Niann Tsyr Yuen Email & Phone Number

Shanghai, China

• General manager for Hydranautics water treatment business in China.Key Accomplishments:
• Year on year double digit growth in high value segment (ZLD) for past 3 years
• Competed successfully in key industry market against much better resourced competitors by strategic alliance and value chain management.
• Directed intense marketing campaigns through Wechat platform and key marketing partners to share application knowhow and solution based offering to the industry.
• Hydranautics won Best Service Supplier in China award in 2023 reflecting the professionalism of our technical experts.

Shanghai City, China

• Devised and implemented market entry strategy and business plan in the region by applications and by countries. Exceeded business targets every year.
• Defined strategic applications and markets and deployed adequate resources to capture growth
• Maximize value to business through pricing strategy and value chain analysis
• Responsible for gross margin management and product line management
• Responsible for marketing management of 4Ps in the region
• Worked together with sales team to implement channel cross selling, increase channel coverage and key references

Beijing City, China

• Setting up revenue and profitability target based on planned investment return
• Leading the formulation of marketing/sales plan and build a competitive commercial team
• Forming co-operation with government officials and large corporations customers in conceptualizing, realizing and implementing municipal and industry projects
• Negotiating JVs, technology transfer and major contract deals in the range of 50-100 million RMB
• Forging strategic alliance with global partners

Shanghai City, China

• Exceeded business plan in both revenue and profitability in 2010 and 2011
• Delivered more than 30 % growth yoy without sacrificing margin
• Delivered 10% year on year shift to higher margin, premium products designed and developed for local market
• Expanded market share by 5% yoy by growing strategic accounts and acquired competitions’ channel through channel innovation and value chain management
• Integrated 4 sales and technical teams from the acquisitions into one by managing cross cultural diversity and championing empowerment across the business
• Restructured organization to be more customer focus and promoted local talent

• Developed and implemented Asia Pacific strategic marketing plan aligned to the Global Plan
• Led the marketing initiatives to achieve Best Recognized Brand in China for 8 consecutive years
• Managed margin and supply priorities by convincing US HQ, based on Asia market realities and drivers
• Restructured channels in China to increase market coverage and generated > 30% annual revenue growth in 5 consecutive years
• Doubled revenue in Asia Pacific within 3 years while maintaining margin
• Led new product development process to specifically serve Asia market needs

Master Of Business Administration (Mba)

Bachelor Of Engineering (B.Eng.), Chemical Engineering, First Class Honors