Lead and manage all aspects of the company's marketing efforts.Establish and optimize marketing processes and structures to align with current business needs.Develop and implement a comprehensive marketing strategy to drive business growth.Orchestrate diverse marketing initiatives to ensure alignment with overarching objectives.Drive content marketing planning and execution for enhanced brand awareness and engagement.

Contributed to Software as a Service (SaaS) for EHSQ and ESG management, overseeing all marketing-related activities for national and international Quentic partners. Project management responsibilities included driving partner marketing initiatives and ensuring effective collaboration within the dynamic world of EHSQ and ESG management.

Served as the Project Manager overseeing all event-related activities, spanning B2B, B2C, and internal corporate events for Sony Electronics Germany.Successfully managed events such as Alpha Days, Dealer Days, IFA booth, and Photopia, ensuring flawless execution and impactful representation.

Spearheaded interdisciplinary project management for both national and international headquarter events and exhibitions, overseeing the entire lifecycle from conception to planning and execution.Developed comprehensive event guidelines to ensure consistency and excellence in event execution.

Provided crucial support in the planning, coordination, and execution of international headquarter events.Led the conception, planning, and coordination of national headquarter events.Oversaw the strategic planning, control, and logistics of globally distributed product collections and exhibits.

Orchestrated the coordination and logistics of worldwide product collections and exhibits.Formulated and executed plans for national staff fairs, including conception and coordination.

Provided comprehensive support to directors in organization, administration, and project management.Managed the planning, organization, and financial aspects of business travel.Executed mission planning and control for event furniture and exhibits at international brand events.