Nada Ishtewi Email & Phone Number

United Kingdom

San Diego County, California, United States

Boston, Massachusetts, United States

Tripoli, Libya

Tripoli, Libya

• Built and managed the Product Design team at Asarya,establishing design systems and processes that resulted in increase in design efficiency
• Led the design of new versions of ESEMS Cloud and Infinity, Asarya's most popular products, for different platforms and user personas, resulting in increased user satisfaction.
• Created the first versions of the Asarya, ESEMS and Infinity design systems, establishing a consistent and scalable design foundation for future development.
• Redesigned the company's CRM system, making it more scalable, user-friendly, and efficient.

Tripoli, Libya

• Designed an E-wallet system with multiple views for different user types, including mobile and web apps.
• Led the design of the electronic insurance app, from discovery to wireframing and prototyping, to ensure a user-friendly and efficient experience.
• Designed the 2nd version of Becom, an E-cards and vouchers system, from ideation to launch.
• Developed clear and concise design specifications that helped engineers to implement designs accurately.
• Collaborated closely with stakeholders to ensure that designs met both business and user needs.

Boston, Massachusetts, United States

• Led user research and usability testing to better understand user needs, resulting in enhanced user experiences based on research findings.
• Collaborated with cross-functional teams to ensure that designs met both user and business needs.
• Created the first design system for the company, which has helped to streamline the design process and ensure consistency across products.
• Designed a mobile app for clinic front-desk use, which has improved customer satisfaction.

Vancouver, British Columbia, Canada

• Designed the brand, design system, and UX/UI for a startup ecosystem, a suite of 9 web applications that serves the needs of startups, founders, investors, and talents.
• Collaborated with stakeholders across the company to ensure that the design was aligned with the company's mission and vision.
• Delivered high-quality designs that met both business and user needs.

Libya

• Led the design and launch of Connect Pay, an e-wallet app that has transformed the way people pay.
• Designed the UI for Wejha, a hospitality mobile app.
• Developed a unique and engaging brand and characters for Future, an innovative new project under ion-plus.
• Created a variety of high-quality digital and print marketing materials for Connect that have helped to increase brand awareness and engagement.

Libya

• Led the development of landing pages for ION+ and ION+ Kindus, two innovative products from ION Telecom and Technology.
• Customized and managed the open-source CMS Moodle and LMS OpenEdx to meet the specific needs of ION Telecom and Technology.
• Collaborated with the front-end web development team to design a web-based hospitality ERP system for one of the largest hotels in the country.
• Collaborated with the brand team to design illustrations for ION+ Kindus, a project that helped to digitally transform educational systems in the country during the COVID-19 pandemic by providing a free.

Benghazi, Libya