I led, constructed, and coordinated all new business pitches.New accounts I acquired include but are not limited to Discovery, Imperial Logistics, Spar Distribution Centre, Enviroserv, Aranda Textiles and Auto-X. Formulated multi-year industry strategy / plan to drive new business growth based on deep analysis of industry trends, competitive dynamics, client insights, and agency portfolio and capability assessment.Turned data into insights and led strategy on all new business acquisitions.Closely collaborated with the client service team on strategic planning and overall client output. Led market research & identified insights and kept up to date with customer & future trends utilising a combination of subscribed tools, online listening, trends and articles and understanding of best practices and constantly evolving agency output in line with global developments.

We were a brand strategy agency dedicated to helping our clients get closer to their customers through insightful go-to-market strategies. Full suite of brand strategy services including but not limited to:Brand Strategy & ArchitectureDigital MarketingWeb developmentSocial MediaSEO & AnalyticsSome of our clients & work included: Piza é Vino - (part of the Doppio Zero Group) - Social Media Management and website developmentAfrigen Biologics - Brand Identity, Brand Strategy & web development Corporate Apartment Group - Sales & Marketing Strategy & Sponsored activationsDNG Energy - Brand identity & Brand StrategyVX Pharma - Brand Identity & Social media management REVOLT 2019 Africa Conference - Project Management. Funded by The United States State Department

Designed & curated all activities at Hub@Goethe Entrepreneurship Hub for 12 incubated start-ups based on Design Thinking principles.Identified & negotiated agreements to collaborate with relevant mentors and oversaw all activities to inspire, motivate and educate start-ups on growing their small businesses. Key Contact between the Johannesburg team and global project sponsor at Goethe Institut HQ in Munich.Prepared incubated start-ups to be investor ready and to showcase their businesses at the annual Creative Business Week in Munich’ in 2018.I played a key role as advisor and consultant assisting with the skills transfer and designing the operations and curriculum for Ayada Labs, a West Africa-based start-up incubator funded by The Goethe Institut in Lagos Nigeria, Yamoussoukro Côte d’Ivoire and Accra Ghana.

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•Adapt regional programmes and initiatives to suit South African end-user activation needs. Provide local voice of the customer and competitor information to the regional teams. Lead local sales teams to implement campaigns, promotions and events to end-users•Implement and drive segment-specific EMEA platforms and campaigns and design local Marketing Plan with country sales leaders for key segments (and distributors as relevant) and Manage country A&P for End-user activities and monitor ROI•Manage Segment, platform and product launches to target End-users and ensure products meet local end-user needs and regulations•Manage and proactively develop End-user PR & Advertising and manage local Exhibitions and advise regional marketing on best exhibitions•Manage segment end-user needs, expectations and concerns and feedback to EMEA regional leadership teams•Search for and proactively build relationships with segment-relevant industry associations and other entities to support marketing and activities•Maximize use of tools as processes such as Data Driven Selling, Marketo and Sales Force to drive segment growth.

•Identify, develop and manage all new and current sales and marketing in the aviation security sector. *As at 1 June 2011, I have secured R23.2m in annual invoiced revenue and currently managing a prospect pipeline of over R39m in annual invoiced revenue •Design and manage sales strategy through extensive market, sectoral and competitor research & analysis of current and future/changing client needs and requirements.•Design and develop different business scenarios as well as identify new business opportunities through consultation and cooperation with operational management, planned prospecting, networking, lead generation, cold calling, and tender notices. •Develop regional Key Account strategies, policies and procedures and train /coach operations & as customer service team.•Building strategic partnerships / networks within the aviation industry to offer a total solution, incubating a best practice approach (research, experiment, refine)•Design, analyse and report on the breakdown of profitability margins for the different business segments and identify and develop strategies to regenerate unprofitable segments i.e. Airlines, Airports, Ground Handling, Cargo Security etc.•Negotiate and finalise all contract documentation i.e. Master Agreements, Service Level Agreements, Letter’s of Intent etc.•Manage regional marketing budget and promotional events calendar, which include trade shows, seminars, golf days and conferences.•Monitor, understand and provide strategic insights on security threat levels, government legislation, union activity etc within the global aviation sector, both for our clients and internally within the global G4S group.

•Strategic advisor on the brand and marketing strategy for a growing, Namibian black woman owned, wealth management consultancy – Chase & Associates.•Consulting Creative Director on 11 projects for the British Council including successfully delivering the 3rd annual International Young Design Entrepreneur Award in South Africa. This includes but is not limited to:•Developing and managing the project plan for the campaign •Creating a media strategy, which saw live interviews for the Head of Communications for the British Council on Metro FM, SAfm and Weekend Live.•Consultant Sponsorship Co-ordinator for Sowetan Sunday World. •Generate sales leads and assist in negotiating (identified low-medium risk sponsorship assets) contract renewals, new sponsorship contracts and negotiate sponsorship rates as agreed with, and in conjunction with Head of Marketing.•Consulting brand strategist for African Fashion International, this includes but not limited to:•Oversee all brand and marketing activities for the 2009 Audi Jo’burg Fashion Week.•Full Budget Management including briefing all creative agencies.•Interact with team including all sponsorship partners to manage the flow and timing of communication as well as publicity co-ordination.

•Full relationship management of the retail portfolio of eBucks partners where members earn and spend eBucks, incl. different financial service partners of varying sizes. This included but was not limited to:•Single point of contact between partners and the eBucks programme. •On boarding of new partners and setting up processes to ensure a financially viable win-win relationship between the two partners •Interact with senior management at partners (CEO & Marketing Managers) and manage partner activity to provide strategic direction.•Craft and be responsible for strategic measured campaigns to increase member activity at partners.•Work closely with both eBucks and partner CRM and marketing teams to look after the eBucks brand.•Develop proposals and compelling business cases to acquire new partners or enhance offerings with current partners.•Conduct regular market research into consumer behaviour and member trends analyses to develop engaging member experience campaigns.•Business analysis into the profitability of both members and the partners.•Budget planning and forecasting.•Develop concepts for and hosting regular experiential events to engage eBucks members.

•Head of the Strategy department where I was involved in a number of client engagements including:•Account Director overseeing all activities on the Internal Brand development project for Mikes Kitchen, ACSA and FNB Branch Banking. This included but was not limited to:•Full project & account management responsibilities•Design, execution & hand-over of Mikes Kitchen brand strategy•Design of the brand-training manual for all client staff.•Design & execution of the Mikes Kitchen Branding 101 Roadshow & workshops.•Facilitating workshops & strategic planning sessions to all franchisees•Initiated, set up and managed the volunteer network on behalf of Brand SA for the 2010 World Cup hand-over ceremony at the Fifa World Cup in Germany 2006. •Developed concept for, sold & delivered internal brand engagement road show for Discom – culminating in an end of year conference for all staff.•Maintain relationships with clients by way of an after sales process•Contributed to an extensive research study on Germany’s hosting of the 2006 FIFA World Cup, which was adopted by South Africa’s FIFA 2010 World Cup LOC. As a result I was invited by Brand SA to attend the Fifa World Cup 2006 Semi-finals and Finals in Germany.