Nick Skally Email and Phone Number
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Nick is an innovative digital marketer and visionary brand strategist with a 25-yeartrack record of building brands, growing revenue, and enriching brand equity. His workspans corporate marketing, agency roles, and consulting projects, for globally-recognizedbrands and start-ups alike.He is a data-driven, ROI-focused marketer, who ties investments back to businessgrowth, while inspiring teams to rally around a compelling vision. He possess a specialgift for achieving new growth with the right marketing mix and software stack.SUPERPOWERS: ● Brand & Marketing Strategy Development ● Team Leadership & Management ● Digital Marketing ● eCommerce Software ● Brand Architecture & Identity ● Marketing Plan Development ● Brand & Product Positioning ● Product Launch Strategy ● Persona Development & Lifecycle Management ● Art Direction ● Photo/Video shoot Planning ● Email Marketing ● Social Media Marketing ● Product Line Planning ● Market & Competitive Research ● Digital OTT/ CTV and Audio Advertising ● Content Marketing ● Influencer & Affiliate Marketing ● Data Analysis & Trend Reporting ● Copywriting PURSUITS:● Chess ● Piano & Music Composition ● Fine Arts Painting ● Tennis ● Skiing ● Kayaking
Sprague Operating Resources Llc
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Managing Director MarketingSprague Operating Resources Llc Sep 2023 - PresentPortsmouth, New Hampshire, Us
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Vp, Marketing & EcommerceForloh Inc. Jan 2022 - Sep 2023Whitefish, Montana, Us -
Cso & Client Services DirectorIoi Ventures - Integrity Over Income Sep 2021 - Jan 2022Sarasota, Fl, Us -
Chief Strategist & CooIoi Ventures - Integrity Over Income Aug 2020 - Sep 2021Sarasota, Fl, Us
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Business StrategistInthink Agency Feb 2020 - Jun 2021Worcester, Ma, Us -
PresidentNs Brand Strategy & Marketing Consultation Jun 2019 - Jun 2021Helping entrepreneurs and CEOs realize their vision, and achieve the success they deserve, with brand strategy and marketing plan development. Learn more at www.nickskally.com. -
Brand GuyFlylight Media, Inc. Jul 2020 - Apr 2021Portsmouth, New Hampshire, Us -
Brand Strategist & Marketing ConsultantThat Marketing Agency Aug 2019 - Jan 2021Miami, Florida, Us -
StrategyCatchfire Creative Jul 2019 - Aug 2020Amesbury, Massachusetts, Us -
Director, Brand & Product MarketingCascade Maverik Lacrosse, Llc May 2016 - Jun 2019Liverpool, New York, Us•Developed five-year brand strategy road map and associated product milestone process to ensure a robust product line, with an expanded “consumer-first” product development process that aligns new introductions with market trends to deliver against strategic plan.•Engineered a digital-first approach for all aspects of marketing driven by a deep understanding of insights through analytics, creating a digital ecosystem that attracted with great stories, engaged with great content and converted with compelling CTAs.Industry-leading social engagementConsistently held 5 out of top 10 selling products in 3 industry categories250% increase in outbound clicks to retail partners -
Vice President, Branding & MarketingCoolcore Mar 2013 - Apr 2016Portsmouth, Nh, Us*Served as steward and gatekeeper for all brands, ensuring positioning, brand character, messaging, and value proposition—are clearly defined, supported, and optimized for growth.*Orchestrated brand plans and go-to-market campaigns for Coolcore fabric innovations, partner and licensed brands and the Dr. Cool house brand.*Successfully created partnerships with global, top-tier outdoor, athletic, hospitality, and lifestyle brands - including collaborative program pitching to sporting goods, mass, specialty, and direct response retail channels. *Launched comprehensive digital marketing campaign (E-mail/Display/Retargeting/SEO/SEM, Social & Mobile), driving a steady stream of customers to the Dr. Cool E-commerce Web site (getdrcool.com) and our retail partners.Y/Y Results - getdrcool.com - 102% increase in traffic, 113% increase in traffic from organic search, 163% increase in FB likes, & 431% increase in traffic from social media -
