Nadezhda Shineva Email & Phone Number

• Responsible for the digital marketing strategy and performance of Oxxy website builder platform and Reservation.Tools platform
• Managing social media accounts – visual creation, copywriting, engagement with online users
• Managing PPC campaigns on Facebook, Google Adwords and Yandex (Bulgaria, Romania, Russia)
• Video editing of Youtube video tutorials
• Managing online promo campaigns
• Analyzing marketing data to adjust current campaigns and future marketing activities

Rome Area, Italy

• Development and implementation of the web marketing strategy of the online platform www.easydiplomacy.com: content management; social media communication (Facebook, Linkedin, Twitter); creation, copyright and.

• Development and implementation of the corporate marketing strategy in order to achieve the agreed targets in terms of market shares, sales volumes, financial results, brand awareness
• Marketing budget planning and management
• Development and execution of ATL and BTL advertising campaigns (national & local), PR campaigns and events, promotional activities in line with the marketing strategy and budget; Partner advertising and marketing.
• Performing market evaluation and forecasting market trends; Responsible for market researches (qualitative & quantitative) and Mystery client projects; Partner marketing and research agencies: GFK, Ipsos, Market links.
• Production and supplies of branded materials and equipment for internal and external branding of the petrol stations;
• Responsible for internal and external communication and PR activities; Organizing media events; development of corporate social community profiles (Facebook)

• Managing a team of 4 people – 2 Product Managers, Pricing Manager, Market analysis Expert
• Responsible for planning, developing, and realizing the marketing strategy
• Managing the Product Development activities – design of telco products and services (technical characteristics and requirements, pricing, billing, customer contracts and terms of use, market positioning, promotions and.
• Organization and coordination of market research activities and analysis of the collected data
• Overseeing all brand activities to ensure that it is in line with brand/product strategy and corporate guidelines
• Managing strategic marketing partnerships

• Managing the development and implementation of the Marketing communication strategy
• Organizing all advertising activities, preparing materials for use at points of sale, exhibitions and conferences
• Managing marketing budget and expenses to ensure effectiveness of the planned advertising and PR campaigns
• Handling relations with advertising, PR and web
• Managing external and internal communications
• Supervising marketing specialists (1 person)Main project: Building a new corporate identity “1One” brand – name, logo, brand strategy and preparing a nationwide advertising campaign (TV incl.)

• Managing a team of 5 people – 2 Product Managers, Pricing Manager, Specialist Marketing communications, Market analysis Expert
• Responsible for the development and implementation of the Marketing and communication strategy
• Managing Product Development activities– design of telco products and services and management of the entire product line life cycle from strategic planning to tactical activities. Working with all departments to.
• Organization and coordination of market research activities and analysis of the collected data
• Overseeing all brand activity to ensure that it is in line with brand strategy and corporate guidelines
• Organizing all advertising activities, preparing materials for use at points of sale, exhibitions and conferences

• Responsible for the launch, strategic development and marketing of 13 online projects: www.dnes.bg (information website), www.investor.bg (information website), www.tialoto.bg (female online magazine), www.gol.bg.
• Building and managing a Marketing team of 6 people - 2 Brand Managers, Project Manager, Marketing Assistant, 2 Web designers
• Working directly with executive staff to define challenges and develop business strategies
• Planning, organizing and controlling all brand marketing activities
• Implementing and managing new internal procedures related to the processes from intake to production
• Coordinating between IT, Sales and Media departments to ensure that all initiatives are reflective of the overall corporate brand and marketing strategy

• Responsible for the launch, strategic development and marketing of 13 online projects: www.dnes.bg (information website), www.investor.bg (information website), www.tialoto.bg (female online magazine), www.gol.bg.
• Working directly with executive staff to define challenges and develop business strategies
• Defining and implementing sales & marketing strategies
• Establishing and maintaining effective business relationships at senior levels with key account customers
• Preparing proposals, handling customers order processing and fulfillment, coordination and support the project management of various projects

• Develop the marketing strategy of 5 online projects www.dnes.bg (information website), www.investor.bg (information website), www.tialoto.bg (female online magazine), www.snimka.bg (online photo albums), www.start.bg.
• Implement the marketing policy in order to increase brand awareness, market share and profit
• Develop the marketing strategy in order to assure an effective and constant support for the sales process and to improve company's image and values
• Use all company's internal resources in order to maximize company's sales
• Develop a portfolio of services to be delivered to company's clients
• Provide information about market and competition

Paris Area, France

Implementation of the SEO strategy of the corporate website http://www.airliquide.com/. Regular actualization of the website information in coordination with the Marketing managers of the different sectors of activities; Data base administration - elaboration of statistical reports online traffic, user profiles, visited pages

Master'S Degree, Mba, Marketing, Management, Political Sciences

Highly selective, based on merit, the CDI is an independent institution for post-graduate education that offers lectures from professors.

Industrial Chemistry

Activities and Societies: Scholarship of excellence (Erasmus/AUF): One year study abroad at ENSSPICAM, Aix-Marseille III, FRANCE

Master, Industrial Chemistry In French Language

Activities and Societies: President of Club francophone de cooperation et developpement Scholarship of excellence (Erasmus/AUF): One year.

French Language School