Senthil Kumar Natarajan personal email
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Ecommerce professional with more than 10 years of experience in driving innovation. An expert in platform based business models. I have designed and implemented products and also conducted extensive research on these platforms. Analytics has been used by me extensively in both evaluating the product as well as in my research. This has provided me the ability to look beyond the immediate product metrics to a much wider impact perspective. Businesses in highly regulated environment would find these skills an asset in convincing the social benefit to different stakeholders like think tanks, NGOs and regulatory bodies.
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Public Policy And Government RelationsNinjacart Jun 2021 - PresentBangalore Urban, Karnataka, India -
Product HeadLifafa Giftech Private Limited May 2020 - Jun 2021Greater Bengaluru Area- Create a payment solution that provided single point view of all types of payments received- Review and monitor the payment landscape in India for physical retailers- Write product specifications for the technology team- Engage with partners to improve customer satisfaction -
Head Of ProductGoomo Holdings Services India Private Limited Nov 2019 - Apr 2020Bengaluru Area, India- Establish an holidays package marketplace for India- Conceptualize and develop the product- Onboard sellers to the platform- Build the operations and support team -
Head - Digital OutreachPrs Legislative Research Jan 2019 - Sep 2019New Delhi Area, India- Lead the citizen outreach program to increase awareness of legislation and legislative processes.- Worked on 3 year digital strategy road map for the organization.- Tied up with Dailyhunt and Yahoo News to distribute content. Increased the “Know Your Bill In Less Than 3 Minutes” videos viewership by more than 25x in 3 months.- Worked with news organizations during General Election 2019 to distribute details of MP’s performance in Parliament during the 16th Lok Sabha.- Review… Show more - Lead the citizen outreach program to increase awareness of legislation and legislative processes.- Worked on 3 year digital strategy road map for the organization.- Tied up with Dailyhunt and Yahoo News to distribute content. Increased the “Know Your Bill In Less Than 3 Minutes” videos viewership by more than 25x in 3 months.- Worked with news organizations during General Election 2019 to distribute details of MP’s performance in Parliament during the 16th Lok Sabha.- Review policies related to digital and online businesses. Show less -
Research AssistantUniversity Of Minnesota - Carlson School Of Management Nov 2017 - Nov 2018Greater Minneapolis-St. Paul Area- Study the impact of the introduction of a new feature of dispute management system on Freelancer.com and study its implication on other product features like reviews and certification.- Used this feature introduction as a natural experiment and employed difference in differences regression methodology to identify and quantify the impact.- Identified that this new feature has reduced the weight of ratings by 50% and that of certification by 62% in the decision to hire. More… Show more - Study the impact of the introduction of a new feature of dispute management system on Freelancer.com and study its implication on other product features like reviews and certification.- Used this feature introduction as a natural experiment and employed difference in differences regression methodology to identify and quantify the impact.- Identified that this new feature has reduced the weight of ratings by 50% and that of certification by 62% in the decision to hire. More importantly, we identified heterogeneity in the impact. The impact was found to be significant only in services like data entry, whereas there was no significant impact on services like logo design.- Conducted a detailed literature review on the reputation management systems used by online platforms.- This paper was submitted at the International Conference of Information Systems, 2018 at San Francisco, California and currently working on the comments received from the reviewers. Show less -
ConsultantThe Centre For Internet And Society Jun 2018 - Sep 2018Bengaluru Area, India- Contributed to the “Future of Work in India” Project funded by TIDES Foundation.- Wrote a case study on the future of employment in the IT/ITES sector in India.- Reviewed the impact of gig economy in the Indian context. The main issue identified was that the current studies in digital labor platform technology are from the view of developed markets. These markets have very high levels of formal employment in contrast to developing markets. So need to validate these conclusions in the… Show more - Contributed to the “Future of Work in India” Project funded by TIDES Foundation.- Wrote a case study on the future of employment in the IT/ITES sector in India.- Reviewed the impact of gig economy in the Indian context. The main issue identified was that the current studies in digital labor platform technology are from the view of developed markets. These markets have very high levels of formal employment in contrast to developing markets. So need to validate these conclusions in the context of developing markets was highlighted.- Helped conduct a 2 day policy workshop on gig economy in India. Show less
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Senior Product ManagerGoomo.Com Feb 2017 - Aug 2017Bengaluru Area, India- Launch flights product on goomo.com with content provided by a 3rd party. Achieved monthly average transactions of about 700.- Implemented a promo code based incentive system to drive transactions. Almost 85% of the transactions were incentivised. - Wrote user stories and planned the project for its execution.- Designed the analytics framework for the portal.- Implemented the accounting process using Navision.- Expand the flights products to different channels like B2B and… Show more - Launch flights product on goomo.com with content provided by a 3rd party. Achieved monthly average transactions of about 700.- Implemented a promo code based incentive system to drive transactions. Almost 85% of the transactions were incentivised. - Wrote user stories and planned the project for its execution.- Designed the analytics framework for the portal.- Implemented the accounting process using Navision.- Expand the flights products to different channels like B2B and B2E. Show less
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Senior Product ManagerDealontrip.Com Aug 2016 - Feb 2017Bengaluru Area, India- Conceptualized the platform for selling unsold flight tickets to wait listed train passengers.- Selected for Amadeus incubator program.- Wrote user stories and requirements for the engineering team.- Sold the concept to potential partners for bringing them onto the platform. Brought on board Jet Airways and Trainman.in as launch partners.- Pitched the concept to investors.
