Dan Nudel, Mba Email & Phone Number

California, United States

Burbank, Ca

Own and manage highly complex research studies with responsibilities including client relationship, project management, resource management, analysis, reporting, strategic consulting and business development. Types of studies include retail landscape, segmentation, attitudes & usage, path-to-purchase, barriers & triggers and concept testing. Advanced methodologies include key driver analysis, MaxDiff, Thurstone scaling, conjoint and Van Westendorp. • Co-authored and presented GfK thought leadership work on the topic of how brick-and-mortar retailers can stay relevant in the age of e-commerce via a Path to Purchase Institute webinar.• Managed segmentation study for a large vitamin and supplement manufacturer enabling them to much more effectively identify, target and market to their most valuable customers and prospects and provide valuable insights to their retailer partners. • Led path-to-purchase study to help premium snack brand understand how shoppers learn about and select premium snack brands arming their brand manager and marketing team with actionable insights to better position their brand in the most lucrative channels.

Los Angeles

Managed a team of researchers working on a variety of custom research studies including large-scale international brand and advertising tracking, advertising pre-testing, concept testing, A&U, purchase process, and pricing. Worked with Fortune 500 and major global clients including Toyota, Microsoft, Disney, PG&E, Experian, Activision, Blue Shield of California, Western Digital, and Northrop Grumman to deliver timely insights and provide answers to their most pressing business questions.• Promoted from Account Manager to Account Director in April, 2013, increasing level of responsibility and impact. • Successfully managed large-scale tracking studies resulting in renewals year-after-year. • Negotiated costs with vendors saving the company tens of thousands of dollars for long term tracking studies. • Utilized personal network connections to win study with major entertainment company. • Served as an ops champion for the Los Angeles office focusing on vendor relations and improving efficiency of our online knowledge sharing database. • Managed multi-country concept testing study reporting results to client in half of the usual turnaround time by managing resources effectively and working at optimal efficiency.

Beverly Hills, Ca

Managed all primary research activities for MySpace from inception to completion, including survey questionnaire design, programming, testing, fielding, analyzing and reporting. Created comprehensive reports used by sales management, product development and senior executives to increase sales, create better products and strategically plan future revenue growth.• Acted as interim primary research director in absence of permanent director, reporting directly to the vice president, consumer insights for last year with company.• Designed and implemented a market potential study for a prospective consumer electronics advertiser resulting in a multi-million dollar advertising campaign.• Managed several product awareness tracking studies for key advertisers in the automotive, consumer packaged goods, telecommunications, and continued education categories leading to incremental advertising sales worth several hundred thousand dollars.• Designed and implemented several attitude, usage and market potential studies for a strategic steering committee, making recommendations directly to the company CEO.• Helped build and design a custom research panel, providing quick access to influential MySpace users in order to conduct online polls, discussions and virtual focus groups.

Santa Ana, Ca

Provided secondary market research data, analysis and presentations for multiple sales verticals. Managed surveys, created compelling stories, presented findings, and lead cross-functional teams to increase revenue and profitability. Prepared comprehensive monthly reports for senior executives used for strategic planning and forecasting. Provided competitive analysis and kept abreast of industry trends.• Recognized as marketing associate of the month three times out of more than 30 associates.• Developed business insights and created actionable solutions by analyzing market research data from multiple sources including Scarborough, Claritas, MRI, AutoCount, Polk, Corzen, Borrell and TNS Media Intelligence.• Chaired cross-functional innovation teams generating more competitive products, increased sales and better customer service.• Managed relationships with key vendors and negotiated contracts resulting in $1000s in cost savings.

Established new field office which consistently ranked number one in quality. Effectively managed entire map data collection process including hiring, training and supervising staff, project management, quality control and building a strong, cohesive team.• Took over managing responsibility of additional offices saving the company more than $150,000 and improving map database quality by 60% in just six months. • Operated office under-budget, implementing several cost-saving measures such as negotiating reduced office rent, sharing minutes on mobile phone plans and joining travel clubs to save substantially on hotel and travel related costs.• Served on a management advisory committee making strategic recommendations directly to the company CEO.

Sherman Oaks, Ca

Initiated and managed a full service in-house marketing center to create high quality marketing collateral for commercial real estate agents resulting in over $100,000 in savings the first year alone and providing a higher quality product with a quicker turnaround time.• Winner of the Support Professional of the Year Award for 1999.• Negotiated with printing vendors reducing costs more than $100,000 the first year alone.

Facilitated training for new and existing field cartographers resulting in substantially increased quality, higher productivity and cost savings. Developed and supervised quality control measures.