Nicholas Tulsiram Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Lead a team of 5 analysts across 3 business functions; Brand Media, Internal Support and Business Intelligence.
• Responsible for Flipp’s external insights and analytics strategy and designs the FY 2024 insight roadmap highlighting priorities, goals and capacity.
• Arranged the promotion of a direct report by presenting a comprehensive business case showcasing their performance, team impact, and achievements.
• Lead the development of 6 new insight products for Brand Partners during vendor briefings to enable the Sales team to unlock multi-million dollar budgets.
• Oversees dashboard migration opportunities to a new BI tool, ThoughtSpot, reducing dashboard run times by over 80% and enabling multiple stakeholders to collect data simultaneously.

Ontario, Canada

• Scaled the Brand Insights team and managed a team of 2 while balancing individual contributor responsibilities.
• Acted as a subject matter expert in data, metrics, and insights, facilitating the integration of a competitor app into backend and frontend systems.
• Pioneered Flipp’s market testing methodology; led internal and external discussions from setup to post-test analysis. Executed two market tests, and proved an 11% sales lift for a CPG partner at a major Canadian.
• Expanded Flipp’s audience segmentation from 50 to over 150 unique personas by leveraging first-party data, enhancing brand partners' ability to target relevant shoppers and boosting campaign performance.
• Created and facilitated a comprehensive training calendar for a team of over 20 analysts and leads, improving their technical skills and soft-skill development.
• Developed and validated multiple ROAS measurement strategies by leveraging first-party data combined with primary research

Toronto, Ontario, Canada

• Refer to Sr. Partner Insights Lead description.

Toronto, Ontario, Canada

• Acted as a trusted advisor to the internal sales team by extracting meaningful insights from large datasets to help external partners make informed and sound business decisions.
• Built and managed multiple dashboards to make data and insights easily accessible to internal stakeholders. Through dashboarding and report automation, increased team capacity by over 4 hours a week.
• Designed and executed multiple A/B tests to help retail partners understand the value of Flipp. Tested the promotion of multiple flyers vs one, leading to a 30% increase in readership and a 11% increase in market share.
• Led external calls regarding insights as well as discussions surrounding Media Mix Modeling (MMM) and online conversion measurement through pixel integrations.
• Proficient with Databricks – Scala & SQL, Microsoft Excel, Tableau, Google Ad Manager

Toronto, Canada Area

• Managed and executed day-to-day operations of retail partners’ flyers and addressed all technical issues.
• Communicated with retail partners to identify inefficiencies and develop solutions within the capabilities of the Flipp platform. Examples include the optimization of flyer engagement and media geographical distribution.
• Coordinates and facilitates monthly and quarterly updates surrounding project KPI updates at the department level and consumer engagement metrics at the team level.
• Worked with cross-functionally with internal teams to ensure the seamless launch of a new Native ad product for the largest grocer in the US.

Mississauga, ON

• Proactively identifies and solves operational inefficiencies and recurring issues via data-driven methodologies.
• Account Management: responsible for all major issues affecting the business and working cross-functionally with client IT teams to ensure operations remain stable. Provides daily, weekly and monthly reporting.
• Continuous Improvement Lead: hosts client-facing meetings to deliver value and improve the end-user experience. Reduced client onboarding turnaround times by 30%, through a revamp of task workflows.
• Project Coordinator: plans, manages and serves as a point of contact for multiple client projects; including the migration of 10,000+ users to Microsoft Office 365.
• Proficient in the use of Microsoft Excel, SharePoint, Power BI, Celonis, MicroStrategy, ServiceNow and WebEx.

Mississauga, Ontario, Canada

• Lead agent to advise the best course of action and coordinate timely resolutions during outages.
• Escalation Team Lead: managed and deescalated high-priority issues; improved resolution time by 80%.
• On-site support: provided deskside support for a new M&A at a client site in Chicago.
• Technically adept with Windows 7 & 10, Citrix, Active Directory, Exchange, Lync, Office 365, Skype and Applied EPIC.

Mississauga, Ontario, Canada

• Among the top-performing associates through the promotion and sales of Fossil Q smartwatches
• Grossed $3000 in sales on Black Friday through the sale of watches alone

Toronto, Ontario, Canada

• Project Lead: provided fundamental insights through the research of innovative hybrid solar cells enhanced by photonic nanomaterials.
• Developed, optimized and documented advanced solar cell fabrication methods via extensive research.
• Played a vital role in the setup of new equipment enabling the lab to perform all research in-house.
• Point person when communicating with companies and research groups to complete projects.

Toronto, Ontario, Canada

• Instructed and taught new chemistry concepts to over 200 undergraduates from different majors.
• Answered questions students had about experimental procedure, concepts, equipment etc.
• Provided ongoing feedback and improvements on experiments, based on student feedback, to improve the overall learning experience.

Toronto, Ontario, Canada

• Organized and processed thousands of historical and current exam records into a digital database.
• Retrieved and updated exam results for different departments and clients.

Master Of Science (M.Sc.), Materials Chemistry

Bachelor Of Science (B.Sc.), Chemistry

Activities and Societies: Chemistry course union, Chemistry curriculum committee