Neal Thurman Email & Phone Number

Kansas City, Mo, Us

Austin, Texas, Us

Drive strategy for cross-functional programs while overseeing physical, financial, and human resources, including leading direct reports and people/teams in a highly matrixed environment. Partner with senior executives and stakeholders to establish vision, strategy, and objectives while working to improve processes and impact.● Design, develop, and implement strategic communication programs for the clinical communications business development team within the strategic growth category. Manage efforts to deliver on business targets such as deal closure, pipeline development, deal-specific sales support, and business development initiatives.● Manage marketing initiatives, including overseeing data, processes, team members, budgets, and other resources while ensuring optimal project outcomes and ROI.● Led development of the inaugural 2024 Real-Time Health System Forum, which generated ~$100M+ in pipeline opportunities across the product and services portfolio. Existing customer satisfaction also received a big boost. Satisfaction scores improved by 13.4 percent (3.88 pre-event to 4.4 post-event).● Created and led development of the device upgrade regional roadshow initiative leveraging partner marketing development funds. The event series focuses on next-gen device sales and deepening customer’s RTHS product deployments. On average, each regional roadshow event generates ~$7M in pipeline opportunity.● Conceived and directed ConnectCon (2018 to 2022), a series of highly successful business development events that created on average $40M in pipeline opportunities and $25M in contract closings annually.● Selected for and successfully completed Cerner’s SOAR Leadership Development Program in 2020; recognized as one of 90 participants out of 1,400 eligible associates for demonstrating job performance excellence and recognition as a growing leader at the Fortune 500 company.

Kansas City, Missouri, Us

Designed, developed, and managed implementation of integrated strategic marketing programs to promote CareAware Connect, Cerner’s clinical communication and collaboration platform. Partnered with C-suite executives and drove cross-functional collaboration to establish vision, objectives, and strategy while managing budgets and resources for the program.• Identified and implemented strategies for process and program improvement. • Defined KPIs and objectives and tracked program outcomes and measurements of success.• Directed workflow and scheduling for all associates while mentoring staff in achieving individual and team goals.• Managed talent and physical resources as well as data, processes, and financial investments for the program.• Led performance reviews, defined goals, and promoted diversity in the work environment. • Planned and executed the 2018 Cerner Health Conferences, including three education sessions with two ranking in the top 50 conference-wide; coordinated a highly rated Cerner LIVE! Stage presentation.• Conceived and managed ConnectCon 19, a highly successful business development event that opened $42M in bookings. • Headed Ceros solutions demo concept and development and roll out to sales executives and client-facing associates. • Revamped and revitalized Cerner.com, featuring integration of Ceros solution demo and basic SEO strategics, resulting in significant increases in web traffic and enhanced perception among site visitors/potential clients.• Developed “cold email” templates for sales executives to use on LinkedIn to reach clients via the site’s InMail feature.• Organized NYC office prospect and client roadshow event support.

Kansas City, Missouri, Us

Developed and executed marketing strategies and campaigns in support of DeviceWorks business growth plans. Consulted executives on setting priorities for KPIs related to business development, client engagement, and sales objectives. Cultivated strong relationships with business leaders as marketing liaison to the business unit. Controlled project budgets and resources. • Created integrated marketing plans for emerging market segments, effectively aligning business, sales, and client engagement objectives with marketing and communications strategies. • Measured and analyzed outcomes and value of marketing campaigns against stated business imperatives. • Researched and implemented new approached for client segment lifecycle outreach to influence business outcomes and enhance value for clients. • Monitored and tracked market and competitive trends to identify key issues and opportunities; evaluated marketing analytics and outcomes to influence branding, marketing, and business planning. • Defined lead development processes to drive hundreds of new leads worth tens of millions of dollars in potential revenue. • Crafted integrated marketing campaigns that incorporated emails, web, direct mail, print advertising, social media, and events while developing marketing collateral and sales content to effectively communicate product features and benefits. • Developed presentations and marketing updates for C-suite executives and business leaders.

Kansas City, Mo, Us

TROZZOLO COMMUNICATIONS GROUP (acquired Corporate Communications Group in 2008)Retained post-acquisition and promoted to Account Supervisor to direct teams in establishing integrated marketing programs to change target audience behaviors. Managed teams while maintaining high levels of customer satisfaction during transition. • Provided leadership for accounts that were valued in excess of $1.5M in annual revenue; consistently ranked in the top five for new business development and increasing account spend with existing clients. • Directed the successful execution of a two-year field marketing model marketing initiative for Papa Murphy’s that focused on the Kansas City DMA; raised brand awareness and sales conversions to all-time high in the area. • Planned and executed successful execution of two, five-year integrated media contracts for the Kansas Department of Transportation that increased statewide seat belt use 15% and reduced traffic-related fatalities to all-time lows.

Responsible for day-to-day management and service to clients in the engineering, medical, government and transportation industries. Serve as primary client contact for agency; develop new business with existing clients where appropriate; develop strategy and communications programs for clients; lead teams to execute tactical elements of strategic PR and marketing campaigns on behalf of clients; prospect new business; timely execute account administration duties, such as monthly client billings and staff activity reports; campaign evaluation and outcome reporting to measure return on marketing investment. Developed and managed budgets (profit/loss responsibility) totaling more than $1 million in calendar year 2008.

Overland Park, Ks, Us

Director, Corporate Communications (2004-2005), Media Relations Manager (2002-2004), Communication Specialist (2001-2002)