Chen Zu-Ian Email & Phone Number

Shenzhen, Guangdong Province, Cn

Manila, National Capital Region, Philippines

*Increased the Commercial Notebook market share from an average of 5% to historically 38% (Microsoft Pro activation) in May 2024 and 10%+ in 2024 with 500% YOY of the sell-out. (AUG, 2023 to MAY, 2024)*In charge of the Go-to-Market strategy of the entire commercial product line (Commercial notebook, Desktop, All-In-One), Created the local SOP of the Total Supply Chain from Quotation/Forecast/Order/Delivery to the CRM system (Salesforce) to handle the increasing project(300%> 2023)*

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

•Maintained the No.1 lead gaming brand with over 33%~40% market share in MY (NVIDIA and GFK report). Improved 100% YOY on net profit.(June, 2021 to DEC, 2021)•Maintained the No.2 lead Consumer brand with over 25%~30% market share in MY (Microsoft Activation and GFK report). Increased the market share from 25% to 30% .(DEC, 2021 to JUN, 2022)•Increased the commercial notebook market share from 1% to 5% in MY (Microsoft Pro activation and IDC report). Cleaned 90% of aging inventories over 365 days in one year.(JUN, 2022 to JUL, 2023)•Transparentized the workflow with each PIC in the Corp and made SOP to increase the efficiency of working and communication•Executed in-depth channel visit plan in 30+ dealer accounts to negotiate and create customized business programs

Yangon, Myanmar

•In charge of go-to-market strategy in Gaming/Consumer Notebook to increase the market share from 20% to 50% (Nvidia report) in Gaming NB and from 15% to 30% in Consumer NB(GFK report). Improved 100% on net profit within 2 years•Lead 7 team members to execute the aggressive offline channel expansion plan with 39 Shop-In-Shop, 34 signboards finished(20%->50% coverage rate)•Coordinated with the HQ marketing team to hold the first online product launch event in the PC industry in Myanmar with 100+ participants and 200k+ online views •Introduced and tracked 5 indicators of Run Rate to optimize the process of supply chain management that improved 30% of hit rate in forecast system and distributed the product to customers more efficiently

Taipei City, Taiwan

•Published original jokes and comedy videos on Facebook, drawing in over 80,000 fans with 10,000-50,000 people reached in every post. •Organized a group with 20 members to start the 1st Comedy workshop in Taiwan with over 50 participants.•Published jokes with books and music videos to experiment the efficacy of different formats.•Be Invited to perform on 3 TV programs and be interviewed on lots of medias. •Produced and starred in four online commercials, as of now having been watched by more than 3,000,000 people.

Nottingham City, England, United Kingdom

A famous artistic start-up company in Nottingham, U.K.•Established content marketing to increase its followers on Instagram from 100 to 2,000.•Cooperated with international team to hold offline painting workshop with 30+ participants.

Taipei City, Taiwan

•Analyzed over 100 Youtube videos to look for elements that affected performance and established standard operation procedure to help future colleagues do so•Improved the original reach rate of its Fan page from 2% to 10% by utilizing content marketing

Beijing, China

A famous start-up company, which obtained 20,000,000 NTD in angel round investment, in 36kr incubator of Beijing, •Created a channel on Meapai, China's Youtube, and attracted over 10,000 fans in one month with hilarious content marketing.•Held 10+ tea workshops that taught consumers the protocols and etiquette of drinking tea

Taipei City, Taiwan

•Served as Chief Marketing Officer to promote organic Pu'er tea with 20-50 bottles sales amount per day.•Established two online and three offline channels to promote and sell products with 3 well-organized team members. •Held 10+ workshops that taught customers how to make and appreciate pure tea.

Master Of Science - Ms, Entrepreneurship, Innovation And Management, Merit

Bachelor'S Degree, Bio-Industry Communication And Development

Exchange Student, E-Commerce/Electronic Commerce