► Manage a team of digital marketing professionals responsible for executing comprehensive digital marketing strategies across multiple business units and brands.► Develop and implement innovative digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.► Oversee the planning and execution of integrated digital marketing initiatives, including search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, content marketing, and display advertising.► Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives and marketing strategies.► Conduct market research and analysis to identify trends, customer insights, and competitive intelligence, using data-driven insights to optimize digital marketing initiatives.► Manage digital marketing budgets, allocate resources effectively, and monitor campaign performance to ensure maximum ROI.► Implement marketing automation systems and CRM integration to streamline lead generation and nurturing processes.► Lead the development and optimization of landing pages, and digital assets to enhance user experience and conversion rates.► Monitor and report key performance metrics, providing regular performance analysis and actionable recommendations to improve campaign effectiveness.Skills✔ Digital marketing strategy development and execution✔ Team leadership and management✔ Cross-functional collaboration✔ Search engine optimization (SEO)✔ Search engine marketing (SEM)✔ Social media marketing✔ Email marketing✔ Content marketing✔ Display advertising✔ Marketing automation✔ Data analysis and reporting✔ Budget management

► Develop and implement the company's strategic partnership initiatives, driving revenue growth and market expansion.► Negotiate and finalize partnership agreements, ensuring alignment with the company's objectives and goals.► Build and maintain strong relationships with key partners, establishing trust and fostering collaboration.► Collaborate with cross-functional teams to create joint marketing campaigns, product integrations, and co-branded initiatives.► Proactively identify opportunities to enhance existing partnerships and explore new avenues for growth.► Attend industry conferences and events to stay updated on market trends and foster new connections.Skills:✔ Strategic planning and execution✔ Relationship building and management✔ Negotiation and contract management✔ Market research and analysis✔ Cross-functional collaboration✔ Communication and presentation skills✔ Financial acumen and ROI analysis✔ Problem-solving and decision-making✔ Networking and business development

As the Event Organizer for Meet Magento Florida, we focus on driving the event’s branding and design concepts to create a cohesive and impactful experience. We work closely with key partners, sponsors, and speakers, ensuring their contributions align with our vision. Our goal is to create an immersive, well-branded event that delivers value for all attendees, partners, speakers, and sponsors. We have successfully organized the 2023 and 2024 events and are currently in the planning phases for the 2025 edition. Together, we:✔ Develop and execute a strong branding strategy across all platforms.✔ Lead creative design efforts to craft a visually engaging event identity.✔ Leverage key partnerships to enhance the event’s value and visibility.✔ Coordinate with vendors and stakeholders to ensure a seamless execution.✔ Foster attendee engagement through networking opportunities, interactive sessions, and innovative event features.

Publications☛ New York Magazine, AT&T, Concierge's Image, DuPont Registry, Vogue, American Spa, ISpa

► Collaborate with program and channel managers to develop and drive an ethical / white-hat SEO strategy, complete with necessary content and site architecture guidelines► Perform ongoing keyword discovery, expansion, prioritization, and optimization► Perform competitive analysis to identify insights to share with teams and incorporate into existing strategies► Optimize on-page website content and landing pages to earn search engine rankings► Review site architecture and Google Search Console to optimize crawl paths, broken links, and the adding of both internal and external links► Conduct outreach and link-building efforts to acquire high-domain authority links► Plan and execute advanced SEO strategies such as Schema, Rich Data Snippets, AMP Pages, etc.► Create wireframes to communicate look-and-feel, layout, and content for various website projects► Recommend and test new content/copy/layouts to improve conversion on the website► Measure and communicate the performance of the website covering on-page engagement, page load time, search engine rankings, and more

