Mark A. Ribaudo Sr. Email & Phone Number

Larchmont, NY, US

NY Metro Area, US

Provide our customers with proven expertise to fuel and sustain growth, while fostering an altruistic community-based working environment.

Successful digitally transformed wine business with multi-point sales and access points attributed to best practices in SEM, Social, Ecommerce, Email, Loyalty and Event marketing

Armonk, New York, NY, US

• Led Digital Marketing efforts (Digital, Social, Content) for SaaS service lines: Cloud, AI, Cyber Security
• Managed Marketing Funnel, Lead Gen and ISS for 40% increase in MQL leads through SFDC, SFMC
• Led social & digital content team of 15. Developed Case studies, Videos, White Papers for nurturing
• Lead channel marketing with RedHat & ServiceNow. Led all Demand Gen, Event, Bus Dev activities
• Utilizing agile project mgt, created all branding, content and demand gen for low funnel sale leads

Stamford, CT, US

• Developed global digital center of excellence, best practices & strategy for NA, EMEA & APAC
• Spearheaded transformative digital GTM strategy and plan, transitioning field sales to digital acquisition
• Global marketing leader for SEM, Lead Gen, Display, Social and Ecommerce. Led $100 million P&L
• Led B2B lead management, CRM, automation and sales pipeline development with SFDC and SilverPop
• Devised and led digital marketing strategy for three B2B divisions (SaaS and Software). 40% growth YoYGM - SMB Marketing North America(2011-13)
• Led SMB Division GM of 26 in acquisition, retention and direct marketing activities for 800k SMB clients

Norwich, Norfolk, GB

• Launched Virgin Wine club. Acquisition Marketing and ECommerce utilizing (SEM, Display, Email)
• Global brand liaison to Virgin Group UK. Worked internationally with UK, Australia, SA and Hong Kong
• Launched global ecommerce website platform and merchandise strategy with UK office within 3 months
• Led PR, Marcom and business development activities with Virgin America, Virgin Atlantic and Virgin Mobile
• Generated $6 million in revenue from front/back end activities within 1st 6 months of launch. Managed P&L

New York, NY, US

• Group Director - Digital Marketing (2005-2008)
• Grew global online acquisition group for Disney, Nick, and Dr. Seuss club business to #1 channel
• Created digital cross-sell strategy & ad operations to monetize backend and increased LTV of members
• Developed robust digital strategy for US and UK incorporating SEM, Lead gen, Display, Social and affl mktg
• Led team of 25 and exceeded revenue/profit goals by 30% for 2 consecutive years. Managed P&LDirector–Digital & Partnership Marketing (2004-2005)
• Key brand partnership liaison and negotiator of licensing with Disney and Nickelodeon for revenue share

Lausanne, CH

Brand Manager – Premium Brands (2002-2004)Created annual game plan utilizing IRI/Nielson syndicated share and volume trend analysis. Developed briefs for brand equity positioning and placement for creative direction to agency. Launched new line-extension, managed new packaging creative, print, manufacturing roll-out plan and pre/post retail analysis..