Nathan White Email & Phone Number

Designing custom digital marketing plans for small and local businesses.

London, England, GB

Digital Marketing: Experience and proficiency in various aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and programmatic.Brand Strategy: A strong understanding of branding principles and the ability to develop and execute effective brand strategies to enhance brand positioning, awareness, and.

San Francisco, CA, US

Embedded within the YouTube marketing team. Worked collaboratively with cross-functional teams, such as sales, product, and design, and effectively communicated marketing strategies, goals, and results to stakeholders. Worked with 3rd party agencies, managers and talent on producing and launching their advertising campaigns.

San Francisco, CA, US

As Associate Director in Media Strategy & Insights, I was embedded with the Google Nest hardware team. I lead strategic and market level insight initiatives across a stable of clients. This specific role was for driving advertising effectiveness research, managing relationships with external research agencies, and developing high quality, unique findings.

San Francisco, CA, US

Promoted to Associate Director and managed the Google Shopping marketing team. Oversaw a team of 8 direct reports. Developed business and marketing strategies to achieve the targeted ROAS for the group.

San Francisco, CA, US

Worked on a variety of internal Google projects, the Primer app, enterprise Google analytics, Google opinion rewards, Google travel, Grow with Google, Think with Google, among others. Many times was brought onto a project as triage management, to put out fires and get things back on track.

San Francisco, CA, US

- Consult and provide strategy for internal digital advertising for Google's Customer Marketing team, with the objective of increasing brand awareness and retention. - Consult with the YouTube advertising team in terms of B2B acquisition of new advertising accounts.

New York, NY, US

- Create, manage, and analyze paid search campaigns across multiple search engines to ensure acquisition and conversion goals are met- Responsible for day-to-day management of media agency partner- Primary point of contact and subject matter expert for paid search with both internal and external partners- PPC (Paid Search) –A/B tests, Ad copy, bid.

Franklin, TN, US

- Managed day to day paid advertising and marketing functions, overseeing a $3.5M budget and 4-member team- Improved funnel strategy and channel mix which produced a 2.5x ROI- Supervised the workload of 137 brand advertising campaigns, collaborated with engineering and content cross-functional teams to create campaigns generating $9M in annual sales across.

- Created, executed, and managed all marketing strategies, and implemented tactical plans that met and exceeded company expectations.- Used an integrated approach to create balanced programs for clients to build their respective brands and businesses online. - Developed unique value propositions for clients while creating their direct response marketing.

-Advanced through a series of promotions, culminating in oversight of 8-member sales team. -Created marketing campaigns and sales collateral for diverse clients and projects. -Served as primary account executive on advertising campaigns for multimillion-dollar accounts.-Generated campaign response-rates between 6% and of 8% (up to 4 times the industry.

• Expanded company's online presence
• Launched and maintained company's eBay store
• Redesigned company's web page

Top salesman in the company for my last 2 years. Won “Salesman of the Year” in 2008. Supervised and maintained top tier sales accounts. Trained new employees on sales and marketing procedures. Increased online sales over 50% by revitalizing EBay store through keyword placement and photo optimization. Lead ITPartsOnline.com Project, established marketing.

• Increased eBay sales numbers by 2.2x
• Designed and operated SQL inventory database
• Established and supervised Government GSA contract, bringing in $500k annually

• Conducted web based marketing research
• Utilized Sybase, SQL, and Oracle to manage database files
• Evaluated analytics
• Programmed "robot" to crawl websites
• Provided Tech support and PC programming

• Audited previous days sales.• Managed team of 5 employees.• Tracked all inventory in the store, from shipping/receiving, to floorspace, to final sale. • Managed payroll for 350+ employees