• Manage SaaS onboarding of new clients• Entrusted with a portfolio of key brands for Zeta

• Drove acceleration of high growth clients by focusing on strategic recommendations and C-Suite relationships

• Partnered with Fortune 500 clients to achieve their omni-channel marketing goals by harnessing the power of their first party CRM data and reaching their customers in the right channel, with the right message at the right time, using Zeta’s Marketing Platform• Doubled the contract value of one of my accounts by increasing the client's own revenue y-o-y• Supported clients in building out segmentation and optimal messaging to support a customer centric approach for their… Show more • Partnered with Fortune 500 clients to achieve their omni-channel marketing goals by harnessing the power of their first party CRM data and reaching their customers in the right channel, with the right message at the right time, using Zeta’s Marketing Platform• Doubled the contract value of one of my accounts by increasing the client's own revenue y-o-y• Supported clients in building out segmentation and optimal messaging to support a customer centric approach for their brand• Managed the migration of new prospects from competitor SaaS platforms onto Zeta’s Marketing Platform• Mentored Account Managers and new Account Directors• Industry experience includes financial services, retail, healthcare, and travel and entertainment Show less

• Led a cross-functional team on CRM database implementations to enable multi-channel customer experiences• Prepared quarterly business reviews for clients, covering analyses of response metrics and strategic recommendations to drive their programs forward

• Contractor for marketing project implementations and client relationship development, primarily for Acxiom

• Led a team of Account Managers, Production Specialists, Client Engineers, Designers and Copywriters to execute email campaign automation and web development projects

• Managed client relationships as well as all products and services delivered • Responsible for updating clients on the latest marketing industry trends and providing recommendations on how to improve their programs to drive customer acquisition and existing customer retention plus engagement

• Responsible for day-to-day client management, including weekly status meetings, reporting and budgeting/billing

• Acted as the day-to-day client contact, executing email campaigns and providing campaign response reporting• Supported self-service clients who had access to Digital Impact’s proprietary email and analytics platform

• Oversaw publishing and web production teams on translation of websites, software products and offline marketing materials into 20 languages