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Senior Product ManagerHolidayiq.Com Apr 2015 - Jul 2016Bengaluru Area, India- Launched video as a new format for review on Holidayiq.com. More than 3000 videos were collected in 4 months.- Launched the platform to drive hotel reviews through 3rd party partnerships. Powered Makemytrip.com’s hotel review through this platform.- Applied text mining on reviews to create destination specific selection criteria in the faceted search. This achieved a click through rate of about 5%, the 2nd highest after price.- Implemented Mailchimp as the transaction email… Show more - Launched video as a new format for review on Holidayiq.com. More than 3000 videos were collected in 4 months.- Launched the platform to drive hotel reviews through 3rd party partnerships. Powered Makemytrip.com’s hotel review through this platform.- Applied text mining on reviews to create destination specific selection criteria in the faceted search. This achieved a click through rate of about 5%, the 2nd highest after price.- Implemented Mailchimp as the transaction email platform for collecting reviews thereby improving the quality of delivery.- Conducted A/B tests on the review page and review request emails, thereby increased the organic conversions from 2.5% to about 9% in 6 months.- Coordinated with stakeholders (Marketing, Alliances and Operations) for product launch.- Performed Principal Component Analysis(PCA) to identify the actual number of review parameters required. Showed through Scree Plots that only 4 parameters instead of 7 were required to achieve 98% accuracy in overall ratings.- Ran an incentive program for reviews with credit of money into the Makemytrip wallet for sharing a review. A test of different amounts was conducted to identify the optimal amount of incentive.- Launched the weekend destination product on the website and app. This was done based on analytics and interviews with travellers which showed that the predominant reason for visiting the website/app was to identify destinations for weekends / long weekends. - Wrote user stories and worked with engineering team to execute it. Show less -
Product ManagerTaxiforsure.Com Jul 2014 - Mar 2015Bengaluru Area, India- Set the product plan for corporate and alliances businesses by working with the founders and other stakeholders.- Launched the corporate portal for online registration, booking and cab tracking. This received a daily average of 20 registrations organically, which improved the efficiency of the corporate sales team.- Conducted pilot studies with corporate customers at Ahmedabad(Torrent Pharma) and Bengaluru(HSBC) to understand the product fitment and identify areas of opportunity… Show more - Set the product plan for corporate and alliances businesses by working with the founders and other stakeholders.- Launched the corporate portal for online registration, booking and cab tracking. This received a daily average of 20 registrations organically, which improved the efficiency of the corporate sales team.- Conducted pilot studies with corporate customers at Ahmedabad(Torrent Pharma) and Bengaluru(HSBC) to understand the product fitment and identify areas of opportunity. - Initiated discussions with travel booking tools and expensing tools to provide a seamless corporate travel experience from booking till the employee is reimbursed the amount.- Designed a platform for an alliance program whereby the bookings can be initiated from any partner applications.- Wrote user stories and planned the project for its execution. Show less
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Gm - EbusinessThomas Cook India Limited Jun 2007 - Jun 2014Mumbai Area, India- Leading the activity for transforming the company from an offline player to a technology enabled company which can take on the competition from new online companies.- Implemented an end to end booking tool for corporate travel division, through which transactions worth 1200 Cr are transacted per year.- Integrated the booking tool with SAP FICO for accounting and balance sheet reporting. - Create a new business channel through mobile devices and owned its P&L. Holidays sale of… Show more - Leading the activity for transforming the company from an offline player to a technology enabled company which can take on the competition from new online companies.