Provide our customers with proven expertise to fuel and sustain growth, while fostering an altruistic community-based working environment.

Successful digitally transformed wine business with multi-point sales and access points attributed to best practices in SEM, Social, Ecommerce, Email, Loyalty and Event marketing

• Led Digital Marketing efforts (Digital, Social, Content) for SaaS service lines: Cloud, AI, Cyber Security• Managed Marketing Funnel, Lead Gen and ISS for 40% increase in MQL leads through SFDC, SFMC• Led social & digital content team of 15. Developed Case studies, Videos, White Papers for nurturing• Lead channel marketing with RedHat & ServiceNow. Led all Demand Gen, Event, Bus Dev activities• Utilizing agile project mgt, created all branding, content and demand gen for low funnel sale leads

• Developed global digital center of excellence, best practices & strategy for NA, EMEA & APAC• Spearheaded transformative digital GTM strategy and plan, transitioning field sales to digital acquisition• Global marketing leader for SEM, Lead Gen, Display, Social and Ecommerce. Led $100 million P&L• Led B2B lead management, CRM, automation and sales pipeline development with SFDC and SilverPop• Devised and led digital marketing strategy for three B2B divisions (SaaS and Software). 40% growth YoYGM - SMB Marketing North America(2011-13) • Led SMB Division GM of 26 in acquisition, retention and direct marketing activities for 800k SMB clients• Led all digital and media agency relationships for product branding, events, AB testing and lead gen• Launched suite of three small business B2B SaaS software products: Online Postage, QR Code and Mobile

• Launched Virgin Wine club. Acquisition Marketing and ECommerce utilizing (SEM, Display, Email)• Global brand liaison to Virgin Group UK. Worked internationally with UK, Australia, SA and Hong Kong• Launched global ecommerce website platform and merchandise strategy with UK office within 3 months• Led PR, Marcom and business development activities with Virgin America, Virgin Atlantic and Virgin Mobile• Generated $6 million in revenue from front/back end activities within 1st 6 months of launch. Managed P&L

Group Director - Digital Marketing (2005-2008)• Grew global online acquisition group for Disney, Nick, and Dr. Seuss club business to #1 channel• Created digital cross-sell strategy & ad operations to monetize backend and increased LTV of members• Developed robust digital strategy for US and UK incorporating SEM, Lead gen, Display, Social and affl mktg• Led team of 25 and exceeded revenue/profit goals by 30% for 2 consecutive years. Managed P&LDirector–Digital & Partnership Marketing (2004-2005)• Key brand partnership liaison and negotiator of licensing with Disney and Nickelodeon for revenue share• Developed acquisition modeling platform with research to optimize co-reg. platforms and qualify leads• Created new landing page marketing strategy utilizing flash technologies doubling conversion

Brand Manager – Premium Brands (2002-2004)Created annual game plan utilizing IRI/Nielson syndicated share and volume trend analysis. Developed briefs for brand equity positioning and placement for creative direction to agency. Launched new line-extension, managed new packaging creative, print, manufacturing roll-out plan and pre/post retail analysis. Reached 95% distribution of target markets within 3 months. Managed $100 million budget. Reduced promotional spending by 20%, maintained volume goals.Associate Brand Manager – Premium Brands (2000-2001), Assistant Brand Manager- Direct(1999)Developed annual brand plan using multiple sources: POS, Print, FSI and Direct Mail. Promotions included: retail advertising, coupons, sweepstakes, merchandising catalogs. Created marketing strategy to incent consumers, utilized IRI research and consumer penetration. Created custom magazine publication with Hachette Magazines for loyalty program. Increased consumer loyalty by 20% through quantitative panel research. Created FSI market selection strategy by integrating penetration and syndicated data (IRI). Managed national supermarket retail using Catalina. Launched new line extension