Nikki-Taylor Principe Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Build new music playlists and package them in snackable weekly/monthly newsletters for existing and prospective clients. Develop marketing strategies for all paid and owned/earned channels (Facebook, Instagram, Twitter, TikTok, LinkedIn). Create static and video assets to support new playlists, tracks, and placements. Keep a finger on the pulse of current/cultural trends to increase reach. Consistently track performance via KPIs and adjust accordingly. Lead generation of all physical and digital marketing materials [i.e. brand kit, merch, website, one-sheets, proposal decks, step and repeats, etc.]

Culver City, California, United States

Provided administrative support for the Brand Partnerships department. Coordinated with A&R, Business Affairs, and Sync Licensing, as well as, product managers, artist managers, and key brand partners. Tracked artist releases, tours, and events on a daily basis. Crafted weekly newsletters for strategic partners. Created and develop materials for internal & external meetings.

New York City Metropolitan Area

Provided support with RFP development, strategy/tactical recommendations, and budget tracking. Acted as a day-to-day steward on assigned brands and maintained a deep knowledge of the clients' business. Understood the wants and needs of the product target audience through the consistent analyzation of data pulls via tools, such as Nielsen (MARS, MRI) and Omni. Corresponded with clients and internal/external teams to set up and led weekly status meetings to track the progress of campaign efforts. Ensured all client media requirements are executed in a timely and accurate manner. Acted as the primary contributor to the development of the Associate and guided them through the fundamentals of the planning process.

Greater New York City Area

Developed a strong working knowledge of the media space and available media research. Attended meetings to record and later distribute detailed minutes. Utilized a variety of industry and proprietary research tools to aggregate competitive brands' media activity into weekly, monthly, and quarterly client-facing documents. Curated and sent out a weekly newsletter to keep the brand marketing team up to date on the latest happenings in the media industry.

On an as needed basis, I develop decks that deep-dive into a specific competitor brand’s messaging, strengths, imagery, etc. These analyses then inform how the agency will craft key takeaways, implications, and considerations for their own brand.

New York City

Facilitated daily morning and afternoon meetings to discuss the status of current jobs. Finalized job jackets, constructed project timelines within software database Workfront, and tracked project deliverables. Implemented usage of Google documents in order to follow jobs through to completion. Attended SiriusXM concerts and events to ensure materials adequately represented the SiriusXM brand.

London, United Kingdom

Collaborated with the Head of Strategy and other team members to prepare for tissue and pitch sessions. Developed and presented market research and competitive analyses for brands such as Coca-Cola, Vodafone, The Nature Conservancy, and Dreams.

Staten Island, Ny

Assisted in secretarial work for the private real-estate developer such as filing donation records, scanning client reviews, answering phone calls, etc. Designed original graphics, posters, and other promotional materials to advertise various events.