◆ Increased Online Traffic by 30% ◆ Increased Online Conversion by 13% ◆ Increased Online Revenue by 54% ► Establish goals and develop strategies that improve channel and program metrics ► Oversee the development, implementation, and ongoing management of division programs► Implement and evolve channel strategies based on market and industry trends► Identify, manage, and negotiate new vendor relationships► Identify and implement new strategies and testing scenarios for ongoing marketing programs ► Maintain strong knowledge of industry trends; translate insights into actionable strategies► Create, produce, and distribute communication materials (print, online, video) for consumer and channel sales initiatives► Manage PPC efforts for North America and International markets, including the United Kingdom and France, in English, French, and Spanish► Developed internal training website; Managed initiatives throughout the web development project life-cycle including discovery, initial assessment, requirements definition, project planning, scheduling, development, testing, and implementation ► Oversaw the development of an international Magento website; managed initiatives throughout the web development project life-cycle, including discovery, initial assessment, requirements definition, project planning, scheduling, development, testing, and implementation of 4 currencies, 7 pricing tiers in 3 languages, for a total of 21 unique iterations of blincinc.com► Perform required maintenance and updates in all stores, including pricing, images, adding new products, promo banner placements, and homepage updates including design and product mapping► Photograph products for the website and online initiatives, including retail outlets, email, retargeting, and social media ► Photograph and retouch weekly get-the-look campaigns for online and offline efforts, including social media, email, and brochures

TRADEMARK MONITORING► Detect and disable online trademark use, abuse, misuse, infringement and slander► Uncover instances of infringement and other forms of abuse i.e. cybersquatting, typosquating and similar or identical marks used by third parties► Identify gray market activity revealing leaks within the distribution chainONLINE REPUTATION MANAGEMENT► Performing online reputation and social media audits► Identify negative mentions across all social properties, including discussion boards, forums and blogs specifically relating to the misuse of blinc products ► Facilitate and monitor online product reviews and endorsements► Identify outdated product images and marketing messages ► Monitor retailers for price and market compliancy reducing divergences across all channels► Developed standard protocol for online reputation management in overseas markets SOCIAL MEDIA► Social Media Profile development, implementation and management ► Create effective strategies and develop customized content in order to nurture, procure and develop relationships with industry appropriate audiences across all social properties► Monitor all Social properties for user-generated content such as comments, bookmarks, events, reviews, news and videos that can be shared across social properties► Develop influencer partnerships with key bloggers and YouTube influencers for branded integrations ► Identify and pursue opportunities for non-paid media exposure for the brand

► Develop and manage a wide range of marketing tools, including promotional materials, direct-mail pieces for print, email and web applications► Define and evaluate product marketing collateral, programs, and analyses► Track, project, and report both advertising and circulation-based marketing programs ► Define strategy, develop, execute, and manage comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets ► Communicate with management, and internal departments, to coordinate overall marketing effort in accordance with corporate goals► Devise strategy, create, manage and implement new marketing campaigns, including affiliate programs, outbound telephone sales initiatives, direct mail pieces, catalog, product surveys and feedback forms ► Work closely with teams to devise cross-channel marketing plans - developing templates, copy, landing pages and offers to increase customer acquisition, order conversion and customer retention► Successfully maintain and increase client base by designing and implementing strategic customer-retention projects► Lead the development and integration of project management processes and procedures in order to streamline project flow, while maximizing work efficiency throughout a project lifecycle

Manage and grow affiliate/partner relationships; grew existing affiliate program by 52% within 6 months. Manage day-to-day relationships with affiliate vendors and publishers to ensure achievement of quarterly and annual revenue goals. Measure performance and identify key levers of improvement across entire affiliate/partner channel. Research, develop and execute affiliate/partner prospecting strategy. ► Work with Affiliate vendor and Platinum Publishers to negotiate placements ► Develop revenue projections and highlight any variance to plan► Work cross-functionally to ensure reporting accuracy► Manage affiliate promotions and campaigns for optimization and recruitment► Manage affiliate relationships including high-touch outreach to top performers► Work on all affiliate touch points including launching assets, newsletter content & development, website portals, auto-generated emails and Affiliate communications

► Manage email calendar, forecasts, reporting, testing strategy, and operational details► Develop segmentation and target strategy, using frequency, price, product and inventory► Create compelling offers that increase customer acquisition, traffic, revenue, and profit ► Manage and optimize customer lifecycle by driving activation, monetization and retention► Communicate analysis of campaign metrics on a weekly, monthly, and quarterly basis at the program and campaign level, apply findings to future efforts, improving overall performance► Monitor subscriptions according to CAN-SPAM regulations

► Developed an efficient photo catalog of current inventory that realized substantial cost efficiencies in its operation as well as streamlining the sales process ► Maintained a consistent look and feel throughout all web properties► Maintained front end to reflect up-to-date information and inventory► Copyedit and proofread all web content► Photographed inventory for web, client mailings and direct marketing pieces► Designed collateral materials - advertisements for magazines, exhibitions and direct mailings