Nicole Tanner Email & Phone Number

• Identify areas on the Rebud e-commerce website in need of updates to meet WCAG standards and UX best practices and provide solutions to meet those needs.
• Work with the creative department to rework product branding and consistency on the site.
• Create a brand style guide to be used between the creative department and the developers.
• Work on UX research, wireframes, and analytics to design an elevated user experience on the site.

• Designated analyst for several national and international clients including American Home Shield, Trugreen, and Aptive.
• Provided clients with weekly updates, test summaries, and UX/UI suggestions from the A/B tests that saw up to 28% lifts in conversion rates.
• Synthesized data from sources including Google Analytics, PowerBI, etc. and behavioral analytic tools such as Hotjar and EyeQuant.
• Organized and headed a UX/UI repeatability project for the agency that encompassed over… Show more
• Organized and headed a UX/UI repeatability project for the agency that encompassed over 400 tests.
• Was a part of a production team that built out new landing page designs, provided QA and peer reviews, and launched landing pages and A/B tests. Show less

Newtown, PA

• Was responsible for advising and reporting outcomes of marketing and event strategy focused around increasing store traffic and sales to the General Manager and Experience Manager.
• Oversaw researching, planning, and executing local events that aligned with various customer personas within the Athleta brand and nationwide product launches and campaign initiatives.
• Met and exceeded ROIs and KPIs put in place for each campaign focus and product launch.
• Forged new B2B… Show more
• Forged new B2B relationships within the community as well as negotiated and headed customized partner events.
• Managed trunk shows in local community that served the specializations of each partner and current Athleta campaigns, including; creating displays, selecting appropriate merchandise for the audience, and training sales.

Doylestown, Pennsylvania, United States

• Researched and redesigned a program for the empowerment of mental and physical health for young women.
• Interviewed potential program participants and learned what they're looking for to further tailor each group's experience as needed.
• Partnered with local community health professionals to create impactful workshops around nutrition, mental health, healthy relationships, and exercise.

Bachelor'S Degree, English Language And Literature, General

Activities and Societies: Student Visual Arts Society, Cairn University Student Fine Arts Gallery Integrated Marketing Communications.

Education record