Niann Tsyr Yuen Email & Phone Number

Shanghai, China

General manager for Hydranautics water treatment business in China.Key Accomplishments: • Year on year double digit growth in high value segment (ZLD) for past 3 years• Competed successfully in key industry market against much better resourced competitors by strategic alliance and value chain management.• Directed intense marketing campaigns through Wechat platform and key marketing partners to share application knowhow and solution based offering to the industry.• Hydranautics won Best Service Supplier in China award in 2023 reflecting the professionalism of our technical experts.

Shanghai City, China

• Devised and implemented market entry strategy and business plan in the region by applications and by countries. Exceeded business targets every year.• Defined strategic applications and markets and deployed adequate resources to capture growth• Maximize value to business through pricing strategy and value chain analysis• Responsible for gross margin management and product line management• Responsible for marketing management of 4Ps in the region• Worked together with sales team to implement channel cross selling, increase channel coverage and key references• Establishing and maintaining key channel relationships• Coaching and mentoring of team members in negotiating price and contracts

Beijing City, China

• Setting up revenue and profitability target based on planned investment return• Leading the formulation of marketing/sales plan and build a competitive commercial team• Forming co-operation with government officials and large corporations customers in conceptualizing, realizing and implementing municipal and industry projects• Negotiating JVs, technology transfer and major contract deals in the range of 50-100 million RMB• Forging strategic alliance with global partners

Shanghai City, China

• Exceeded business plan in both revenue and profitability in 2010 and 2011• Delivered more than 30 % growth yoy without sacrificing margin• Delivered 10% year on year shift to higher margin, premium products designed and developed for local market• Expanded market share by 5% yoy by growing strategic accounts and acquired competitions’ channel through channel innovation and value chain management• Integrated 4 sales and technical teams from the acquisitions into one by managing cross cultural diversity and championing empowerment across the business• Restructured organization to be more customer focus and promoted local talent• Created strategic market implementation plan by country

• Developed and implemented Asia Pacific strategic marketing plan aligned to the Global Plan• Led the marketing initiatives to achieve Best Recognized Brand in China for 8 consecutive years• Managed margin and supply priorities by convincing US HQ, based on Asia market realities and drivers• Restructured channels in China to increase market coverage and generated > 30% annual revenue growth in 5 consecutive years• Doubled revenue in Asia Pacific within 3 years while maintaining margin• Led new product development process to specifically serve Asia market needs• As a certified Six-Sigma Green Belt, utilized Six-Sigma methodology to develop a competitive intelligence process and database.

Master Of Business Administration (Mba)

Bachelor Of Engineering (B.Eng.), Chemical Engineering, First Class Honors