True Insights builds an AI image enhancer for D2C brands. With it, you can transform your standard product photos into high-quality digital images that catch the consumer's attention and boost sales up to 4 times.

I proudly established New Wave Digital, regarded as one of Europe's most technologically advanced eCommerce Design agencies. We partner with some of the world's most renowned corporate clients and brands, including Redbull, Unicef, Braun, Essity, Hero Group, Clipper Tea, Zewa, Edge by Ascential, and GS1, among others.Our mission at New Wave Digital is to breathe life into eCommerce content, merging beauty and effectiveness for brands worldwide. We specialize in eCommerce Optimized Design, offering a suite of digital asset solutions for CPG brands to drive greater sales and consumer engagement. Our expertise spans:- Mobile-Friendly Images: Optimized for seamless mobile viewing to enhance the shopping experience for mobile consumers.- A++ Premium Content: High-quality, engaging content designed to captivate audiences and spur interactions.- StoreFront / Brand Stores: Tailor-made storefront designs that embody a brand's unique identity and value proposition.- Secondary Product Images - Lifestyle, Sustainability & Comparison tables: Multifaceted image assets that give a comprehensive product view, promoting varied contexts, sustainability, and easy product comparisons.With our fusion of cutting-edge technology and creative design, New Wave Digital empowers brands to make a significant impact in the bustling eCommerce landscape, setting them on a path to sustained digital success.

As the Head of the Innovation Team in Bulgaria, I found myself at the helm of driving change and fostering a culture of continuous improvement. In this leadership role, I seized the opportunity to stimulate creativity, encourage risk-taking, and spearhead groundbreaking projects that would reshape our operational landscape.My responsibility involved strategizing and implementing innovation initiatives that ranged from incremental process enhancements to transformative technological advancements. I led a dynamic team of forward-thinking professionals, harnessing their individual talents and channeling collective energy towards our company's goals.Here are some key initiatives we undertook:- Our crowning achievement was the Parking Lot Application for Business Park Sofia, significantly enhancing parking management and used daily by about 2000 employees.- The Innovation Academy was established to cultivate a culture of innovative thinking and ongoing learning within our team.- Through the Innovation Newsletter, I disseminated the latest advancements, trends, and insights, ensuring our team remained at the cutting edge.- I led Creativity Sessions to encourage unconventional thinking and foster collaboration, creating an environment where every idea was valued.- Importantly, in partnership with the diversity organization Women@Work, we conducted Creative & Motivation talks. By inviting inspirational speakers, we stimulated thought and motivation, further fostering a vibrant and inclusive culture of innovation.This role honed my leadership capabilities, strategic planning skills, and intensified my passion for driving change and promoting diversity within the tech industry.

As a Resource Manager at DXC Technology, I had the valuable opportunity to experience firsthand the process of finding the right talent and effectively managing resources. My role involved not only identifying and recruiting the best professionals but also optimally managing their time, availability, and project allocation.Responsibility for such a critical process enabled me to refine my time-management strategies, hone my talent spotting skills, and enhance project handling. This experience was instrumental in understanding the importance of aligning the right resources with the right tasks, a philosophy that has stayed with me ever since.When founding New Wave Digital, this experience proved invaluable in assembling a proactive, high-performing team of diverse professionals. My tenure at DXC Technology allowed me to fine-tune my resource management skills and offered me essential insights that continue to shape my approach to talent acquisition and management today.

As the Head of the Innovation Team in Bulgaria, I found myself at the helm of driving change and fostering a culture of continuous improvement. In this leadership role, I seized the opportunity to stimulate creativity, encourage risk-taking, and spearhead groundbreaking projects that would reshape our operational landscape.My responsibility involved strategizing and implementing innovation initiatives that ranged from incremental process enhancements to transformative technological advancements. I led a dynamic team of forward-thinking professionals, harnessing their individual talents and channeling collective energy towards our company's goals.Here are some key initiatives we undertook:- Our crowning achievement was the Parking Lot Application for Business Park Sofia, significantly enhancing parking management and used daily by about 2000 employees.- The Innovation Academy was established to cultivate a culture of innovative thinking and ongoing learning within our team.- Through the Innovation Newsletter, I disseminated the latest advancements, trends, and insights, ensuring our team remained at the cutting edge.- I led Creativity Sessions to encourage unconventional thinking and foster collaboration, creating an environment where every idea was valued.- Importantly, in partnership with the diversity organization Women@Work, we conducted Creative & Motivation talks. By inviting inspirational speakers, we stimulated thought and motivation, further fostering a vibrant and inclusive culture of innovation.This role honed my leadership capabilities, strategic planning skills, and intensified my passion for driving change and promoting diversity within the tech industry.

Stepping into the role of a SAN Engineer at Hewlett Packard Enterprise, I deepened my technical expertise, particularly in critical areas such as storage provisioning and infrastructure changes. With a proactive and meticulous approach, I helped organize and optimize clients' storage capacities, contributing significantly to their operational efficiency and data management strategies.One of my key responsibilities involved zoning between different SAN environments. By creating efficient zones, I ensured seamless communication and data transfers within the network, enabling better synchronization and harmonization between various storage elements.Each day in this role brought new opportunities for problem-solving and innovation. My focus was always on ensuring stability and high performance of the storage infrastructure, while catering to the unique requirements of each client.This role further reinforced my understanding of enterprise-level IT operations and honed my skills in storage and network management. I embraced the complexities of these systems, and the experience has significantly enriched my technical proficiency and client-oriented approach.

As a Backup Engineer at Hewlett-Packard, I cut my teeth on corporate procedures, KPIs, and large-scale IT operations. My main role was maintaining and enhancing the backup infrastructure, a pivotal element in safeguarding essential data.I was privileged to work with prestigious global clients such as Anglo-American, Adecco, Fortum, and Sara Lee Corporation. Each collaboration honed my adaptability and solution-oriented approach, helping me align my technical expertise with clients' specific needs and objectives.This initial corporate exposure laid a solid foundation for my understanding of the corporate landscape, amplified my technical skills, and broadened my perspectives on client service in the enterprise world.

At Spacelab Limited, a company dedicated to developing medical devices and analytical software, I leveraged my expertise in C++ as a Software Developer. My work centered around constructing an internal system for managing electrical parts and materials, critical for the streamlined operation of the company. This role was instrumental in enhancing my technical skills and understanding of the intersection between software development and healthcare technology.