recommendations through social media- Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports, including ability to recognize and troubleshoot data anomalies.

- Managed day to day paid advertising and marketing functions, overseeing a $3.5M budget and 4-member team- Improved funnel strategy and channel mix which produced a 2.5x ROI- Supervised the workload of 137 brand advertising campaigns, collaborated with engineering and content cross-functional teams to create campaigns generating $9M in annual sales across multiple LOBs.- Pay Per Click Ads (PPC), Search Engine Optimization (SEO), Social Media Advertising (Facebook), Display advertising, Retargeting, Affiliate marketing and Lead generation.- Performed ongoing customer/market research and demographic/behavioral profiling to identify and capitalize on unmet market needs ahead of the curve.- Leader on Project: ‘Sierra Tucson PPC sales funnel’ a. Increased Paid Search CTR by 37% b. Increased landing page conversion 220%

- Created, executed, and managed all marketing strategies, and implemented tactical plans that met and exceeded company expectations.- Used an integrated approach to create balanced programs for clients to build their respective brands and businesses online. - Developed unique value propositions for clients while creating their direct response marketing campaigns.- Recruited, trained, and managed a team of 25 globally located employees.- Earned commendations from client-side executives for communication deliverables that targeted desired audiences and articulated the value of products and services.

-Advanced through a series of promotions, culminating in oversight of 8-member sales team. -Created marketing campaigns and sales collateral for diverse clients and projects. -Served as primary account executive on advertising campaigns for multimillion-dollar accounts.-Generated campaign response-rates between 6% and of 8% (up to 4 times the industry average).

• Expanded company's online presence• Launched and maintained company's eBay store • Redesigned company's web page

Top salesman in the company for my last 2 years. Won “Salesman of the Year” in 2008. Supervised and maintained top tier sales accounts. Trained new employees on sales and marketing procedures. Increased online sales over 50% by revitalizing EBay store through keyword placement and photo optimization. Lead ITPartsOnline.com Project, established marketing campaign and created sales channels

• Increased eBay sales numbers by 2.2x• Designed and operated SQL inventory database• Established and supervised Government GSA contract, bringing in $500k annually

• Conducted web based marketing research• Utilized Sybase, SQL, and Oracle to manage database files• Evaluated analytics• Programmed "robot" to crawl websites• Provided Tech support and PC programming

• Audited previous days sales.• Managed team of 5 employees.• Tracked all inventory in the store, from shipping/receiving, to floorspace, to final sale. • Managed payroll for 350+ employees