Nicolas Simonin Email & Phone Number

Los Angeles, California, United States

Frame up and deliver regular cadence tracking of trailers/campaigns (i.e., 24 hour, 48 hour, etc.) and series (i.e., premiere, weekly, finale, etc.), across volume and sentimentLead reporting of social KPIs to support and inform marketing and PR strategiesDerive actionable insights into series elements, such as characters, talent, storylines, etcIdentify organic and trending conversation drivers from SPT series or in broader landscape that could be applied to timely strategiesPartner across the team to combine social insights alongside primary, syndicated, and performance data on titles and genresProduce and present insights deliverables on titles, including performance insight memos, season diagnostic studies, etcCoordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholdersLead custom reporting on ad hoc topics relating to genres (i.e., YA, horror, game shows, etc.), cultural trends (i.e., Gen Z, Gen Alpha, etc.), or broader landscape (i.e., AI, cord cutting, etc.)Monitor relevant industry and buyer trends via social analyses of sentiment and engagementCoordinate with genre leads on analyses in support of relevant in-depth analyses to evaluate genre landscape & content trendsGenerate strategic insights on genre and content trends to futureproof creative strategiesEnhance understanding of the competitive landscape

Greater Los Angeles Area

. Managed a team of 10 multi-lingual Social Media Analysts (covering territories such as USA, Japan, Korea, Germany, Italy, France, Spain, Mexico, Brazil...) to provide weekly International Theatrical Tracking reports & Actionable KPIs for Warner Brothers Theatrical (AQUAMAN, FANTASTIC BEASTS, READY PLAYER ONE, THE MEG, CRAZY RICH ASIANS, JOKER...) and HBO & HBO Max US originals release (THE LAST OF US, SUCCESSION, EUPHORIA, INSECURE, WESTWORLD...).. Delivered in-depth actionable audience insights to Warner Brothers Theatrical marketing team to solve strategic marketing issues and provided directions/audience insights to optimize the marketing campaigns of specific movies (DUNKIRK, BLADE RUNNER, IT CHAPTER 1, THE CONJURING 2, JUSTICE LEAGUE...) and streaming releases (HOUSE OF THE DRAGON, BARRY, SEX & THE CITY/GOSSIP GIRL REBOOT).. Worked on innovative Audience Insights projects exploring new venues to track/connect with our streaming users (Horror fans, DC Persona fans, AR/VR fans). . Oversaw HBO Max & max streaming launch (+ many originals release) through social tracking, audience segmentation using dashboards to understand fanbase engagement.. Lead the Premium Content team responsible in delivering weekly B.I. reports on videogames I.P. to support Machinima premium content to develop new content for streaming platforms (Netflix, Hulu, Crakle...) for global IPs such as TRANSFORMERS, MORTAL KOMBAT, SANDMAN.. Oversaw the training process to recruit, train new analysts in our team.

Los Angeles, California, United States

Supported as a cross-functional team member the marketing & media efforts of Apple TV+ Media Marketing team across US, and Worldwide.• Demonstrated expertise in generating forecasting marketing data and media marketing insights. Used marketing KPIs to translate data into actionable insights and evaluate business opportunities.• Data analytics deep dive using internal tools, Power BI & Tableau SQL monitoring multiples Media Mix Modeling dashboards, A/B testing, Copy testing, CRO strategies, to provide insights and improve marketing performances.

Greater Los Angeles Area

As a Social Media & Business Intelligence Analyst Nicolas Simonin provides in-depth insights for both MACHINIMA & WARNER BROTHERS INTERACTIVE. His responsibilities encompass:. Generating custom social listening reports on a marketing, corporate and brand level to measure, and report overall share of voice, sentiment, demographic breakdown, opportunities, and threats.. Responsible for the whole Machinima/Warner Brothers Interactive social media analytics reports that provide actionable analysis that correlate business value and impact back to social engagement, activity or campaigns.. In-depth social analysis on gaming/fanboys events & I.P. such as StarWars days, E3 2016, Comic Con 2016, Batman Arkham games, Lego The Force Awakens games, Suicide Squad, Batman v. Superman.

Los Angeles

. Managed Social Media Analytics reporting & Metadata Marketing research in English, Spanish & French for The Walt Disney Studios Theatrical, including Star Wars The Force Awakens; Rogue One, Star Wars Anthology; Marvel: Ant-Man, The Avengers:Age of Ultron; Pixar: Coco, InsideOut; Disney Live-Action (Mc.Farland USA); Disney Animation (Big Hero 6).. Generated Spanish/English weekly theatrical franchise reports for Pirates of the Caribbean, The Beauty & the Best; Finding Nemo; Alice In Wonderland; Big Hero 6; Star Wars..Developed social media analytical report from the Hispanic audience for all Disney franchises: Marvel's Avengers 2; Star Wars 7; BigHero 6; Into the Woods; Cinderella; McFarland; Marvel's Ant Man; Tomorrowland.. Engage multi-cultural preferences for the Hispanic market with trended specific content for various social media platforms, such as Facebook, Twitter, Instagram, YouTube, forums, Blogs, Reddit...

Greater Los Angeles Area

.Managed social media strategy & messaging in Spanish for PLAYSTATION LATIN AMERICA (Mexico, Argentina, Chile, Columbia) during the release of the PS4.. Defined the LATAM social media strategy & creative approach to reach the Latin American market online for video-games campaign such as THE LAST OF US, INFAMOUS Second Son, BEYOND TWO SOULS, GRAN THIEF AUTO 4, PES 2014, GT6, DIABLO III.... Supervised social media strategy campaigns for casual gaming, free-to-play, online gaming, network TV campaigns through analytics report, brand assessment, competitive audit, content strategy, case studies, community management.

Initiative Los Angeles

. Managed major social media profiles and engaged on a daily basis with followers, through daily online content created through MASS RELEVANCE, THIS MOMENT, SPRINKLER, NETBASE.. Integrated the use of social media channels to extend traditional marketing campaigns by day-to-day management of the communities on Facebook, Twitter, Blogs, Forums, Q&A, Instagram, Pinterest, Foursquare sites on behalf of assigned clients.. Engage multi-cultural preferences toward the Hispanic market with trended specific content displayed on specific social media platforms such as Facebook, Twitter, YouTube, Instagram, Pinterest...

Master Of Fine Arts (Mfa), Writing And Producing Exchange Training

Exchange program in Screenwriting & Producing

Master, Screenwriting

Master Of Fine Arts, Film Production; Arts; Business Management; Finances, Economics And Computer Development

Interactive Media Certificate Program, San Diego Continuing Education Fall 2010 Adobe Creative Suite CS5 through series of training.

Licence, Production

Bachelor Of Science, Mechanical Engineering And Project Management

Ingenieur, Mecanics