Director Of MarketingMalibu Boats 2011 - 2012Loudon, Tn, Us*Conceptualized and directed the modernization of the company’s logo, advertising campaigns and video production to deliver branding experiences unique to each channel*Established a digital foundation for all marketing efforts to gain a comprehensive understanding of each consumer and how they interact with the brand. This enables measurement and optimization in a “closed-loop” system to nurture qualified leads and demonstrate revenue growth*Orchestrated development of company's first brand architecture to ensure consistency and visibility for the two distinct brand identities of Malibu boats and Axis Wake Research*Implemented the company’s first formal product launch process, which involves a multidimensional, integrated online–offline effort to engage and convert consumers476% Facebook "talking about us" growth13% market share growth125% Google trends organic search growth -
Sr Marketing ManagerPrince Global Sports, Llc. 2007 - 2011*Developed the marketing plan to establish a new brand architecture, including associated budgets, to reposition the brand for a younger demographic, while ensuring consistency of brand message and imagery on a global basis*Led market research and competitive analysis to identify whitespaces and ensure appropriate product mix for trade channels*Spearheaded art direction for brand identity – including all collateral materials, packaging, and product cosmetics*Instrumental in development and execution of product launch strategy and life-cycle management*Orchestrated company's first global packaging overhaul for enhanced product positioning and consistency of image100% global compliance with new brand architecture32% reduction in redundant global SKUs30% reduction in packaging waste27% reduction in sourcing costs for POP materials
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Marketing And Pr ManagerRollerblade Usa Corp 2002 - 2007*Was responsible for the planning, development, and implementation of all the organization’s marketing strategies, marketing communications, and public relations activities*Spearheaded the launch of online marketing initiatives, including e-mail campaigns and strategic online partnerships, to increase exposure and build relationships with customers through CRM programs*Managed all national and local event planning and execution, including grassroots event programs with local brand ambassadors, event sponsorships, strategic partnerships and alliances, cross-promotional events, and guerrilla marketing “visibility” initiatives91% Market share growth380% Increase in PR impressions125% Product trial increase -
Account ExecutiveCreative Marketing Alliance 2001 - 2001Princeton Junction, New Jersey, UsCreated comprehensive, strategic PR launch campaigns including work with high-tech and industrial manufacturers, ASP providers, and non-profit organizations, which resulted in sales gains and increased brand visibility -
Pr And E-Marketing ManagerBenetton Sportsystem 1998 - 2001Ponzano Veneto, Treviso, ItBenetton Sportsystem = Rollerblade, Prince Sports, Nordica, Ektelon and Killer Loop.*Directed all four of the company’s Web sites and launched its first e-marketing efforts*Managed all media relations activity and press kit materials, developed media lists, directed photography shoots and arranged/participated in media interviews *Orchestrated media events and press conferences at the Benetton Showroom in New York to launch products and introduce sponsored athletes25% Increase in PR impressions220% increase in consumer database55% reduction in web development costs
Nick Skally Skills
Nick Skally Education Details
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University Of MinnesotaMktg Communications
Frequently Asked Questions about Nick Skally
What company does Nick Skally work for?
Nick Skally works for Sprague Operating Resources Llc
What is Nick Skally's role at the current company?
Nick Skally's current role is Managing Director, Marketing at Sprague Operating Resources LLC.
What is Nick Skally's email address?
Nick Skally's email address is ns****@****ail.com
What is Nick Skally's direct phone number?
Nick Skally's direct phone number is +126725*****
What schools did Nick Skally attend?
Nick Skally attended University Of Minnesota.
What are some of Nick Skally's interests?
Nick Skally has interest in Human Rights, Animal Welfare, Environment, Arts And Culture.
What skills is Nick Skally known for?
Nick Skally has skills like Brand Management, Marketing Strategy, Integrated Marketing, Marketing Communications, Email Marketing, Digital Marketing, Strategy, Competitive Analysis, Brand Development, Trade Shows, Public Relations, Media Relations.
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