Nadezhda Shineva Email & Phone Number

• Responsible for the digital marketing strategy and performance of Oxxy website builder platform and Reservation.Tools platform• Managing social media accounts – visual creation, copywriting, engagement with online users• Managing PPC campaigns on Facebook, Google Adwords and Yandex (Bulgaria, Romania, Russia)• Video editing of Youtube video tutorials • Managing online promo campaigns • Analyzing marketing data to adjust current campaigns and future marketing activities• Website management & content creation; Creating blog articles in English and Bulgarian to help increase search engine ranking and improve users engagement • Email marketing by creating regular newsletters • Building unique websites for company clients• Managing collaborations with external advertising, marketing agencies and freelancers• Customer support: answering customer requests through mail, online chat and phone • Preparing weekly and monthly reports on social media performance, corporate KPIs etc.• Preparing corporate presentations with KPI reports and market research data for investors and company shareholders• Development and consolidation of strategic marketing partnerships• Managing job interviews for new openings in Bulgaria and Romania• QA – testing new website functionalities on front and backend

Rome Area, Italy

• Development and implementation of the web marketing strategy of the online platform www.easydiplomacy.com: content management; social media communication (Facebook, Linkedin, Twitter); creation, copyright and distribution of a weekly newsletter (English and Italian); management of the online Community and memberships including more than 1000 high-profile members, representatives of the Diplomatic world in Italy; online platform upgrade project: development of a new website design and functionalities concept in line with the marketing strategy in collaboration with external IT agencies.

• Development and implementation of the corporate marketing strategy in order to achieve the agreed targets in terms of market shares, sales volumes, financial results, brand awareness• Marketing budget planning and management• Development and execution of ATL and BTL advertising campaigns (national & local), PR campaigns and events, promotional activities in line with the marketing strategy and budget; Partner advertising and marketing agencies: KRES, Saatchi&Saatchi, McCann Erickson, Mediapost Hit Mail• Performing market evaluation and forecasting market trends; Responsible for market researches (qualitative & quantitative) and Mystery client projects; Partner marketing and research agencies: GFK, Ipsos, Market links, Alpha research• Production and supplies of branded materials and equipment for internal and external branding of the petrol stations; • Responsible for internal and external communication and PR activities; Organizing media events; development of corporate social community profiles (Facebook)• Development and implementation of Customer service procedures within the chain of gas stations and management of customer satisfaction surveys• Cooperation with external agencies (advertising, promotional, research) as well as within company departments; Еxecution of pitches for partner agencies for each projectAchievements: successful launch of a new fuel brand (Efix gasoline 95 and Efix diesel) on Bulgarian market.Rompetrol Bulgaria EAD is a member of The Rompetrol Group and is one of the main players on the oil&gas market in Bulgaria. Retail operations of the company are carried out via a distribution network with national coverage comprising 61 petrol stations. Rompetrol Bulgaria owns an oil terminal close to Russe which ensures smooth wholesale operations throughout Bulgarian territory.

• Managing a team of 4 people – 2 Product Managers, Pricing Manager, Market analysis Expert• Responsible for planning, developing, and realizing the marketing strategy• Managing the Product Development activities – design of telco products and services (technical characteristics and requirements, pricing, billing, customer contracts and terms of use, market positioning, promotions and discounts, dealers trainings). Working with all departments to execute (Sales, Communications, Technical department, Procurement, Finance, Legal).• Organization and coordination of market research activities and analysis of the collected data • Overseeing all brand activities to ensure that it is in line with brand/product strategy and corporate guidelines• Managing strategic marketing partnerships

• Managing the development and implementation of the Marketing communication strategy• Organizing all advertising activities, preparing materials for use at points of sale, exhibitions and conferences• Managing marketing budget and expenses to ensure effectiveness of the planned advertising and PR campaigns • Handling relations with advertising, PR and web • Managing external and internal communications • Supervising marketing specialists (1 person)Main project: Building a new corporate identity “1One” brand – name, logo, brand strategy and preparing a nationwide advertising campaign (TV incl.)