- Implemented an end to end booking tool for corporate travel division, through which transactions worth 1200 Cr are transacted per year.- Integrated the booking tool with SAP FICO for accounting and balance sheet reporting. - Create a new business channel through mobile devices and owned its P&L. Holidays sale of about 30 Lakhs per month was achieved organically within 3 months of launch. - Implemented CRM which provided omni channel capability by integrating the operations of the stores, website and call centre.- Developed an app for the holidays sales team, powered by mpos solution and integrated with CRM to make each salesperson a store on the go. This reduced the sales cycle from 12 days to 3-4 days. Also the time spent per customer at the store reduced by more than 75% from 2 hours to 30 mins.- Setup a centralized fulfillment center for corporate travel operations. - Received the “Role of Honor” award twice for achieving the highest performance rating. Show less -
Engineer - SalesHoneywell Process Solutions Jul 2004 - Jun 2005Hyderabad Area, India- Promoted the newly launched Hybrid Controller solution to continuous process industries.- Ensured that Honeywell was in the top of mind of customers through engaging the customer regularly by providing technical inputs and product demos.- Managed a monthly sales of about Rupees 1.5 crores without taking into account high value large project procurement.- Prepared RFP bidding documents for large projects and attended tender opening sessions.- Obtained the first order in India… Show more - Promoted the newly launched Hybrid Controller solution to continuous process industries.- Ensured that Honeywell was in the top of mind of customers through engaging the customer regularly by providing technical inputs and product demos.- Managed a monthly sales of about Rupees 1.5 crores without taking into account high value large project procurement.- Prepared RFP bidding documents for large projects and attended tender opening sessions.- Obtained the first order in India for Steam and Water Analysis System from BHEL, Hyderabad and also the first Hybrid controller order from South India from Tanfac, Cuddalore. - Implemented industrial automation projects through appointment of vendors. Show less -
Research Associate - Dept Of Instrumentation TechnologyMadras Institute Of Technology Jun 2002 - May 2004Chennai Area, India- Handled the advanced control systems and process control Lab sessions and conducted the final exams.- Assisted professor in fuzzy and neural network based controller design.- Modelling non-linear systems and develop strategies to linearise it using MATLAB.
Senthil Kumar Natarajan Skills
Senthil Kumar Natarajan Education Details
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Public Policy Analysis -
Marketing & Finance -
Madras Institute Of TechnologyInstrumenation -
Hindustan College Of EngineeringElectronics And Instrumentation
Frequently Asked Questions about Senthil Kumar Natarajan
What company does Senthil Kumar Natarajan work for?
Senthil Kumar Natarajan works for Ninjacart
What is Senthil Kumar Natarajan's role at the current company?
Senthil Kumar Natarajan's current role is Public Policy.
What is Senthil Kumar Natarajan's email address?
Senthil Kumar Natarajan's email address is ns****@****hoo.com
What schools did Senthil Kumar Natarajan attend?
Senthil Kumar Natarajan attended Humphrey School Of Public Affairs, Bharathidasan Institute Of Management Tiruchirapalli, Madras Institute Of Technology, Hindustan College Of Engineering.
What are some of Senthil Kumar Natarajan's interests?
Senthil Kumar Natarajan has interest in Cooking.
What skills is Senthil Kumar Natarajan known for?
Senthil Kumar Natarajan has skills like Mobile Commerce, E Commerce, Airlines, Business Development, Project Management, Product Development, Business Strategy, Crm, Integration, Team Management, Mobile Devices, Management.
Who are Senthil Kumar Natarajan's colleagues?
Senthil Kumar Natarajan's colleagues are Rajesh Singh, Shashidhar Mg, Gaurav Kumar Jaiswal, Dev Yadav, Syed Meesam Abbas, Muthu Krishna, Abishek N.
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Senthil Kumar Natarajan
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