 Manage and optimize multiple digital marketing channels, including SEO/SEM, social media, community and promotional email, paid advertising, PPC, affiliate marketing and content marketing. Create and produce high-quality content (e.g., videos, articles, graphics) to engage target audiences and enhance brand messaging. Build and maintain strong relationships with stakeholders, investors, and the community, fostering positive brand perception and driving company engagement.… Show more  Manage and optimize multiple digital marketing channels, including SEO/SEM, social media, community and promotional email, paid advertising, PPC, affiliate marketing and content marketing. Create and produce high-quality content (e.g., videos, articles, graphics) to engage target audiences and enhance brand messaging. Build and maintain strong relationships with stakeholders, investors, and the community, fostering positive brand perception and driving company engagement. Leverage platforms like Semrush to conduct comprehensive market research, competitor analysis, keyword research, and SEO audits, enabling data-driven optimization of marketing strategies and improving ROI by 12.5%. Utilize tools like Octoboard to conduct comprehensive data analysis and visualization, enabling real-time adjustments to advertising budgets based on engagement metrics, resulting in increased social media presence, brand awareness, and an 36% increase in website and social media traffic.  Successfully implement and manage CRM systems (e.g. Zoho and Salesforce) to streamline customer relationship management and improve lead conversion rates resulting in an additional $17.5 million in revenue. Demonstrate strong leadership skills by leading and mentoring team members, fostering a collaborative and productive work environment. Ensure compliance with industry regulations and corporate guidelines while maintaining a high standard of ethical conduct. Show less

During this tenure, I partnered with operations to develop solutions for customer issues and needs through creative thinking and innovative problem-solving, effectively addressing customer requirements within budget constraints.Key Achievements Million-Dollar Sales Club: Joined the million-dollar sales club by October and accomplished the territory's annual sales goal by November through the implementation of the Action Selling sales methodology. Sales Growth Strategies:… Show more During this tenure, I partnered with operations to develop solutions for customer issues and needs through creative thinking and innovative problem-solving, effectively addressing customer requirements within budget constraints.Key Achievements Million-Dollar Sales Club: Joined the million-dollar sales club by October and accomplished the territory's annual sales goal by November through the implementation of the Action Selling sales methodology. Sales Growth Strategies: Outlined and achieved monthly and weekly smart numbers/goals as part of sales growth strategies in the territory. This included tracking proposals, cold calls, follow-up calls, work orders, and client appointments to maintain a balanced sales stage pipeline. Client Relationship Building: Strengthened relationships with various property management positions to enhance the "client partnership," expanding both the established maintenance and cash customer bases and increasing responses to RFP requests. Territory Sales Expansion: Augmented sales presence in large territory regions of Atlanta, Savannah, GA, Birmingham, AL, and Chattanooga, TN, resulting in an increase in cash and maintenance refinishing sales. Show less

In this capacity, I oversaw event budgets, inventory, new purchases, and equipment needs for all events, ensuring operational readiness. I collaborated with sales and production teams to achieve financial targets by managing labor budgets, cost of goods, and controllable expenses. I managed vendor relations and implemented innovative processes to reduce losses and enhance vendor partnerships. Moreover, I directed day-to-day production operations, focusing on maintaining high performance and… Show more In this capacity, I oversaw event budgets, inventory, new purchases, and equipment needs for all events, ensuring operational readiness. I collaborated with sales and production teams to achieve financial targets by managing labor budgets, cost of goods, and controllable expenses. I managed vendor relations and implemented innovative processes to reduce losses and enhance vendor partnerships. Moreover, I directed day-to-day production operations, focusing on maintaining high performance and productivity standards across all activities.Key Achievements Career Progression: Advanced from Event Coordinator to Interim Floral Production Manager, culminating in the role of Event Production Manager, demonstrating significant growth in event and floral management. Vendor Relationship Management: Responsible for implementation of processes tomitigate vendor and BAE losses, which resulted in growth of vendor relationships. Sourced new vendor relationships to decrease overall costs, enhancing operational efficiency and cost-effectiveness. Business Planning: Contributed to the business planning process, rolling out new budgets, objectives, and business plans to the team, and provided updates on progress and adjustments throughout the year. Improved Coordination: Improved coordination across departments by implementing company communication processes and procedures for Event Coordinators, Production Staff, and Floral Staff. Team Collaboration: Liaised with sales, event, floral, and production teams to manage staffing, rentals, fleet needs, and other event requirements. Staff Management: Led the scheduling, training, and management of production staff to maintain high operational standards. Show less

 Customer Support: Supported 195 customers, achieving a 100% renewal rate, including premier and full-service renewals with high-profile clients such as the LA Lakers, Madison Square Garden, ECHL, Denver Broncos, and Tsongas Arena. Training and Development: Empowered management and clients with internal evaluations and projects, leading to the implementation of training programs for employee enhancement in client and customer relations and retention. Client and Employee… Show more  Customer Support: Supported 195 customers, achieving a 100% renewal rate, including premier and full-service renewals with high-profile clients such as the LA Lakers, Madison Square Garden, ECHL, Denver Broncos, and Tsongas Arena. Training and Development: Empowered management and clients with internal evaluations and projects, leading to the implementation of training programs for employee enhancement in client and customer relations and retention. Client and Employee Development: Assisted management and clients in internal evaluations and projects, resulting in the development and training of employees on client/customer relations and retention. Project Management: Collaborated with CRM clients to develop and execute various projects, such as sales sheets, trade shows, and customer relations meetings. Strategic Planning and Implementation: Prioritized and multitasked to achieve objectives on time and within budget, resulting in successful project outcomes. Customer Service Leadership: Led and managed the telephone, online, and face-to-face customer service department, supervising and training client trainers and support staff. Show less