Nuance U Email & Phone Number

Macao, Macao Sar

· Responsible for planning and formulating marketing and partnership strategies on strengthening the brand in marketing position, developing and expanding the target market and segments, and implement business plans that are in line with business goals;· Develop and implement above-the-line and below-the-line advertising campaigns that maximize brand awareness and reinforce the brand positioning;· Manage and monitor all programs, partner brand communications and joint promotions to be properly adhered and proceeded with company’s benchmark and brand guidelines in different activities and advertising platforms;· Examine and edit all communication collaterals of all areas (entertainment, F&B, gaming, hotel, sales, generic) written from the copywriters, including the promotional contents, social media, eDM, press releases, features and articles, etc.· Ensure effective relationships are established and maintained between operation units, internal departments, key external advertising, media and branding agencies and vendors;· Mentor and ensure both directing & setting of performance objectives and key department business objectives are achieved, and succession requirements are satisfied;· Correspondingly solve any issue on execution in accordance with limited budget and tight time frames;· Execute routine market researches by observing the market atmosphere and trend, analysis customer behaviours and preference, monitoring the share market and competitor patterns;· Formulate and identify ideas to enhance operational performance and cost improvement;· Maintain the company business model in driving revenues and profits, awareness and loyalty· Manage and monitor the business account on cost and expenses;· Conduct regular reports and evaluate the outcome of the business performance;

• Execute routine market researches by observing the market atmosphere and trend, analysis customer behaviours and preference, monitoring the share market and competitor patterns;• Plan marketing strategies on strengthening the brand and marketing position, and expanding the target market;• Formulate and identify ideas to enhance operational performance and cost improvement;• Maintain the company business model and its benchmarking in driving revenues and profits;• Manage and monitor the business account on cost and expenses;• Conduct regular reports, evaluate on business performance and outcome results;• Manage and monitor all programs implementation and production, correspondingly solve any major issue so as to facilitate the execution in accordance with limited budget and tight time frames;• Explore and develop new partnerships with different potential businesses; • Maintain and enhance relationships with long-term clients, business and media partners, Government members as well as sponsors;• Write monthly columns and special features for the magazine; • Edit and proofread the magazine content; write and supervise all online channels, i.e. official and subsidiary websites, EDM, FB & IG to meet brand compliance and business goal; • Implement and manage the company’s events and partnering events

• Arrange and organize diverse programs including courses, workshops, seminars, exhibitions, campaigns and press conference;• Plan and implement branding marketing strategies, advertising and campaigns to target audience with proper value proposition and business model; develop benchmarking within set budget;• Create and execute diverse campaigns, promotional messages through all printing materials, social media channels, EDMs, emails and online platforms;• Supervise and monitor all social media channels, online platforms and offline programs performance to meet brand compliance and business objectives; • Manage both internal team and agency on concept development and programs execution; • Analysis approaches of customer behaviour and preference, market conditions, target segment research and competitor information;• Identify growth opportunities, solve potential issues, suggest specific plans and offer better business solution;• Copywriting, editing, translating, proofreading of the branding & promotional materials as well as press releases;• Acquire and drive close collaboration on marketing programs with both old and new members, media and business partners, and sponsors;• Enlarge the connection network and the number of contacts, and expand the market share;• Build and strengthen long-term relationship with media in delivering and promoting cultural activities;• Manage and monitor the business account on both revenue and expenditure; • Conduct regular reports, evaluate on business performance and outcome results;• Formulate and identify ideas on projects to enhance operation performance and reduce cost spending;• Manage and monitor all programs implementation and production, solve any major issues correspondingly so as to facilitate the execution in accordance with the limited budget within time frames

- Identify growth opportunities, solve potential issues, recommend specific plans and offer better business solution;- Copywriting, editing, translating, proofreading of branding & promotional materials, and press releases;- Acquire and drive close collaboration on marketing programs with both old and new members, media and business partners, and sponsors;- Enlarge the connection network and the number of contacts, and expand the market share;- Work closely with media in delivering and promoting cultural activities- Plan and implement brand marketing strategies, advertisements and campaigns with target audience, brand positioning, awareness, development and benchmarking within set budget;- Create and execute diverse campaigns, promotional messages through all printing materials, social media channels, EDMs, emails and online platforms;- Supervise and monitor all social media channels, online platforms and offline programs performance to meet brand compliance and targeted business objectives; - Manage both internal team and agency on concept development and programs execution;- Formulate and identify ideas on projects to enhance operation performance and cost improvement;- Manage and monitor all events implementation and production including both the Institute programs and the Festival event, solve any major issues correspondingly so as to facilitate the execution in accordance with the limit budget and set time frames;- Formulate creative and technical input on event design concepts;- Provide event concept proposal, market intelligence and concerns;- Provide written reports on post event, give evaluation and feedback on performance and result

Macau

• Copywriting and translating the branding & promotional materials, EDM, social platforms as well as the press releases;• Arrange and organize different events including festive and cultural events, campaigns, promotion workshops, theme exhibitions, media events and press conference;• Build and strengthen long-term relationship with media in delivering and promoting cultural activities;• Help to plan marketing strategies on strengthening the brand and marketing position, and expanding the target market;• Help to formulate and identify ideas to enhance operational performance and reduce cost spending;• Conduct regular marketing and media reports, provides opinions on business performance and outcome results;• Help to manage and monitor the marketing account on revenue and expenditure

• Copywriting and translating the branding & promotional materials for the Macau side;• Liaise with Macau retails, pharmacies and travel agencies for product distribution and to achieve business goals;• Plan marketing strategies on strengthening the brand and marketing position, and expanding the target market in Macau markets;• Formulate and identify ideas to enhance Macau operational performance and reduce cost spending;• Conduct regular marketing reports, provides opinions on Macau business performance and outcome results;• Manage and monitor the marketing account on Macau revenue and expenditure

• Copywriting and translating the press releases;• Help arranging and organizing different media events from the festive and cultural events, ceremony, campaigns, cultural workshops, theme exhibitions, media events and press conference in delivering and promoting company’s activities;• Arrange and guide familiar tours to both local and international media to draw frequency rate of company exposure;• Ensure the process of media video-taking and photo-shooting to meet the brand compliance;• Help organizing road shows and branding events in other Asian regions while liaising with regional travel agencies to generate active brand exposures and achieve business goals;

• Help to implement a one-stop marketing service for clients such as creating value proposition, suggesting and executing strategic marketing plan, building and evaluating its business model, initiating and organizing different collateral proactive events include ceremony, concerts, tournaments, campaigns and festive events;• Copywriting the content of the campaigns and promotional materials • Help monitor and run its projects and business operations

Certificate, Editing

Certificate, English Teaching

Certificate, Journalism - News Writing, Reporting And Broadcasting

Bachelor’S Degree, Commerce - Marketing (Minor In Communications)

High School, Science Study