Nikki Sachman Email & Phone Number

San Diego, California, United States

- Managed and implemented a comprehensive local digital marketing pilot program across 35 store locations, strategically aimed at enhancing brand recognition and cultivating customer engagement throughout the marketing funnel. Orchestrated a multifaceted approach incorporating Facebook, Google ads, influencer marketing, Instagram, and TikTok.- Developed and implemented an innovative "Drink of the Month" program to cultivate a continuous sense of urgency among the brand's customer base. Strategically created and distributed compelling marketing collateral, including social media posts, email campaigns, and point-of-purchase materials, effectively propelling the successful launch of the brand's revitalized bar program. - Headed the marketing department and effectively managed a monthly budget of $500,000. Demonstrated leadership by mentoring a team of three, providing individualized guidance to align their objectives with departmental goals.- Organized and executed numerous impactful events aimed at amplifying brand presence among both current and prospective customers, notably orchestrating the company's most successful influencer event to date.- Successfully opened three new store locations in various markets by creating customized, integrated local marketing plans for each store. Plans included market and competitor research, paid digital and influencer marketing strategies, traditional marketing tactics, earned media coverage, partnership and business development and event planning.- Created new brand guidelines, messaging and market positioning, resulting in a rebrand of the company’s external facing marketing channels, including redesigning email templates, website, social media channels, packaging and event collateral which created cohesion and consistency across the brand.- Secured earned media placements in local and trade publications and served as the spokesperson for live media interviews on local news stations and media interviews.

- Managed the day-to-day and overarching digital strategies for up to eight B2B andB2C clients, including, social strategy development, paid media strategy development, content development, influencer programming, campaign execution and reporting to help clients meet their business objectives.- Increased a client’s social media footprint by working cross-functionally with variousdepartments within the agency, including creative, paid media and PR teams, to create dynamic and engaging content across the brand’s social media channels. This resulted in a 163% increase in reach and a 57% increase in social engagements.- Conducted market and competitive research to develop thoughtful strategic plans and recommendations for clients that will increase their social media presence and tactfully position them as thought leaders within their industry.- Managed monthly budgets upwards of $20,000 across paid social media, media partners, graphic design and video to create engaging content to reach a client’s target audience.- Consistently presented creative, new social media strategies and tactics to clients that are on trend and will help achieve their KPIs.- Analyzed key metrics and propose strategies and optimizations as needed to maximize program KPIs across all relevant platforms such as LinkedIn, Twitter, Facebook, Instagram, and client website.

San Diego, California, United States

- Devised and implemented new, custom social media strategies for the company and CEO that resulted in an increase in posting frequencies and a consistent posting schedule.- Spearheaded inaugural partnership marketing campaign with fellow fintech companies which garnered several new customers and an increase in website traffic.- Oversaw and managed the company PR firm to execute strategic communications outreach to the press to elevate media presence for the company and C-suite leaders.- Ghostwrote and placed compelling, strategic articles on behalf of company CEO to position him and the company as a thought leader in the fintech industry.- Crafted engaging social media content across all channels which resulted in a combined 30% increase in followers.- Worked cross-functionally across all departments to support PR requests to drive marketing objectives with customers and key stakeholders

- Provided strategic communications counsel to clients in various business sectors.- Developed customized pitches to national and local media outlets and proactively look for media and contributed article opportunities for B2B and B2C clients. - Designed and deployed customized newsletter and email blast campaigns through Mailchimp and Constant Contact. - Created and presented custom, interactive media training and social media training presentations.

Greater San Diego Area

- Devised and implemented new reporting system customized for each client that contains metrics and analytics for all PR and social media activity. - Maintained and monitored social media channels for all agency clients on a daily basis. - Developed and produced press releases, blogs, website content, presentations, case studies and additional PR assets.- Developed custom artwork and infographics for social media, blogs, websites and email campaigns.- Successfully planned and executed special events for a range of clients, including a festival with up to 400 attendees, multiple vendors and other event contributors. Developed social media plan, email blast campaigns and local media outreach which resulted in the highest number of pre-sold tickets for the festival to date.- Developed and continually updated customized media lists for clients based on target audiences.

Greater San Diego Area

- Created and implemented strategic social media campaigns.- Continually searched for creative and proactive ways to help Clearpoint provide socialmedia and digital PR/marketing strategies that exceed our clients’ expectations.- Managed social media for Clearpoint clients, as well as the agency, on a daily basis.- Maintained WordPress sites for clients, as well as the agency.- Set up new social media accounts for clients.- Create or project manage art for client social media channels.- Generated plans, updates and reports on social media activity for clients.- Created paid ads on social channels as part of overall plans for clients.- Researched for competitor audits, new business pitches and clips reports.

Greater San Diego Area

• Secured client press placements by effectively pitching to both local and national media outlets.• Drafted marketing agendas, press releases, media advisories and news web items to reach target audiences. • Implemented innovative PR initiatives by conducting media and client research to increase client growth. • Developed creative and strategic media campaigns to increase client visibility.

Greater San Diego Area

• Drafted media advisory for Hodad’s restaurant that resulted in coverage by more than 20 media outlets causing the event to have hundreds of people in attendance• Created media list for AB-86 e-blast system which consisted of more than 80 contacts ranging from local newspapers to the governor of California• Wrote the most viewed blog post that reached more than 800 blog readers by promoting the post on various social media platforms• Managed the websites and social media accounts for multiple clients by updating them weekly with relevant blog posts and news items • Drafted pitches, calendar listings, media advisories and press releases for multiple clients

Orange County, California Area

• Increased restaurant loyalty membership by networking and promoting loyalty cards with over 100 clients• Created social media and in-house promotions for the Golden Foodie Awards by utilizing social media websites and working with restaurant vendors• Used Constant Contact to organize and categorize over 100 clients in order to share specialized promotions within each group

Bachelor'S Degree, Public Relations

Activities and Societies: Kappa Delta Sorority, Public Relations Student Society of America, The Daily Aztec

Education record

Semester abroad exchange program

Education record