Nancy Sarpa-Samuelson Email & Phone Number

Pacifica, Ca, Us

Palo Alto, California, Us

Direct and execute all enrollment marketing digital strategies including managing digital marketing agency, KPIs, metrics, reporting, and Search Engine Optimization strategies. Oversee and implement all external Drupal website content and marketing strategies; including launching new brand platform. Strategize with Admissions and Continual Education on paid marketing strategies by creating messaging, drip campaigns, and advertising to promote programs, events, and webinars.Plan and implement brand awareness marketing campaign for Bay Area Audience, increasing website traffic by 34% during the campaign duration. Manage brand and creative execution for print, video, imagery, collateral, and digital marketing assets, including creating the first Brand Center.Skilled at Drupal, Asana, Airtable, Slack, Redbooth, Basecamp, MailChimp, Moz,

Oakland, Ca, Us

Recruited executive VP who managed Marketing & Communications, with illustrated results of driving year over year growth on identified KPI’s using multi-channel strategic marketing strategies to engage the consumer and build brand awareness, using comprehensive, message-driven, communication, email, digital, and social media channels to achieve these goals. Meticulous project manager delivering on multiple deadlines while maintaining an organized, yet creative approach that draws a successful connection to business objectives.-Oversee and foster marketing staff of 6: job titles range from Social Media, Senior PR, Creative Services and Marketing Managers-Lead creative design and copywriting for digital, video and print assets; consumer and industry communications; website, paid and organic media & social media, Public Relations, SEO-Conduct detailed market research developed and implemented new digital marketing strategies and plans to create brand awareness and deliver on outlined KPI’s-Direct and negotiate annual contracts with National Public Relations, Marketing & Media Agencies-Work cross-functionally with the SALES team to produce collateral, Tradeshows, and messaging strategies -Accelerate the creation of content from concept to marketing delivery and social retargeting-Integrate new strategic plan for social media, FB/Instagram & LinkedIn which show growth in followers and engagement-Outstanding organization and campaign management skillsAccomplishments-Created the first Communication Plan in the organization’s history, produced and wrote Annual Report-Launched new Sales & Meeting Markets brand and communication platform-Established innovative Partnerships & MOU’s with Community Partners

Carmel Valley, Ca, Us

Regional marketing and communication advisor, and Request For Proposal (RFP) writer and respondent, to build clients and opportunities within the RGS network. Our team develops and implements a broad range of communications efforts for cities, counties, special districts, and regional planning agencies throughout California.

Positioned in an executive role to oversee all communications, marketing and community services for a resident/resort community in the Coachella Valley. Direct and execute strategic plans, partnerships, sponsorships, and tourism marketing campaigns to impact the growth of the brand and influence revenue. o Led all strategic media relations and communication initiatives (monthly newsletter, press releases, public statements, crisis communication, State of the City Address)o Supervised Creative, Public Relations, and Digital Marketing Agencieso Orchestrated successful tourism marketing campaigns that include social media, digital, print, and strategic partnerships with demonstrated growth in brand awareness and economic impacto Implemented sponsor partnerships for Tourism and Economic Developmento Strategized and executed all City/Community eventso Operated multi-million-dollar budgeto Administered grant program and spearhead community outreacho Facilitated public committees for Grant Program, Marketing, Community, Tourismo Managed and optimized web content to increase Search Engine Optimization o Presented strategies, plans and results to City Councils, Boards, and other agencieso Negotiated RFP’s and contracts for new or expanding strategic partnershipso Oversaw strategic planning and marketing for City-owned Indian Wells Golf ResortAccomplishments- Executed effective re-brand for the City and Indian Wells Golf Resort- Increased resident membership participation by 80%- Received 98% approval for City’s communication program through census poll- Annually develop Communication, Brand & Tourism Marketing Strategic Plans

• Led strategy, creative and business development for a variety of clients. • Supervised creative team of writers, art directors and programmers.

San Francisco, California, Us

(hired from consulting position)• Reported directly to founder/CEO and VP of Marketing, directed marketing strategies, creative development ,and execution of all brand advertising (pre-IPO).• Oversaw large external advertising agency and launched successful lead-generating campaigns.• Developed, planned and executed innovative integrated marketing opportunities. • Managed multi-million dollar marketing budget with proven ROI.

San Francisco, California, Us

• Created and presented marketing plans for all aspects of consumer marketing, lead-generating and creative development for all outbound and inbound marketing for large CRM company.• Executed multi-million dollar budget that supported all new product launches and upgrades to existing system.• Successfully reached marketing goals while staying within budget.

Dublin, Dublin, Ie

(client: salesforce.com)• Directed a staff of 20+ in all aspects of account management for salesforce.com--from media planning and executing advertising campaigns to marketing programs and budget management.• Successfully delivered brand advertising, direct mail, promotional, media, interactive, collateral and sales tool while continuing to increase client’s database of prospects.