• Managing a team of 5 people – 2 Product Managers, Pricing Manager, Specialist Marketing communications, Market analysis Expert• Responsible for the development and implementation of the Marketing and communication strategy• Managing Product Development activities– design of telco products and services and management of the entire product line life cycle from strategic planning to tactical activities. Working with all departments to execute (Sales, Communications, Technical department, Procurement, Finance, Legal).• Organization and coordination of market research activities and analysis of the collected data • Overseeing all brand activity to ensure that it is in line with brand strategy and corporate guidelines• Organizing all advertising activities, preparing materials for use at points of sale, exhibitions and conferences• Managing marketing budget and expenses to ensure effectiveness of the planned advertising and PR campaigns • Handling relations with advertising, PR and web • Managing external and internal communications

Responsible for the launch, strategic development and marketing of 13 online projects: www.dnes.bg (information website), www.investor.bg (information website), www.tialoto.bg (female online magazine), www.gol.bg (sport website), www.aha.bg (dating website), www.mp3.bg (music), www.blog.bg (blogs), www.snimka.bg (online photo albums), www.netkelner.bg (pizza online), www.start.bg (online search engine), www.rabota.bg (job seaking website), www.zip.bg (social network), www.rss.bg.• Building and managing a Marketing team of 6 people - 2 Brand Managers, Project Manager, Marketing Assistant, 2 Web designers • Working directly with executive staff to define challenges and develop business strategies• Planning, organizing and controlling all brand marketing activities• Implementing and managing new internal procedures related to the processes from intake to production• Coordinating between IT, Sales and Media departments to ensure that all initiatives are reflective of the overall corporate brand and marketing strategy• Developing key partnerships within and outside the company as necessary to promote business development opportunities

Responsible for the launch, strategic development and marketing of 13 online projects: www.dnes.bg (information website), www.investor.bg (information website), www.tialoto.bg (female online magazine), www.gol.bg (sport website), www.aha.bg (dating website), www.mp3.bg (music), www.blog.bg (blogs), www.snimka.bg (online photo albums), www.netkelner.bg (pizza online), www.start.bg (online search engine), www.rabota.bg (job seaking website), www.zip.bg (social network), www.rss.bg.• Working directly with executive staff to define challenges and develop business strategies• Defining and implementing sales & marketing strategies• Establishing and maintaining effective business relationships at senior levels with key account customers• Preparing proposals, handling customers order processing and fulfillment, coordination and support the project management of various projects

Develop the marketing strategy of 5 online projects www.dnes.bg (information website), www.investor.bg (information website), www.tialoto.bg (female online magazine), www.snimka.bg (online photo albums), www.start.bg (online search engine).• Implement the marketing policy in order to increase brand awareness, market share and profit• Develop the marketing strategy in order to assure an effective and constant support for the sales process and to improve company's image and values• Use all company's internal resources in order to maximize company's sales• Develop a portfolio of services to be delivered to company's clients• Provide information about market and competition

Paris Area, France

Implementation of the SEO strategy of the corporate website http://www.airliquide.com/. Regular actualization of the website information in coordination with the Marketing managers of the different sectors of activities; Data base administration - elaboration of statistical reports online traffic, user profiles, visited pages

Master'S Degree, Mba, Marketing, Management, Political Sciences

Highly selective, based on merit, the CDI is an independent institution for post-graduate education that offers lectures from professors.

Industrial Chemistry

Activities and Societies: Scholarship of excellence (Erasmus/AUF): One year study abroad at ENSSPICAM, Aix-Marseille III, FRANCE

Master, Industrial Chemistry In French Language

Activities and Societies: President of Club francophone de cooperation et developpement Scholarship of excellence (Erasmus/AUF): One year.

French Language School