Natalie Helms Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Greater Los Angeles Area

Los Angeles, California

• Oversaw all digital planning, building and execution of paid social and search campaigns across three verticals, resulting in 4x growth.
• Managed daily optimization of campaigns to keep average CPA under $8, resulting in 50k registrations per campaign and a +150% ROAS.
• Led marketing analytics and ROI analysis for c-level executives and shareholders on a bi-monthly basis.
• Executed robust A/B testing to help drive more campaign conversions.
• Spearheaded testing and innovation… Show more
• Spearheaded testing and innovation to optimize effectiveness and maximize ROAS. Show less

Greater Los Angeles Area

• Directed performance marketing for three different product lines, resulting in 3x YOY growth.
• Managed cross functional relationships to ensure quality leads were delivered to improve campaign performance.
• Lead the development and planning of marketing strategies and scaling of the business to a global technology brand.

Greater Los Angeles Area

• Directed all ad buying for the division, optimizing over 300+ campaigns for Goldenvoice regional concerts and festivals.
• Oversaw marketing budget of 1k – 5k, created advertising plans to achieve immediate business goals.
• Created monthly reporting system and analyzed all channel metrics, growth and CPC.
• Managed all email marketing with the creation and execution of all e-cards for the Los Angeles region.

Greater Los Angeles Area

• Assisted with the placement and creation of marketing assets for club level venues and festivals. Assisted with Press for Festivals.
• Used my graphic design skills to build banners, print ads, Ecards and newsletters.

Greater Los Angeles Area

• Assisted the Publicity Director with researching and approving press applications for Coachella Valley Music and Arts and Stagecoach Country Music Festival.
• Conducted a first pass at press applications and compiled an excel with suggested approval and denials.
• Managed the press check-in process.

Hollywood

• Assisted the Marketing and PR Department of Ragga Muffins Festival.
• Developed radio, print, and online ad promotions.
• Assisted with press relations, and oversaw press check-in at the events.

Hollywood, CA

Assisted with office work, web banners and poster design.

South Africa

Organized and ran the Entertainment portion of The City of Tshwane FIFA Fan Fest during the course of the 2010 FIFA World Cup. Put together a 30-day schedule, organized stage crew, liaison for artists.

Greater Los Angeles Area

Assisted with general office work and assisted the web designer on the look and feel of the web page.

Master’S Degree, Masters Of Arts In Music Business Administration

Bachelor Of Arts (B.A.), Graphic Design

Graphic Design - Undergrad Music Business Administration - Masters

Associate Of Arts (A.A.), Behavioral And Social Sciences

Studied Social and Behavioral Science