Senior Visual Design Manager | Motion Designer | Visual Storyteller
Current• Lead design work on major seasonal and cultural omnichannel campaigns, driving cohesive brand experiences across all digital platforms including site, app, email and social• Provide leadership to a team of three Digital Designers to create effective and innovative marketing campaigns• Initiated the integration of motion design into the company’s visual strategy, creating engaging animations and graphics that transform user experience and elevate brand storytelling• Develop brand asset guidelines, including site specifications, iconography, typography, motion styles, prototypes, and templates that production designers use to create assets throughout each season• Cultivate a prototyping mindset within the team, empowering them to develop a more cohesive customer journey• Partner with product managers, marketing leads, and site merchandising teams to create engaging campaigns that enhance customer interaction